📌 Core Information
🔹 Job Title: Product Marketing Manager HPA/PTE
🔹 Company: Mini-Circuits
🔹 Location: Brooklyn, New York, United States
🔹 Job Type: Full-Time
🔹 Category: Appliances, Electrical, and Electronics Manufacturing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Marketing existing and new products to drive awareness and achieve revenue forecasts
- Defining and aligning marketing plans for product lines
- Overseeing product roadmaps and technology roadmaps
- Managing product promotions and go-to-market plans
- Collaborating with cross-functional teams to drive sales synergies
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Develop and execute marketing plans for product lines to drive revenue growth
✅ Define, communicate, validate, and oversee Mini-Circuits' 3-5 product and technology roadmaps and product line strategy
✅ Develop product line revenue forecasts and drive the sales organization to achieve them
✅ Work with the Marketing Communications team to develop messaging and promotional activities to position products to end markets and customers
✅ Execute marketing programs in collaboration with the Marketing Communications team
✅ Drive definition/specifications and business case for new products proposed on the product roadmap, including product positioning, product price/volume/ramp, and guide these products through the Product Generation Process (PGP)
✅ Drive development of new products and launch to end customers, including product datasheets and other marketing promotional literature/web content
✅ Work with global marketing managers, regional sales managers, customers, and development teams to identify market needs and translate these into specific product requirements for new product development with prioritized features, creating customer-driven product roadmaps
✅ Maintain a SWOT analysis of the PTE/HFA market and use it to find competitive advantages that keep MC well-positioned
✅ Supports department initiatives, technology roadmap creation, and cross-organization/sector involvement
✅ Knowledgeable regarding market trends and direction from VOC, competitive activity, and publication review
✅ Manage product pricing
ASSUMPTION: This role requires a high level of responsibility and autonomy, with a significant impact on the company's revenue and market position.
🎯 Required Qualifications
Education: Bachelor's Degree in Electrical or Electronic Engineering required; Master's Degree preferred
Experience: 12 years’ experience in a multi-disciplined engineering environment
Required Skills:
- Strong knowledge of basic RF components & technologies
- Good view of the RF accessories competitive landscape
- Understanding of the addressable markets and applications
- Experience developing and aligning product and technology roadmaps
- Ability to identify problems and solutions that others might miss
- Ability to work effectively with limited or partial information
- Ability to define requirements & resources needed to implement new ideals
- Excellent communication skills, both verbal and written
- Team player
- Displays technical expertise and keeps technical skills current
- Responsive, self-driven, strong sense of ownership and desire to achieve business objectives
- Excellent interpersonal skills, both verbal and written
Preferred Skills:
- Experience in High Power Amplifiers (> 10 Watts, < 10GHz)
- Experience in test equipment such as mechanical/solid-state switches, digital step attenuators, power sensors, signal generators, and frequency counters
ASSUMPTION: The ideal candidate will have a strong background in both product marketing and engineering, with a deep understanding of RF components and technologies.
💰 Compensation & Benefits
Salary Range: $175,000 - $210,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Appliances, Electrical, and Electronics Manufacturing
Company Size: 1,001-5,000 employees
Founded: 1968
Company Description:
- Mini-Circuits designs, manufactures, and distributes integrated circuits, modules, and sub-systems for high-performance radio frequency (RF) and microwave applications
- With design, sales, and manufacturing locations in over 30 countries, Mini-Circuits’ products are used in a range of wired and wireless communications applications
- The company sells its products to over 20,000 customers globally through its direct sales force, applications engineering staff, sales representatives, and its extensive website
Company Specialties:
- RF Components
- IF Products
- Microwave Products
- Electronics
- Manufacturing
- Wireless Systems
- Integrated Circuit Design
- Circuit Design
- Wireless Communications
- RF/Microwave Test and Measurement
- Hi-Rel Packaging Technologies
- and MMIC Die Products
Company Website: http://www.minicircuits.com
ASSUMPTION: Mini-Circuits is a well-established company with a strong presence in the RF and microwave industry, offering a wide range of products and services to its customers.
