🔹 Job Title: Product Marketing Manager (Hybrid or Remote)
🔹 Company: Bolster Inc.
🔹 Location: Remote
🔹 Job Type: Full Time
🔹 Category: Software Development
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
Key aspects of this role include:
ASSUMPTION: This role requires a strong content marketing background and an ability to translate technical features into clear, customer-centric language.
✅ Contribute to product positioning and messaging by helping translate technical features into clear, customer-centric language across content and collateral.
✅ Support go-to-market efforts for new product launches by partnering with product, sales, and demand gen on launch content, internal enablement, and campaign support.
✅ Create high-impact content such as blogs, solution briefs, case studies, landing pages, and sales one-pagers that support awareness, education, and lead generation.
✅ Help develop sales enablement materials including pitch decks, ROI stories, and objection-handling guides to support the sales process.
✅ Partner with demand gen to deliver campaign assets—contributing to email copy, landing pages, content offers, and nurture flows.
✅ Conduct light competitive and customer research to inform content themes and support messaging refinement.
✅ Collaborate on thought leadership and editorial strategy, helping shape Bolster’s point of view in the market and ensuring consistency across channels.
ASSUMPTION: This role involves a mix of strategic thinking, content creation, and cross-functional collaboration.
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-6 years of experience in B2B SaaS marketing, ideally with experience in both product marketing and content creation
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
Salary Range: $90,000 - $143,000 a year
Benefits:
Working Hours: Full-time, with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. Actual compensation may vary based on factors such as experience and performance.
Industry: Bolster operates in the software development industry, focusing on AI-powered brand protection and threat detection platforms.
Company Size: Bolster is a small company with 11-50 employees, which means applicants can expect a close-knit work environment with opportunities for significant impact.
Founded: Bolster was founded in 2020, making it a relatively new company with a strong focus on growth and innovation.
Company Description:
Company Specialties:
Company Website: bolster.com
ASSUMPTION: Bolster's focus on AI and cybersecurity makes it an exciting place to work for candidates interested in cutting-edge technology and making a real-world impact.
Career Level: This role is suitable for mid-career professionals with 3-6 years of experience in B2B SaaS marketing, seeking to grow into a product marketing role or further develop their content marketing skills.
Reporting Structure: The Product Marketing Manager will likely report to the VP of Marketing or a similar role and work closely with cross-functional teams, including product, sales, and demand generation.
Work Arrangement: This is a hybrid role, with a mix of remote and on-site work. The specific work arrangement may vary based on the company's current policies and the employee's needs.
Growth Opportunities:
ASSUMPTION: Given Bolster's focus on growth and innovation, there are likely to be numerous opportunities for professional development and career advancement.
Office Type: Bolster's headquarters are in New York, NY, but this role is remote-friendly, allowing employees to work from anywhere in the United States.
Office Location(s): New York, NY
Geographic Context:
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement
ASSUMPTION: The remote-friendly nature of this role allows for greater flexibility and work-life balance, while the company's headquarters in New York offers access to a dynamic and vibrant urban environment.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product marketing, content creation, B2B SaaS marketing, writing, editing, positioning frameworks, buyer journeys, sales funnels, collaboration, project management, cybersecurity, fraud prevention, AI, HubSpot, Salesforce, WordPress
ASSUMPTION: Bolster's hiring process is likely to be thorough and comprehensive, with a focus on finding the best fit for both the company and the candidate.
ASSUMPTION: While not explicitly stated, proficiency in these tools is likely required or preferred for this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Bolster places a strong emphasis on collaboration, feedback, and iteration, and candidates who thrive in this type of environment are likely to be a good fit for the company.
ASSUMPTION: While Bolster offers numerous benefits and opportunities for growth, candidates should be aware of the potential challenges that may arise from working in a fast-paced startup environment and the cost of living in New York.
ASSUMPTION: While this role shares similarities with other Product Marketing Manager and content marketing positions, Bolster's unique focus on AI and cybersecurity makes it a standout opportunity for candidates interested in these areas.
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks they may be responsible for in this role, but the specific projects may vary based on the company's needs and priorities.
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team they would be working with, as well as the opportunities for growth and development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.