📌 Core Information
🔹 Job Title: Product Marketing Manager - Hôpital & EHPAD (x/f/m)
🔹 Company: Doctolib
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Permanent, Full Time
🔹 Category: Healthcare, Software Development
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 6-8 years
🔹 Remote Status: Hybrid (Flexible Workplace Policy)
🚀 Job Overview
Key aspects of this role include:
- Defining and implementing strategies to maximize growth, retention, satisfaction, usage, and follow-up for the Hospital & EHPAD market.
- Acting as the voice of healthcare facilities and patients, working closely with various teams such as Product, Sales, Ops, Data, Partnerships, Marketing, Public Affairs, and Top Management.
- Building an in-depth understanding of the market, customers, and products to support product discovery, prioritization, and delivery.
- Monitoring and improving product usage, satisfaction, business performance, and defining strategies to boost acquisition, upsell, and reduce churn.
- Collaborating with cross-functional teams to bring together multiple functions and get things done in a fast-moving environment.
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with various teams to drive success in the Hospital & EHPAD market.
📋 Key Responsibilities
✅ Build an in-depth understanding of the Hospital & EHPAD market, including size, competition, trends, and customer needs, pain points, and behaviors.
✅ Define and support product discovery, prioritization, and delivery by bringing strong convictions on needed products and value creation.
✅ Define the most relevant product positioning, craft value propositions, design sales enablers, and list price policies for the cluster.
✅ Monitor product usage and satisfaction metrics, and define and execute strategies to improve adoption and engagement.
✅ Monitor business and performance metrics, and define and execute strategies to improve acquisition, upsell, and reduce churn.
✅ Collaborate with cross-functional teams to bring together multiple functions and get things done in a fast-moving environment.
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent in a relevant field (e.g., Business, Marketing, Healthcare).
Experience: 6-8 years of experience in product marketing management, go-to-market strategy, or a related field, with a significant focus on the healthcare industry and Hospital & EHPAD environment.
Required Skills:
- Proven experience in healthcare, with a strong understanding of the Hospital & EHPAD market and environment.
- Fluency in English and French.
- Experience in new product launches, product marketing management, or go-to-market strategy.
- Strong business acumen and the ability to embody the "start small, think big" mindset.
- Ability to bring together multiple functions to get things done in a fast-moving environment.
Preferred Skills:
- Strong storytelling and copywriting skills.
- Experience working with cross-functional teams in a dynamic and fast-paced environment.
ASSUMPTION: While not explicitly stated, a master's degree in a relevant field or equivalent experience may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Based on industry standards for a Product Marketing Manager with 6-8 years of experience in the healthcare industry)
Benefits:
- Health Insurance
- Quarterly Bonus
- Up to 14 days of RTT
- Flexible Workplace Policy (Hybrid and Office-based mode)
- Flexibility Days (Work in EU countries and the UK for 10 days per year)
- Wellbeing Program (Free mental health and coaching offer with moka.care)
- Lunch Voucher with Swile card
- Work Council Subsidy (Refund part of sport club membership or creative class)
- Bicycle Subsidy
- Reimbursement of Public Transportation
- Relocation Support for international mobilities
Working Hours: Full-time, with flexible hours and the option to work remotely.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager with the required experience level in the healthcare industry. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on healthcare and e-health solutions.
Company Size: 1,001-5,000 employees, with a dynamic and fast-paced work environment.
Founded: 2013, with a mission to improve access to healthcare for everyone.
Company Description:
- Doctolib is a French online appointment booking platform for healthcare professionals and patients.
- The company aims to improve the work-life balance of healthcare professionals and provide faster and easier access to care for patients.
- Doctolib offers a range of services, including online appointment booking, telehealth, and digital secretary solutions.
Company Specialties:
- Santé (Health)
- Internet
- Innovation
- Rails
- e-health
- Telehealth
- Frenchtech
- Online appointments
- Healthcare
- Technology
- Data protection and security
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib is an equal opportunity employer that values diversity and inclusion. The company offers a range of benefits to support the well-being and work-life balance of its employees.
📊 Role Analysis
Career Level: Mid-level to Senior, with the opportunity for growth and career advancement within the company.
Reporting Structure: The role reports directly to the VP of Growth & Strategy, Julie Touyarot.
Work Arrangement: Hybrid, with a flexible workplace policy offering both hybrid and office-based modes, as well as flexibility days allowing work in EU countries and the UK for up to 10 days per year.
Growth Opportunities:
- Potential career progression within the Growth & Strategy team or other departments within the company.
- Opportunities to work on high-impact projects and contribute to the company's mission and growth.
- Access to learning and development opportunities, such as the wellbeing program offered by moka.care.
ASSUMPTION: The role offers significant growth opportunities for the right candidate, with the potential to make a meaningful impact on the company's success in the Hospital & EHPAD market.
🌍 Location & Work Environment
Office Type: Hybrid, with offices located in Levallois-Perret, Île-de-France, France, and other locations worldwide.
Office Location(s): 54, Quai Charles Pasqua, Levallois-Perret, Île-de-France 92300, FR
Geographic Context:
- The role is based in Paris, with a strong focus on the Hospital & EHPAD market in France.
- Doctolib has a presence in multiple countries, including France, Germany, Italy, and the United Kingdom, offering opportunities for international collaboration and growth.
