Product Marketing Manager I

📌 Core Information

🔹 Job Title: Product Marketing Manager I

🔹 Company: Razorpay Software Private Limited

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Software Development

🔹 Date Posted: 2025-04-25

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Identifying new product innovation opportunities and maximizing the potential of existing products
• Defining and executing go-to-market strategies to drive growth aligned with company goals
• Collaborating cross-functionally with sales, marketing, and product teams to achieve organizational goals
• Acting as an evangelist for the product, creating brand awareness, and enabling user-facing teams

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to navigate complex processes and industries.

📋 Key Responsibilities

✅ Own the local maxima for your product, defining and executing GTM for new launches and campaigns to drive growth

✅ Devise a go-to-market strategy to achieve overall business targets with cross-collaboration with sales, marketing, and product teams

✅ Conduct market research and acquire insights to deepen understanding of target market segments and relevant audiences

✅ Act as an evangelist for your product internally and externally, creating brand awareness inline with the Razorpay payments and overall Razorpay brand

✅ Optimize across the funnel, working closely with sales, analytics, product, and marketing to continuously track and optimize the funnel for your products

✅ Be on top of the voice of the customer and the happenings in the competitive landscape and the industry as a whole to include the product roadmap

✅ Enable and train the sales, marketing, and customer success teams by owning and driving the creation of collaterals, content, and demo

ASSUMPTION: This role requires a high degree of autonomy and the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 4-6 years of relevant experience in Product Marketing, Product Strategy, or Management Consulting

Required Skills:

• Proven experience in product marketing, strategy, or management consulting
• Exposure to Fintech and SaaS technology products in a strategy/marketing/product capacity (a plus)
• Ability to navigate complex processes and industries
• Excellent verbal and written communication skills
• Curiosity about metrics, execution processes, macro trends, and customer insights
• Ambition with a natural focus and bias towards outcomes

Preferred Skills:

• Experience in the FSI, e-commerce, or B2C internet-first companies industry
• Ability to interact and understand with executive management and C-Suite executives

ASSUMPTION: Candidates with a strong background in product marketing or management consulting and relevant industry experience are preferred.

💰 Compensation & Benefits

Salary Range: INR 12-18 LPA (Based on industry standards for Product Marketing Managers with 4-6 years of experience in the Fintech industry)

Benefits:

• Health insurance and wellness benefits
• Retirement savings plans
• Employee stock options
• Flexible work hours and remote work options
• Learning and development opportunities

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in the Fintech industry. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Razorpay operates in the Fintech industry, focusing on digital payments, banking services, and financial products for businesses.

Company Size: Razorpay is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for growth and career advancement.

Founded: Razorpay was founded in 2014 by Harshil Mathur and Shashank Kumar, two IIT Roorkee alumni.

Company Description:

• Razorpay is a full-stack financial services organization committed to helping Indian businesses with comprehensive and innovative payment and business banking solutions
• The company processes billions of dollars in payments for lakhs of businesses across India and offers a wide range of products, including Razorpay X (business banking), Razorpay Capital (lending), and Thirdwatch (fraud detection)
• Razorpay has a strong focus on innovation, continuous improvement, and customer-centricity

Company Specialties:

• Payment processing and payout solutions
• Banking services and lending
• E-commerce fraud detection
• Payroll processing and working capital loans

Company Website: razorpay.com

ASSUMPTION: Razorpay's focus on innovation and continuous improvement creates a dynamic and fast-paced work environment.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, offering opportunities for growth and advancement within the organization.

Reporting Structure: The Product Marketing Manager I reports directly to the Head of Product Marketing or a similar role.

Work Arrangement: This role is on-site, with flexible work arrangements and remote work options available.

Growth Opportunities:

• Progression to Senior Product Marketing Manager or similar roles
• Expansion into other product marketing or management roles within the organization
• Potential to work on strategic projects and initiatives, driving significant business impact

ASSUMPTION: Razorpay's fast-paced growth and expansion create numerous opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Razorpay's office is a modern, collaborative workspace with a focus on employee well-being and comfort.

