🔹 Job Title: Product Marketing Manager (healthcare/EHR platform)
🔹 Company: Qualifacts
🔹 Location: Nashville, TN (with remote flexibility)
🔹 Job Type: Full-time
🔹 Category: Software Development, B2B SaaS
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of the behavioral health industry and experience in revenue cycle management healthcare products. The ideal candidate will have a proven track record in B2B SaaS product marketing and be comfortable working in a fast-paced, collaborative environment.
✅ Develop and refine product messaging that resonates with target audiences and aligns with the company’s value proposition
✅ Collaborate with cross-functional teams to create compelling content and promote products effectively
✅ Differentiate products from competitors through clear and innovative positioning
✅ Own and manage the end-to-end GTM process for new product launches and feature releases
✅ Conduct ongoing market analysis to identify trends, customer needs, and competitive dynamics
✅ Gather and analyze customer insights through surveys, interviews, and usage data
✅ Develop and maintain launch plans, including timelines, deliverables, and KPIs
✅ Create and deliver training materials to empower the sales team with knowledge about products, positioning, and competitive differentiation
✅ Collaborate with demand generation and content teams to create targeted campaigns that drive awareness and adoption
✅ Measure and optimize campaign performance using data-driven insights
ASSUMPTION: This role requires strong analytical skills and the ability to translate complex technical concepts into clear, compelling messaging. The ideal candidate will be highly organized, self-motivated, and able to work effectively with cross-functional teams.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in B2B SaaS marketing, preferably in product marketing roles
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in revenue cycle management, virtual care, AI, or add-on solutions may have an advantage in this role. Familiarity with Microsoft Office Suite is also beneficial but not required.
Salary Range: $110,000 - $140,000 per year (based on industry standards for a Product Marketing Manager with 5-10 years of experience in the B2B SaaS industry)
Benefits:
Working Hours: Full-time position with a standard workweek of 40 hours. Some flexibility for remote work is available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager with the required experience level. Actual compensation may vary based on factors such as skills, experience, and market conditions.
Industry: Software Development, specifically focused on behavioral health, rehabilitative, and human services organizations
Company Size: 1,001-5,000 employees, providing a large and established environment with ample opportunities for growth and collaboration
Founded: 2000, with nearly 25 years of experience in the behavioral health industry
Company Description:
Company Specialties:
Company Website: www.qualifacts.com
ASSUMPTION: Qualifacts is a well-established company with a strong reputation in the behavioral health industry. Applicants can expect a stable work environment with opportunities for professional growth and development.
Career Level: Mid-level to senior, with the opportunity to grow and take on more responsibilities as the company expands
Reporting Structure: This role reports directly to the Vice President of Marketing and collaborates with cross-functional teams, including product, sales, and marketing communications
Work Arrangement: On-site with remote flexibility, allowing for a balance between in-person collaboration and remote work
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and contribute to the company's success in the behavioral health industry.
Office Type: Corporate office with a collaborative and professional work environment
Office Location(s): Nashville, TN (with remote flexibility)
Geographic Context:
Work Schedule: Standard full-time workweek with some flexibility for remote work
ASSUMPTION: The Nashville office provides a collaborative and professional work environment, with ample opportunities for growth and development. The city offers a high quality of life, with a vibrant cultural scene and affordable housing.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product Marketing, B2B SaaS, GTM Strategy, Market Research, Customer Analysis, Revenue Cycle Management, Sales Enablement, Campaign Design, Content Strategy, Analytical Skills, Communication Skills, Presentation Skills, Collaboration, Project Management, Microsoft Office Suite, Behavioral Health
ASSUMPTION: The interview process for this role is designed to assess the candidate's product marketing experience, industry knowledge, and fit within the company's culture. Applicants should be prepared to discuss their relevant experience and achievements in detail.
ASSUMPTION: Familiarity with Microsoft Office Suite, CRM systems, marketing automation platforms, and analytics tools is beneficial for this role. Candidates should be comfortable learning and using new tools as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Qualifacts values innovation, collaboration, customer-centricity, integrity, and excellence. Candidates should assess their fit with these values and the company's work style before applying.
ASSUMPTION: This role presents several challenges, including managing multiple projects, translating complex concepts, and working effectively in a fast-paced environment. Candidates should be prepared to address these challenges and demonstrate their ability to succeed in a dynamic work environment.
ASSUMPTION: While this role shares similarities with other product marketing positions in the B2B SaaS industry, it is unique in its focus on the behavioral health industry and the company's specific product suite. Applicants should be prepared to discuss their fit for this specific role and how it aligns with their career goals.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role. Applicants should be prepared to discuss their relevant experience and achievements in detail during the interview process.
ASSUMPTION: These questions are designed to assess the candidate's fit with the company's culture, product roadmap, and approach to professional development. Applicants should use the interview process to gather information and make an informed decision about their fit with the role and the company.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.