Product Marketing Manager, Horizon OS, MBA University Grad

📌 Core Information

🔹 Job Title: Product Marketing Manager, Horizon OS, MBA University Grad

🔹 Company: Meta

🔹 Location: Seattle, WA & Burlingame, CA

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving go-to-market strategy and execution for Horizon OS features
• Partnering closely with product teams to define strategy, roadmap, and success metrics
• Defining product positioning, naming, audience definition, and sizing for Horizon OS features
• Leading cross-functional teams in designing tests, measuring impact, and learning

ASSUMPTION: This role requires a strong blend of strategic thinking and hands-on execution, with a focus on driving product market fit and evolving the product portfolio over time.

📋 Key Responsibilities

✅ Drive go-to-market strategy and execution for Horizon OS features

✅ Partner with product teams to define strategy, roadmap, and success metrics

✅ Define product positioning, naming, audience definition, and sizing for Horizon OS features

✅ Lead cross-functional teams in designing tests, measuring impact, and learning

✅ Collaborate with cross-functional teams to ensure product market fit and evolve the product portfolio

ASSUMPTION: This role requires a high degree of collaboration and communication with various teams, including product, engineering, design, and sales.

🎯 Required Qualifications

Education: Currently has, or is in the process of obtaining, an MBA degree. BA/BS degree in marketing, business, product development, or a related field.

Experience: 3+ years of experience in product marketing, product management, management consulting, business strategy, or a similar field.

Required Skills:

• Proven ability to drive go-to-market strategies and partner with product teams
• Experience in product marketing, developing go-to-market strategies, and collaborating with product teams
• Domain knowledge in Mixed Reality/Virtual Reality and/or Operating System launches
• Proficiency in using data and insights to inform product and GTM strategy
• Strong communication and collaboration skills

Preferred Skills:

• Experience in a fast-paced, changing environment
• Ability to effectively articulate complex ideas

ASSUMPTION: Given the fast-paced nature of the tech industry and the cross-functional aspects of this role, candidates with relevant experience and a proven track record of success are preferred.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (based on industry standards for a mid-senior level marketing role in the Seattle/Burlingame area)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Generous time off and parental leave policies
• Employee stock purchase plan
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time, typically 9:00 AM - 5:00 PM PST, with flexibility for meetings and project deadlines

ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary by location.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology industry, with a focus on social media, virtual reality, and augmented reality. The company is known for its innovative and fast-paced work environment.

Company Size: Meta is a large company with over 10,000 employees, offering ample opportunities for growth and collaboration.

Founded: Meta was founded in 2004 and has since grown into a global technology leader.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible.
• The company's technologies help people connect, find communities, and grow businesses.
• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality.

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: https://www.metacareers.com/

ASSUMPTION: Meta's large size and diverse product offerings provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a combination of strategic thinking and hands-on execution.

Reporting Structure: The Product Marketing Manager will report directly to the Head of Product Marketing for Horizon OS.

Work Arrangement: This role is on-site, with the primary work location in Seattle, WA or Burlingame, CA. Some flexibility for remote work may be available.

Growth Opportunities:

• Potential to grow into a leadership role within the product marketing team
• Opportunities to work on cutting-edge technologies and innovative products
• Chance to gain experience in a large, dynamic organization

ASSUMPTION: Given Meta's size and growth, there are ample opportunities for career advancement and skill development within the company.

🌍 Location & Work Environment

Office Type: Meta's offices are modern, collaborative workspaces designed to foster innovation and creativity.

Office Location(s): Seattle, WA & Burlingame, CA

Geographic Context:

• Seattle, WA: Known for its tech industry, natural beauty, and vibrant culture
• Burlingame, CA: Located near Silicon Valley, offering a mix of urban and suburban living

Work Schedule: Full-time, with a standard workweek of Monday through Friday, 9:00 AM - 5:00 PM PST, with flexibility for meetings and project deadlines

ASSUMPTION: The work environment at Meta is fast-paced, collaborative, and focused on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team
• Behavioral and situational interviews with the hiring manager and team members
• Case study or project presentation, depending on the role
• Final interview with the Head of Product Marketing or another senior leader

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication
• Domain knowledge in Mixed Reality/Virtual Reality and/or Operating System launches
• Ability to work in a fast-paced, changing environment

Application Tips:

• Highlight relevant experience in product marketing, go-to-market strategies, and cross-functional collaboration
• Tailor your resume and cover letter to emphasize your fit for this specific role and company
• Prepare for behavioral and situational interview questions, focusing on your ability to drive go-to-market strategies and partner with product teams

ATS Keywords: Product Marketing, Go-To-Market Strategy, Product Management, Business Strategy, Data Analysis, Cross-Functional Collaboration, Mixed Reality, Virtual Reality, Operating Systems, User Insights, Market Dynamics, Tactical Execution, Complex Idea Articulation, MBA, BA/BS Degree, Results-Driven Mindset

ASSUMPTION: Given the competitive nature of the tech industry and the high volume of applicants, it is essential to tailor your application materials and prepare thoroughly for interviews to increase your chances of success.

🛠️ Tools & Technologies

• Data analysis tools (e.g., Excel, Google Analytics, Tableau)
• Project management tools (e.g., Asana, JIRA, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
• Marketing automation tools (e.g., Marketo, HubSpot, Pardot)

ASSUMPTION: The specific tools and technologies used may vary depending on the team and project, but strong proficiency in data analysis and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Move fast and break things
• Focus on impact
• Be bold
• Be open
• Build social value

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Focused on innovation and growth

Self-Assessment Questions:

• Do you thrive in fast-paced, changing environments?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a track record of driving go-to-market strategies and partnering with product teams?

ASSUMPTION: Given Meta's fast-paced, collaborative work environment, candidates who are comfortable working in dynamic, cross-functional teams and driving go-to-market strategies will be well-suited for this role.

⚠️ Potential Challenges

• Keeping up with the fast pace of the tech industry and the company's growth
• Balancing strategic thinking with hands-on execution in a dynamic work environment
• Collaborating effectively with cross-functional teams, including product, engineering, design, and sales
• Adapting to changes in priorities and project scope

ASSUMPTION: The fast-paced, dynamic nature of the tech industry and Meta's growth present both opportunities and challenges for candidates in this role.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position places a greater emphasis on driving go-to-market strategies and partnering closely with product teams
• In the tech industry, this role is typical of product marketing positions within large, innovative companies
• Career paths within Meta may include progression to senior product marketing roles, management positions, or other leadership opportunities

ASSUMPTION: While this role shares similarities with other product marketing positions, its focus on driving go-to-market strategies and partnering with product teams sets it apart.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new Horizon OS feature
• Conducting market research and user interviews to inform product positioning and audience definition
• Designing and analyzing tests to measure the impact of product launches and updates

ASSUMPTION: The specific projects assigned may vary depending on the team's priorities and the product's lifecycle, but they will generally focus on driving go-to-market strategies and ensuring product market fit.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall product marketing strategy for Horizon OS?
• What are the key priorities for the team in the first 30, 60, and 90 days in this role?
• How does Meta support the professional development and growth of its product marketing team members?
• What is the typical career path for someone in this role, and what opportunities exist for growth within the company?
• How does the team collaborate with other departments, such as product, engineering, design, and sales, to ensure product market fit and successful launches?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in product marketing, go-to-market strategies, and cross-functional collaboration
• Prepare for behavioral and situational interview questions, focusing on your ability to drive go-to-market strategies and partner with product teams
• Follow up with the HR team or hiring manager within one week of submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.