🔹 Job Title: Product Marketing Manager - Homelift
🔹 Company: KONE
🔹 Location: Shanghai (Branch)
🔹 Job Type: Full-Time
🔹 Category: Industrial Machinery Manufacturing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of customer needs and market dynamics, as well as experience in product lifecycle management.
✅ Combines customer, business, and product understanding to define product characteristics and changes
✅ Leads the determination of product requirements and prioritizes them for execution
✅ Drives product business cases for decision-making and follows up on materialization
✅ Leads the life-cycle management for the product range – provides input, drives targets, and ensures readiness
✅ Responsible for driving favorable cost development of the designated product range
✅ Sets and tracks technical and business KPIs regularly
✅ Supports PD projects in reaching their targets and acts as a business owner
✅ Understands competitor solutions and uses this information to strengthen KONE product range competitiveness
✅ Defines how KONE solution differs from competition and what basic value KONE solutions provide to customers
✅ Interfaces with marketing teams to approve product marketing messages
✅ Leads the work to define a KONE favorable product spec for designated product range to be used in tendering cases
✅ Actively supports AOMs and Area NEB/SEB directors in optimizing the offered solution
✅ Actively participates in customer interface, supporting sales and marketing needs
ASSUMPTION: This role requires strong stakeholder engagement, business case development, and lifecycle management skills.
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 5-10 years of experience in product management, marketing, or a related role
Required Skills:
Preferred Skills:
ASSUMPTION: This role requires a strong understanding of the industrial machinery industry and relevant product management or marketing experience.
Salary Range: Based on industry standards for a Product Marketing Manager role in Shanghai, the estimated salary range is ¥350,000 - ¥550,000 per year. This estimate takes into account the experience level and location.
Benefits:
Working Hours: Full-time position with standard office hours, Monday to Friday
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
Industry: KONE operates in the industrial machinery manufacturing industry, focusing on elevators, escalators, and automatic doors.
Company Size: KONE is a large, global company with over 10,000 employees worldwide. This size offers opportunities for career growth and diverse experiences.
Founded: KONE was founded in 1910 and has since grown into a leading provider of elevators and escalators.
Company Description:
Company Specialties:
Company Website: www.kone.com
ASSUMPTION: KONE's focus on sustainability and innovation makes it an attractive employer for candidates interested in these areas.
Career Level: This role is at the mid-level management career stage, offering opportunities for growth and development.
Reporting Structure: The Product Marketing Manager reports directly to the Business Line Director and works closely with various internal stakeholders, including sales, marketing, and product development teams.
Work Arrangement: This is an on-site role based in Shanghai, with the possibility of occasional remote work.
Growth Opportunities:
ASSUMPTION: This role offers strong growth opportunities for the right candidate, with the potential to progress to senior management positions within the company.
Office Type: KONE's Shanghai office is a modern, collaborative workspace that fosters innovation and creativity.
Office Location(s): GK Shanghai HQ, Shanghai (Branch)
Geographic Context:
Work Schedule: Standard office hours, Monday to Friday, with the possibility of occasional overtime or weekend work to meet project deadlines.
ASSUMPTION: The Shanghai office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product Management, Marketing, Stakeholder Engagement, Business Case Development, Lifecycle Management, Cost Reduction, KPI Tracking, Competitor Analysis, Market Analysis, Customer Interface, Solution Differentiation, Product Strategy, Collaboration, Sustainability, Decision Making, Sales Support
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to demonstrate their fit for the role.
ASSUMPTION: The required tools and technologies for this role are standard for product management and marketing positions.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: KONE values candidates who align with their core values and can demonstrate a strong work ethic and commitment to collaboration.
ASSUMPTION: This role may present challenges related to stakeholder management, industry knowledge, and adaptability to a fast-paced work environment.
ASSUMPTION: This role is similar to other product management and marketing positions within KONE and the broader industry, with a focus on a specific product range.
ASSUMPTION: These sample projects are representative of the types of initiatives a Product Marketing Manager - Homelift might work on at KONE.
ASSUMPTION: These interview questions are designed to provide insights into the role, the company, and the opportunities for professional growth and development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.