Product Marketing Manager - Hôpital & EHPAD (x/f/m)

📌 Core Information

🔹 Job Title: Product Marketing Manager - Hôpital & EHPAD (x/f/m)

🔹 Company: Doctolib

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Permanent, Full-time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 6-8 years

🔹 Remote Status: Hybrid (Levallois office-based)

🚀 Job Overview

Key aspects of this role include:

• Acting as a CEO for the Hospital & EHPAD market, defining strategies to maximize growth, retention, and satisfaction
• Collaborating cross-functionally with Product, Sales, Ops, Data, Partnerships, Marketing, Public Affairs, and Top Management
• Monitoring and improving product usage, satisfaction, and business performance metrics
• Launching new products and managing go-to-market strategies

ASSUMPTION: This role requires a strong understanding of the healthcare industry, particularly the Hospital and EHPAD environments, to succeed.

📋 Key Responsibilities

✅ Build an in-depth understanding of the market and customers, including size, competition, trends, personas, needs, pain points, and behaviors

✅ Support Product Managers in product discovery, prioritization, and delivery by bringing strong convictions on needed products

✅ Define product positioning, craft value propositions, set list price policy, and design key sales enablers

✅ Monitor and improve product usage and satisfaction metrics, as well as business and performance metrics

✅ Define and execute strategies to improve acquisition/upsell and reduce churn

ASSUMPTION: Success in this role depends on the ability to balance strategic thinking with hands-on execution and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: 6-8 years of experience in healthcare, with a strong focus on Hospital and/or medico-social environments (MCO, SMR, EHPAD, MAS, FAM, SAD, etc.)

Required Skills:

• Proven experience in new product launches, product marketing management, or go-to-market strategy
• Fluency in English and French
• Strong business acumen and storytelling/copywriting skills
• Ability to bring together multiple functions to get things done in a fast-moving environment

Preferred Skills:

• Experience working with cross-functional teams in a fast-paced environment
• Knowledge of market research and data analysis techniques

ASSUMPTION: Candidates with a proven track record in healthcare product marketing and a passion for Doctolib's mission are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and qualifications)

Benefits:

• Health Insurance
• Quarterly Bonus
• Up to 14 days of RTT
• Flexible Workplace Policy (Hybrid/Office-based)
• Flexibility Days (Work in EU countries and the UK up to 10 days per year)
• Wellbeing Program (Free mental health and coaching offer with moka.care)
• Lunch Voucher with Swile card
• Work Council Subsidy (Refund part of sport club membership or creative class)
• Bicycle Subsidy
• Reimbursement of Public Transportation
• Relocation Support (For international mobilities)

Working Hours: 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on market research and comparable roles in the healthcare industry. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare Technology (e-health, telehealth)

Company Size: 1,001-5,000 employees (Growing rapidly)

Founded: 2013, with a mission to improve access to healthcare for everyone

Company Description:

• Doctolib is a French healthcare technology company that provides online appointment booking services for healthcare professionals and patients
• The company aims to simplify and improve the patient experience, while also supporting healthcare professionals in managing their practices
• Doctolib has expanded its services to include telehealth, digital secretary solutions, and care coordination tools

Company Specialties:

• Santé (Healthcare)
• Internet
• Innovation
• Rails
• e-health
• Telehealth
• Frenchtech
• Online appointments
• Healthcare technology
• Data protection and security

Company Website: careers.doctolib.com

ASSUMPTION: Doctolib's rapid growth and expansion present exciting opportunities for career development and growth within the company.

📊 Role Analysis

Career Level: Mid-level to Senior, with potential for growth and leadership opportunities

Reporting Structure: Reports directly to the VP of Growth & Strategy

Work Arrangement: Hybrid (Levallois office-based, with flexibility for remote work)

Growth Opportunities:

• Potential to lead a team or manage a larger cluster in the future
• Opportunities to work on diverse projects and gain exposure to various aspects of the business
• Chance to grow with the company as it expands its services and enters new markets

ASSUMPTION: Success in this role may lead to increased responsibilities and career advancement opportunities within Doctolib.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being

Office Location(s): Levallois-Perret, Île-de-France, France

Geographic Context:

• Paris is a vibrant, multicultural city with a rich history and a thriving tech industry
• The Île-de-France region offers a high quality of life, with access to excellent healthcare, education, and cultural attractions
• Doctolib's Levallois office is conveniently located near public transportation, with easy access to the city center

Work Schedule: Standard full-time work hours, with flexibility for hybrid work arrangement

ASSUMPTION: The hybrid work arrangement allows for a healthy work-life balance, while still fostering collaboration and team-building among employees.

