📌 Core Information
🔹 Job Title: Product Marketing Manager, HD Pickup
🔹 Company: General Motors
🔹 Location: Warren, Michigan, United States
🔹 Job Type: Hybrid (3 days on-site per week)
🔹 Category: Automotive
🔹 Date Posted: 2025-05-27
🔹 Experience Level: Mid-Senior level (7+ years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Serving as the voice of Chevrolet in product development and marketing
- Collaborating cross-functionally with various teams to deliver customer-focused features
- Leading brand product execution and supporting vehicle launches
- Analyzing market trends and competitive dynamics to inform product strategy
- Managing multiple projects and assignments with strong attention to detail
ASSUMPTION: This role requires a high degree of collaboration and influence, as the successful candidate will work with various teams to drive product strategy and execution.
📋 Key Responsibilities
✅ Lead brand product execution in various product, marketing, design, and engineering forums
✅ Develop product content, packaging, and pricing plans and assess vehicle strength vs. key competitors
✅ Work cross-functionally with brand marketing and engineering to define customer-focused features and partner with Product Research to make critical business decisions
✅ Execute consistent brand standards including DNA, performance, trim levels, content, and nomenclature/badging
✅ Actively participate in Brand Product Marketing forums, Program Execution Teams (PET), Market Pricing Reviews (MPR), Marketing CORE team meetings, complexity management, research clinics, media events, and launch teams
✅ Support vehicle launch by ensuring product correct information in all marketing/media/merchandising materials
✅ Support vehicle prep, vehicle buyoffs, and provide product expertise for media and marketing events
✅ Author and execute change requests and maintain product program content sheets to reflect marketing intent
✅ Develop packaging sheets and vehicle content and price system market offers to produce program content sheet
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong communication and project management skills to balance multiple priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree (Master’s degree preferred)
Experience: 7+ years of experience in product development, planning, marketing, or a related field
Required Skills:
- Strong analytical skills and ability to distill customer feedback into meaningful insights
- Excellent communication and presentation skills, both written and oral
- Ability to exercise strong indirect leadership and influence cross-functional teams
- Strong interest in product, market dynamics, competitive analysis, automotive technology, and consumer behavior
- Ability to balance customer, brand, competitor, market trends, government regulations, organizational resources/capability, and business case inputs to make informed recommendations
- Strong PC/MS Office skills
Preferred Skills:
- Familiarity with GM global vehicle development, pricing, and marketing launch processes
- Familiarity with GM product and marketing systems and databases
ASSUMPTION: While a Master’s degree is preferred, a Bachelor’s degree with relevant experience may be considered for this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $150,000 per year (Estimated based on industry standards for mid-senior level automotive marketing roles in the United States)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and holidays
- Tuition assistance and other learning opportunities
- Employee discounts on GM vehicles and services
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate’s experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing. General Motors is one of the world’s largest automakers, with a strong focus on innovation, sustainability, and safety.
Company Size: 10,001+ employees. As a large organization, GM offers numerous opportunities for career growth and development.
Founded: 1908. GM has a rich history and has played a significant role in shaping the automotive industry.
Company Description:
- GM is committed to creating a world with zero crashes, zero emissions, and zero congestion
- The company is focused on leading the way toward a safer, better, and more sustainable future
- GM fosters an inclusive workplace where every employee feels welcomed and valued
Company Specialties:
- Automotive manufacturing
- Product development and innovation
- Sustainable transportation solutions
- Global operations and supply chain management
Company Website: www.gm.com
ASSUMPTION: GM’s commitment to sustainability and innovation makes it an attractive employer for candidates interested in shaping the future of the automotive industry.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers opportunities for career growth and development within GM’s marketing organization.
Reporting Structure: The Product Marketing Manager reports directly to the Marketing Director for the respective brand or product line.
Work Arrangement: Hybrid (3 days on-site per week). This arrangement allows for flexibility while maintaining a strong connection to the on-site team.
Growth Opportunities:
- Progression to senior marketing roles within GM
- Expansion into other product lines or brands within the organization
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in automotive marketing.
🌍 Location & Work Environment
Office Type: Hybrid (3 days on-site per week). The successful candidate will spend three days per week at GM’s Global Technical Center in Warren, Michigan.
Office Location(s): Warren, Michigan, United States
Geographic Context:
- Warren, Michigan, is located in the Detroit metropolitan area
- The region offers a diverse range of cultural, recreational, and entertainment options
- The cost of living in the Detroit area is generally lower than in other major metropolitan areas in the United States
Work Schedule: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility for this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with a member of the HR team
- In-depth interviews with hiring managers and team members
- Final interview with the Marketing Director or another senior leader
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and presentation skills
- Collaboration and teamwork abilities
- Industry knowledge and market awareness
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on skills and accomplishments that demonstrate your fit for this role
- Tailor your cover letter to explain why you are interested in this specific role and how your background and skills make you a strong fit
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication abilities, and teamwork experience
ATS Keywords: Product Marketing, Market Research, Competitive Analysis, Customer Focus, Automotive Technology, Pricing Strategy, Brand Management, Product Development, Forecasting, Detail Orientation, Problem Solving
ASSUMPTION: GM’s application process is designed to assess candidates’ skills and cultural fit for the organization and the specific role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, JIRA, Microsoft Project)
- Collaboration and communication platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Inclusion and diversity
- Integrity
- One GM team
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Customer-focused and results-oriented
Self-Assessment Questions:
- How do you balance customer, brand, competitor, market trends, government regulations, organizational resources/capability, and business case inputs to make informed recommendations?
- How do you effectively manage multiple projects and assignments with strong attention to detail?
- How do you adapt to a hybrid work environment, balancing on-site collaboration with remote flexibility?
ASSUMPTION: GM values candidates who align with their core values and demonstrate a strong fit with their work style.
⚠️ Potential Challenges
- Managing multiple projects and priorities with tight deadlines
- Balancing customer, brand, competitor, and market inputs to make informed decisions
- Adapting to a hybrid work environment and maintaining strong on-site collaboration
- Navigating a large, complex organization with multiple stakeholders
ASSUMPTION: These challenges require strong project management, communication, and collaboration skills to overcome successfully.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Brand Manager: Both roles focus on brand strategy and customer experience, but the Product Marketing Manager has a stronger focus on product development and launch
- Automotive industry context: GM’s focus on innovation, sustainability, and safety sets it apart from other automakers
- Career path comparison: This role offers strong growth potential within GM’s marketing organization
ASSUMPTION: Understanding the differences between similar roles and the unique aspects of GM’s culture and industry position can help candidates make informed career decisions.
📝 Sample Projects
- Developing a comprehensive product content, packaging, and pricing plan for a new HD pickup truck model
- Conducting market research and competitive analysis to inform product strategy and positioning
- Supporting vehicle launches and ensuring product correct information in all marketing/media/merchandising materials
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- How does this role collaborate with other marketing and product development teams to ensure consistent brand standards and customer-focused features?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does GM support the growth and development of its marketing team members?
- What are the most significant challenges facing the HD pickup truck market, and how can this role contribute to GM’s competitive advantage?
- How does GM foster an inclusive workplace, and what resources are available to support employees’ personal and professional growth?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication abilities, and teamwork experience
- If selected for an interview, research GM’s company culture, values, and recent initiatives to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager or HR representative within one week of your interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
