Product Marketing Manager H/F/NB

📌 Core Information

🔹 Job Title: Product Marketing Manager H/F/NB

🔹 Company: Silae

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: 2025-05-13

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 days remote per week)

🚀 Job Overview

Key aspects of this role include:

• Orchestrating and deploying product strategy
• Collaborating with various teams for market success
• Analyzing market trends and competitors
• Understanding client needs and representing them within the organization

ASSUMPTION: This role requires a strategic mindset and strong collaboration skills to succeed in a dynamic, growing environment.

📋 Key Responsibilities

✅ Conduct market analysis and benchmarking to identify product differentiators and competitive landscape

✅ Develop a deep understanding of client needs and preferences to inform product strategy

✅ Define product positioning and messaging, creating supporting materials for sales teams

✅ Orchestrate product launches, creating briefs, product sheets, and use cases for internal and external stakeholders

✅ Develop and implement go-to-market strategies, collaborating with marketing and communication teams

✅ Measure product performance and adjust strategies based on results to optimize user experience and maximize product value

ASSUMPTION: This role involves a mix of strategic thinking, data analysis, and cross-functional collaboration to drive product success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 4 years in strategy consulting or 6-8 years in Product Marketing, preferably in a B2B or SaaS environment

Required Skills:

• Proven market analysis and benchmarking skills
• Excellent communication skills in French and English
• Advanced proficiency in Excel and PowerPoint
• Ability to work on multiple projects simultaneously and collaborate effectively with various teams

Preferred Skills:

• Experience in the payroll and HR software market
• Familiarity with CRM and marketing automation tools

ASSUMPTION: Candidates with relevant experience in market analysis, product marketing, or a related field will be best suited for this role.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (based on experience and market standards for Product Marketing roles in Paris)

Benefits:

• Fixed salary + participation
• Meal vouchers (€9/day)
• Comprehensive health insurance (Alan)
• Additional paid time off (6.5 to 8 days of RTT)
• Active employee committee with various perks and discounts

Working Hours: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on market standards for Product Marketing roles in Paris, taking into account the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on payroll and HR software solutions

Company Size: 201-500 employees, offering a dynamic and collaborative work environment

Founded: 2001, with a history of growth and innovation in the payroll and HR software market

Company Description:

• Silae is a leading HR software company in France, offering solutions for payroll, HR management, and employee benefits
• The company serves over 950,000 businesses and processes more than 7.5 million payslips per month
• Silae is committed to digital innovation and social responsibility, aiming to improve the employee experience and drive business performance

Company Specialties:

• Payroll software solutions
• HR management software
• Employee benefits and well-being

Company Website: www.silae.fr

ASSUMPTION: Silae's focus on innovation and social responsibility creates an engaging work environment that prioritizes employee well-being and growth.

📊 Role Analysis

Career Level: Mid to Senior level, with opportunities for growth and development within the marketing team

Reporting Structure: Reports directly to the Chief Marketing Officer, collaborating with various teams such as product, sales, support, marketing operations, and communication

Work Arrangement: Hybrid, with 2 days of remote work per week and 3 days on-site in Paris

Growth Opportunities:

• Potential career progression within the marketing department or broader organization
• Opportunities to work on diverse projects and gain exposure to various aspects of the business
• Chance to contribute to the company's growth and success in the competitive HR software market

ASSUMPTION: This role offers a unique opportunity to work in a dynamic, growing environment with a strong focus on innovation and employee well-being.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with on-site amenities and a focus on employee well-being

Office Location(s): Paris, with additional offices in Aix-en-Provence, Bordeaux, Lyon, Nantes, Rennes, Toulouse, Montpellier, and Brest

Geographic Context:

• Paris is a vibrant, multicultural city with a thriving job market and numerous opportunities for professional growth
• The city offers a high quality of life, with access to world-class museums, restaurants, and entertainment
• Paris is well-connected by public transportation, making it easy to commute to the office or explore the city

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options, allowing for a healthy work-life balance

ASSUMPTION: The hybrid work arrangement and flexible hours enable employees to maintain a healthy work-life balance while still benefiting from the collaborative office environment.

💼 Interview & Application Insights

Typical Process:

• Initial screening with Elodie, Talent Acquisition Manager
• Interview with Alain, Product Marketing Strategist
• Meeting with Yona, Chief Marketing Officer
• Final discussion with Pierre, Chief Product Officer

Key Assessment Areas:

• Market analysis and benchmarking skills
• Communication and presentation skills
• Collaboration and project management skills
• Cultural fit and alignment with Silae's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of market analysis reports, product positioning, or go-to-market strategies you've developed in previous roles
• Research Silae's products, market position, and competition to demonstrate your understanding of the industry

ATS Keywords: Product Marketing, Market Analysis, Competitive Landscape, Client Understanding, Product Positioning, Messaging, Product Launch, Go-to-Market Strategy, Performance Measurement, Collaboration, Hybrid Work, Paris

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with Silae's values and goals.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint)
• CRM and marketing automation tools (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies are industry-standard and should be familiar to candidates with relevant experience in marketing or a related field.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer focus
• Integrity
• Responsibility

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous learning and improvement

Self-Assessment Questions:

• How do you stay up-to-date with market trends and competitor activities?
• Can you provide an example of a successful product launch you've orchestrated, and what steps you took to ensure its success?
• How do you approach working with cross-functional teams to drive product success?

ASSUMPTION: Silae values candidates who are innovative, collaborative, and customer-focused, with a strong work ethic and commitment to continuous learning.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and prioritizing tasks effectively
• Adapting to a fast-paced, dynamic work environment
• Balancing remote work and on-site collaboration in a hybrid setting
• Competing in a competitive market with established and emerging players

ASSUMPTION: These challenges can be overcome by strong project management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on market analysis and competitive landscape, making it more strategic in nature
• In the competitive HR software market, understanding client needs and representing them within the organization is crucial for product success
• Career progression opportunities may vary depending on the company's growth and the individual's performance

ASSUMPTION: This role offers a unique blend of strategic thinking, market analysis, and cross-functional collaboration, setting it apart from other marketing positions.

📝 Sample Projects

• Conducting a comprehensive market analysis and benchmarking study to inform product strategy
• Developing a go-to-market strategy for a new payroll software feature, including messaging, launch plan, and sales enablement materials
• Measuring product performance and adjusting strategies based on results to optimize user experience and maximize product value

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Product Marketing Manager role at Silae.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role contributes to its success?
• How does the marketing team collaborate with other departments, such as product, sales, and support, to drive product success?
• What are the most significant challenges facing the company in the competitive HR software market, and how can this role help address them?
• How does Silae support the professional growth and development of its employees, particularly within the marketing department?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy balance?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the market, as well as their ability to contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Apply here
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of market analysis reports, product positioning, or go-to-market strategies you've developed in previous roles
• Research Silae's products, market position, and competition to demonstrate your understanding of the industry
• Follow up with Elodie, Talent Acquisition Manager, one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.