Office Location(s): 1st Floor, SJR Cyber, 22 Laskar Hosur Road, Adugodi, Bangalore, Karnataka 560030, IN

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its vibrant tech industry and startup ecosystem
• The city offers a mix of urban and natural environments, with numerous parks, gardens, and recreational facilities
• Bangalore has a tropical savanna climate, with warm and humid weather prevailing throughout the year

Work Schedule: Full-time (40 hours/week) with flexible work arrangements and remote work options available

ASSUMPTION: Razorpay's office environment is designed to foster collaboration, creativity, and employee well-being.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• On-site or virtual interview with the hiring manager and/or team members
• Final round with senior leadership or stakeholders

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Communication and presentation skills
• Industry knowledge and understanding of Razorpay's products and services
• Cultural fit and alignment with Razorpay's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and achievements
• Research Razorpay's products, services, and industry to demonstrate your understanding and enthusiasm for the role
• Be prepared to discuss your long-term career goals and how this role fits into your career trajectory

ATS Keywords: Product Marketing, Go-to-Market Strategy, Market Research, Brand Awareness, Sales Enablement, Product Innovation, Fintech, SaaS Technology, Cross Collaboration

ASSUMPTION: Razorpay's recruitment process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Jira, Trello)
• Marketing automation and analytics tools (e.g., HubSpot, Google Analytics, Mixpanel)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
• Design and prototyping tools (e.g., Sketch, Figma, Adobe XD)

ASSUMPTION: Razorpay uses a mix of industry-standard and proprietary tools to support its product marketing and management processes.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity: Razorpay prioritizes understanding and addressing the needs of its customers
• Innovation: Razorpay fosters a culture of continuous improvement and experimentation
• Collaboration: Razorpay encourages cross-functional collaboration and teamwork
• Integrity: Razorpay upholds high ethical standards and transparency in all its operations

Work Style:

• Fast-paced and dynamic work environment
• Focus on results and outcomes, with a bias towards action
• Strong emphasis on collaboration and teamwork
• Flat organizational structure with open communication and decision-making processes

Self-Assessment Questions:

• Do I have a strong customer focus and a passion for understanding customer needs?
• Am I comfortable working in a fast-paced, dynamic, and sometimes ambiguous environment?
• Do I thrive in collaborative, team-based work environments?
• Am I comfortable working with and presenting to senior leadership and stakeholders?

ASSUMPTION: Razorpay's culture is fast-paced, collaborative, and focused on driving results and innovation.

⚠️ Potential Challenges

• Rapidly evolving product portfolio and market landscape
• Highly competitive industry with well-established players
• Balancing short-term priorities with long-term strategic goals
• Managing multiple stakeholders and conflicting priorities

ASSUMPTION: These challenges require strong communication, prioritization, and project management skills to navigate successfully.

📈 Similar Roles Comparison

• Product Marketing Manager roles in Fintech companies often focus on payment processing, banking services, and lending products
• Compared to other industries, Fintech roles may require more specialized knowledge of financial products and regulations
• Career progression in Fintech may involve moving into more specialized or senior roles within the organization or transitioning to other Fintech companies

ASSUMPTION: Razorpay's Product Marketing Manager role offers a unique blend of strategic, tactical, and creative responsibilities within the Fintech industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new Razorpay Capital product offering
• Conducting market research and customer interviews to inform product development and positioning
• Creating sales enablement materials, such as case studies, testimonials, and demo scripts, to support the sales team

ASSUMPTION: These projects demonstrate the breadth and depth of responsibilities for Razorpay's Product Marketing Manager role.

❓ Key Questions to Ask During Interview

• Can you describe the current product roadmap and how this role fits into it?
• How does Razorpay support the growth and development of its product marketing team members?
• What are the most significant challenges facing the product marketing team in the next 12-24 months?
• How does Razorpay differentiate itself from other Fintech companies in the market?
• What are the key priorities for this role in the first 30-60-90 days?

ASSUMPTION: These questions help assess the role's fit, the team's dynamics, and the company's long-term prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and achievements
• Research Razorpay's products, services, and industry to demonstrate your understanding and enthusiasm for the role
• Be prepared to discuss your long-term career goals and how this role fits into your career trajectory

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.