📊 Role Analysis
Career Level: Senior-level position with significant responsibility and autonomy
Reporting Structure: Reports directly to the Director of Marketing
Work Arrangement: On-site, with approximately 20% travel required
Growth Opportunities:
- Potential to advance to a director-level position within the marketing department
- Opportunities to expand the product portfolio and enter new markets
- Possibility to lead cross-functional teams and drive strategic initiatives
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional, collaborative work environment
Office Location(s): 13 Neptune Avenue, Brooklyn, NY 11335, US
Geographic Context:
- Brooklyn, New York, is a vibrant, multicultural borough with a rich history and diverse neighborhoods
- The office is located in the Sunset Park neighborhood, close to various amenities and public transportation
- The area offers a mix of residential and commercial properties, with a strong sense of community
Work Schedule: Standard business hours, with flexibility for occasional overtime as needed
ASSUMPTION: The office location offers a convenient and enjoyable work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- On-site interview with the hiring manager and other team members
- Final interview with the director of marketing
Key Assessment Areas:
- Technical knowledge of RF components and technologies
- Marketing and product development skills
- Problem-solving abilities
- Communication and interpersonal skills
- Alignment with Mini-Circuits' company culture and values
Application Tips:
- Highlight relevant experience and achievements in your resume, with a focus on RF components, marketing, and product development
- Tailor your cover letter to address the specific requirements and responsibilities of the role
- Prepare examples of successful marketing campaigns or product launches to discuss during the interview
- Research Mini-Circuits' products, markets, and competitors to demonstrate your understanding of the industry
ATS Keywords: Product Marketing, RF Components, High Power Amplifiers, Test Equipment, Market Analysis, Product Roadmaps, Communication, Teamwork, Technical Expertise, Problem Solving, Customer Interaction, Sales Strategy, Revenue Growth, Promotional Activities, SWOT Analysis, Innovation
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, marketing expertise, and cultural fit with Mini-Circuits.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Product lifecycle management software (e.g., Arena, Jama)
- Design and simulation tools (e.g., Cadence, ANSYS)
ASSUMPTION: The ideal candidate will have experience with relevant marketing and product development tools, as well as a strong working knowledge of RF components and technologies.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Customer Focus
- Collaboration
- Integrity
Work Style:
- Results-driven
- Adaptable
- Team-oriented
- Proactive
- Analytical
Self-Assessment Questions:
- How do you approach identifying market needs and translating them into specific product requirements?
- Can you provide an example of a successful marketing campaign or product launch you've led, and what was the outcome?
- How do you stay up-to-date with market trends and competitive activity in the RF and microwave industry?
ASSUMPTION: Mini-Circuits values a strong cultural fit, with an emphasis on innovation, quality, and customer focus. Candidates should be able to demonstrate their alignment with these values and work style preferences.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic industry with rapidly evolving technologies
- Managing multiple product lines and marketing campaigns simultaneously
- Collaborating with cross-functional teams and stakeholders with varying priorities and goals
- Balancing strategic planning with tactical execution
ASSUMPTION: The ideal candidate will be able to thrive in a challenging, fast-paced environment and effectively manage multiple priorities.
📈 Similar Roles Comparison
- Product Marketing Manager - RF Components (Mini-Circuits)
- Focus on RF components and technologies
- Responsible for multiple product lines
- Collaborates with cross-functional teams to drive sales synergies
- Product Marketing Manager - Wireless Systems (Mini-Circuits)
- Focus on wireless systems and applications
- Responsible for a specific product line
- Works closely with the wireless systems engineering team
- Product Marketing Manager - Integrated Circuit Design (Mini-Circuits)
- Focus on integrated circuit design and manufacturing
- Responsible for a specific product line
- Collaborates with the integrated circuit design and manufacturing teams
ASSUMPTION: Each role within Mini-Circuits offers unique challenges and opportunities, with varying focuses and responsibilities.
📝 Sample Projects
- Developing a comprehensive marketing plan for a new High Power Amplifier product line, including market research, competitive analysis, pricing strategy, and promotional activities
- Launching a new series of test equipment products, including product datasheets, promotional literature, and web content
- Conducting a SWOT analysis of the PTE/HFA market and using it to inform product roadmap and marketing strategy
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Product Marketing Manager may undertake.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role contributes to its development and execution?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for the first 90 days in this role?
- How does the company measure the success of its marketing campaigns and product launches?
- What is the company's approach to innovation and staying competitive in the RF and microwave industry?
ASSUMPTION: These questions help candidates better understand the role, the company's priorities, and the team's dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills for this role
- Write a cover letter addressing your qualifications and enthusiasm for the position
- Prepare examples of successful marketing campaigns or product launches to discuss during the interview
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