💼 Interview & Application Insights

Typical Process:

• 45' interview with Talent Acquisition
• 60' interview with the hiring manager (Clémence Marteau)
• 60' case study with the manager and head of PMM paramedics and salaried (Sarah Caboche)
• Validation with VP Growth & Strategy (Julie Touyarot)
• 2 reference checks

Key Assessment Areas:

• Healthcare industry knowledge and experience
• Product marketing and go-to-market strategy skills
• Cross-functional collaboration and leadership abilities
• Alignment with Doctolib's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant healthcare industry experience and product marketing skills
• Prepare for case study interviews by researching Doctolib's products and services, as well as the Hospital and EHPAD market
• Be ready to discuss your experience with cross-functional teams and your ability to drive results in a fast-paced environment

ATS Keywords: Hospital, EHPAD, Healthcare, Product Marketing, Go-To-Market, Cross-Functional, Doctolib, Growth, Retention, Satisfaction, Usage, Metrics, Business Performance, New Product Launches

ASSUMPTION: The interview process is designed to assess the candidate's industry knowledge, skills, and cultural fit, as well as their ability to drive results in a fast-paced, collaborative environment.

🛠️ Tools & Technologies

• Market research and data analysis tools (e.g., SurveyMonkey, Google Analytics)
• Project management tools (e.g., Asana, Trello)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)
• Product management tools (e.g., JIRA, Aha!) (for cross-functional collaboration)

ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they enable effective cross-functional collaboration and project management.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: Always prioritize the needs and well-being of patients
• Proactive: Take initiative and be proactive in driving results and improving the patient experience
• Inclusive: Foster a diverse and inclusive work environment that values and respects the unique perspectives of all team members

Work Style:

• Collaborative: Work closely with cross-functional teams to drive results and achieve shared goals
• Adaptable: Embrace change and adapt to new situations and challenges as they arise
• Data-driven: Use data and insights to inform decision-making and drive continuous improvement

Self-Assessment Questions:

• How do you embody Doctolib's patient-centric value in your approach to product marketing?
• Can you provide an example of a time when you took a proactive approach to driving results in a cross-functional team environment?
• How do you foster a culture of inclusion and respect within your team, and how do you ensure that diverse perspectives are considered in your decision-making processes?

ASSUMPTION: Success in this role requires a strong cultural fit with Doctolib's values and work style, as well as a commitment to driving results and improving the patient experience.

⚠️ Potential Challenges

• Navigating a rapidly growing and evolving organization, with changing priorities and responsibilities
• Balancing strategic thinking with hands-on execution and cross-functional collaboration
• Managing multiple stakeholders and competing priorities in a fast-paced environment
• Adapting to new tools, technologies, and processes as the company grows and expands its services

ASSUMPTION: Success in this role requires strong adaptability, resilience, and the ability to thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position focuses specifically on the Hospital and EHPAD market, requiring deep industry knowledge and expertise
• Doctolib's rapid growth and expansion present unique opportunities and challenges compared to more established healthcare technology companies
• Career paths within Doctolib may vary from those in more traditional organizations, offering opportunities for growth and leadership at a faster pace

ASSUMPTION: Candidates should be prepared to adapt their expectations and approach to career development and growth within a rapidly evolving organization like Doctolib.

📝 Sample Projects

• Conducting market research and competitive analysis to inform product positioning and go-to-market strategy for a new digital secretary solution
• Collaborating with cross-functional teams to launch a new care coordination tool, including product discovery, prioritization, and delivery
• Developing and executing a customer satisfaction improvement plan for existing Hospital and EHPAD clients, based on usage and satisfaction metrics

ASSUMPTION: Success in this role requires a strong understanding of Doctolib's products and services, as well as the ability to apply market research and data analysis techniques to inform decision-making and drive results.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall growth strategy for Doctolib, and how can I contribute to its success?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how can I best prepare for them?
• How does Doctolib support the professional development and growth of its employees, particularly in this role?
• What are the biggest challenges facing the Hospital and EHPAD market, and how can this role help address them?
• How does Doctolib foster a culture of innovation and continuous improvement, and how can I contribute to it in this role?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to driving results and contributing to Doctolib's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant healthcare industry experience and product marketing skills
• Prepare for case study interviews by researching Doctolib's products and services, as well as the Hospital and EHPAD market
• Be ready to discuss your experience with cross-functional teams and your ability to drive results in a fast-paced environment
• Follow up with the hiring manager (Clémence Marteau) one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.