- The company fosters a diverse and inclusive work environment, with employees from various backgrounds and nationalities.
Work Schedule: Full-time, with flexible hours and the option to work remotely.
ASSUMPTION: The hybrid work arrangement offers a good balance between remote work and in-person collaboration, allowing employees to work from the office or remotely as needed.
💼 Interview & Application Insights
Typical Process:
- 45' interview with Talent Acquisition
- 60' interview with the hiring manager (Clémence Marteau)
- 60' case study with the manager and head of PMM paramedics & salaried (Sarah Caboche)
- Validation with VP Growth & Strategy (Julie Touyarot)
- 2 reference checks
Key Assessment Areas:
- Market understanding and customer insights
- Product marketing and go-to-market strategy skills
- Cross-functional collaboration and stakeholder management
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in healthcare, product marketing, and go-to-market strategy.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and ability to work effectively with cross-functional teams.
- Research Doctolib's mission, values, and company culture to demonstrate your fit and enthusiasm for the role.
ATS Keywords: Hospital & EHPAD, Product Marketing, Go-To-Market Strategy, Healthcare Experience, New Product Launches, Business Acumen, Storytelling, Collaboration
ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
- Marketing automation and CRM tools (e.g., HubSpot, Salesforce)
ASSUMPTION: The specific tools and technologies required for the role may vary depending on the candidate's responsibilities and the projects they work on.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Always prioritize the needs and well-being of patients.
- Excellence: Strive for continuous improvement and high-quality standards.
- Innovation: Embrace creativity and new ideas to drive progress and growth.
- Collaboration: Work together effectively to achieve common goals and deliver exceptional results.
- Integrity: Act with honesty, transparency, and accountability in all aspects of our work.
Work Style:
- Dynamic and fast-paced work environment
- Cross-functional collaboration and teamwork
- Data-driven decision-making and continuous learning
- Flexible and adaptable to change
- Strong focus on results and impact
Self-Assessment Questions:
- How do you embody Doctolib's patient-centric value in your work?
- Can you provide an example of a time when you drove innovation and excellence in a product marketing or go-to-market strategy role?
- How do you effectively collaborate with cross-functional teams to achieve common goals and deliver exceptional results?
ASSUMPTION: Doctolib values candidates who align with their company values and can thrive in a dynamic, fast-paced, and collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management.
- Working with diverse stakeholders and teams, requiring strong communication and collaboration skills.
- Operating in a fast-paced and ever-changing environment, requiring adaptability and resilience.
- Balancing remote work and in-person collaboration, requiring strong self-motivation and time management skills.
ASSUMPTION: The role may present unique challenges that require candidates to demonstrate their ability to adapt, collaborate, and thrive in a dynamic work environment.
📈 Similar Roles Comparison
- Product Marketing Manager - Healthcare (Hospital & EHPAD focus) vs. Product Marketing Manager - Healthcare (General focus): The Hospital & EHPAD-focused role requires a deeper understanding of the specific market and customer needs, as well as tailored strategies to address the unique challenges and opportunities in this segment.
- Product Marketing Manager - Healthcare vs. Product Marketing Manager - Technology: While both roles require strong product marketing and go-to-market strategy skills, the healthcare-focused role demands a deeper understanding of the industry, regulations, and customer needs specific to healthcare.
- Product Marketing Manager - Healthcare vs. Business Development Manager - Healthcare: Both roles involve working with cross-functional teams and driving growth in the healthcare industry. However, the Product Marketing Manager focuses on product strategy, positioning, and marketing, while the Business Development Manager focuses on sales, partnerships, and revenue growth.
ASSUMPTION: The Hospital & EHPAD-focused Product Marketing Manager role offers a unique blend of product marketing, go-to-market strategy, and healthcare industry expertise, setting it apart from similar roles in the technology industry or with a broader healthcare focus.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new digital secretary solution (e.g., Phone Assistant) targeted at Hospital & EHPAD facilities.
- Conducting market research and customer segmentation to identify untapped opportunities and optimize product positioning for the Hospital & EHPAD market.
- Collaborating with the product team to define and prioritize product features and roadmaps that address the unique needs and pain points of Hospital & EHPAD customers.
ASSUMPTION: The role may involve working on a variety of projects that require strong analytical, strategic, and collaborative skills to drive success in the Hospital & EHPAD market.
❓ Key Questions to Ask During Interview
- How does Doctolib support the growth and retention of Hospital & EHPAD customers, and what are the key priorities for this role in the first 90 days?
- Can you describe the team structure and dynamics within the Growth & Strategy team, and how does this role collaborate with other departments, such as Product, Sales, and Ops?
- How does Doctolib foster a culture of innovation and continuous learning, and what opportunities are there for professional development and growth within the company?
- What are the key challenges facing the Hospital & EHPAD market, and how does Doctolib plan to address them in the short and long term?
- How does Doctolib measure and track the success of its product marketing and go-to-market strategies, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and helps you better understand the company's culture, priorities, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: careers.doctolib.com
- Tailor your resume and cover letter to highlight your relevant experience in healthcare, product marketing, and go-to-market strategy.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and ability to work effectively with cross-functional teams.
- Research Doctolib's mission, values, and company culture to demonstrate your fit and enthusiasm for the role.
- Follow up with the hiring manager or talent acquisition team one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
