📌 Core Information
🔹 Job Title: Product Marketing Manager I
🔹 Company: Flutter International
🔹 Location: Junglee Gurgaon, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: Mid-Senior level (3-4 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Blending strategic thinking with a user-centric approach to drive product marketing
- Collaborating with cross-functional teams to ensure exceptional user experiences
- Developing and executing go-to-market strategies for new products and enhancements
- Analyzing user data to derive actionable insights and optimize product engagement
ASSUMPTION: This role requires a strong understanding of UX/UI principles and experience in market research, messaging, and campaign execution. The ideal candidate will have a passion for technology products and solving consumer needs.
📋 Key Responsibilities
✅ Develop and execute comprehensive go-to-market plans for new product launches and existing product enhancements
✅ Define target audiences, key messaging, and value propositions for each product
✅ Conduct user research and analysis to understand user needs, pain points, and behaviors
✅ Work across marketing aspects to create user journeys that impact product funnels
✅ Perform A/B tests, conduct impact analysis, and gather user feedback to optimize user experience
✅ Partner with cross-functional stakeholders to drive product roadmaps, strategy, and execution
✅ Develop actionable, data-driven insights to drive product and marketing strategies
✅ Identify scaling opportunities for product features through enhancement and user adoption
✅ Drive the product roadmap by analyzing user funnels and cohorts
✅ Conduct in-depth market research and competitive analysis to identify opportunities and threats
ASSUMPTION: The role involves a high degree of collaboration with various teams, requiring strong communication and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 3-4 years of experience in user engagement, user education, and user journeys
Required Skills:
- Strong understanding of UX/UI principles and best practices
- Excellent written and verbal communication, presentation, and interpersonal skills
- Experience in market research, messaging, positioning, branding, creative development, and campaign execution
- Strong analytical and problem-solving skills with the ability to analyze data and draw meaningful insights
- Passion for working with technology products and solving consumer needs
- Ability to identify and implement scalable process improvements
Preferred Skills:
- Experience in the gaming industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in the gaming industry or fluency in additional languages could be beneficial but not required for this role.
💰 Compensation & Benefits
Salary Range: INR 12-15 lakhs per annum (Estimated based on industry standards for mid-senior level marketing roles in Gurgaon)
Benefits:
- Paid gift coupons
- Fitness plans
- Gadget allowances
- Fuel costs
- Family healthcare
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in Gurgaon. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers (Gaming)
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 2012 (13 years ago)
Company Description:
- Flutter International operates some of the world's most innovative, diverse, and distinctive gaming brands
- Focuses on sports betting, gaming, and entertainment
- Has a global presence with offices in Dublin, Sofia, and Gurgaon
Company Specialties:
- Sports betting
- Online gaming
- Entertainment
Company Website: careers.flutterinternational.com
ASSUMPTION: Flutter International is a large, established company with a strong global presence and a diverse portfolio of gaming brands.
📊 Role Analysis
Career Level: Mid-Senior level (3-4 years of experience)
Reporting Structure: This role reports to the Head of Marketing or a similar position
Work Arrangement: On-site, full-time (40 hours/week) with flexible work arrangements
Growth Opportunities:
- Potential to grow within the marketing department or explore other roles within the company
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to gain experience in a large, global organization and learn from industry experts
ASSUMPTION: Growth opportunities may include lateral moves within the marketing department or vertical progression into management or leadership roles.
🌍 Location & Work Environment
Office Type: On-site (Junglee Gurgaon office)
Office Location(s): Junglee Gurgaon, India
Geographic Context:
- Gurgaon is a major IT hub and a significant contributor to India's economy
- The office is located in a bustling commercial area with easy access to public transportation and amenities
- The region has a subtropical climate with hot summers and mild winters
Work Schedule: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final round with senior leadership
Key Assessment Areas:
- Understanding of UX/UI principles and user-centered design
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in user engagement, user education, and user journeys
- Demonstrate a strong understanding of UX/UI principles and market research
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of how you've driven product roadmaps, executed go-to-market strategies, and analyzed user data
ATS Keywords: User engagement, user education, user journeys, UX/UI, market research, go-to-market strategy, product roadmap, data analysis
ASSUMPTION: The application process may involve multiple rounds of interviews, assessments, or case studies to evaluate the candidate's skills and cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Sketch, Figma)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Value Customers & Data
- Inspire Extreme Ownership
- Lead with Love
- Embrace Change
- Play the Big Game
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
Self-Assessment Questions:
- How do you prioritize customer needs and data-driven decisions in your work?
- Can you provide an example of a time when you drove a successful go-to-market strategy for a product or feature?
- How do you approach process improvements and scaling opportunities for product features?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with the company's values and work style through their responses to interview questions and self-assessment.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines
- Managing multiple projects and stakeholders simultaneously
- Adapting to changes in the market and competitive landscape
- Balancing strategic thinking with tactical execution
ASSUMPTION: The role may present challenges related to time management, prioritization, and adaptability in a fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its blend of strategic marketing and user-centered design
- Similar roles may include Product Marketing Manager, UX/UI-focused Marketing Specialist, or User Experience Researcher
- Career paths may include progression into senior marketing roles, management, or leadership positions within the company
ASSUMPTION: While this role is unique in its blend of strategic marketing and user-centered design, it shares similarities with other marketing and user experience-focused positions.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new gaming feature
- Conducting user research to identify pain points and opportunities for product improvement
- Analyzing user data to optimize product engagement and drive user adoption
ASSUMPTION: Sample projects should demonstrate the candidate's ability to drive product roadmaps, execute go-to-market strategies, and analyze user data to optimize product engagement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does the company support the professional development and growth of its employees?
- Can you provide an example of a successful product launch or enhancement, and what role did marketing play in its success?
- How does the company approach innovation and staying ahead of the competition in the gaming industry?
- What is the company's approach to work-life balance, and how does it support employees in achieving it?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role, the company, and the industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past work that demonstrate your ability to drive product roadmaps, execute go-to-market strategies, and analyze user data
- Follow up with the hiring manager or HR representative within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
