Product Marketing Manager [IC3 - IC4]

📌 Core Information 🔹 Job Title: Product Marketing Manager [IC3 - IC4] 🔹 Company: Sourcegraph 🔹 Location: Remote 🔹 Job Type: Full-Time 🔹 Category: Product Marketing 🔹 Date Posted: May 6, 2025 🔹 Experience Level: 5-10 years 🚀 Job Overview Key aspects of this role include: - Developing technical content for generative AI developer tools - Collaborating with cross-functional teams to enhance product narratives - Supporting marketing strategies for enterprise customers - Conducting customer interviews and market research - Creating demo flows and talk tracks for sales enablement ASSUMPTION: This role requires a strong technical background and experience in product marketing or a customer-facing role. Familiarity with generative AI and developer tools is essential. 📋 Key Responsibilities ✅ Technical Content Creation: Develop high-quality technical content, including blog posts, whitepapers, and slide decks, to support marketing and sales efforts. ✅ Product Marketing: Collaborate with marketing, product, engineering, and sales teams to define product narratives and deliver crisp content that resonates with developers and enterprise customers. ✅ Analyst Relations: Establish and maintain relationships with industry experts across top firms to gather insights and shape Sourcegraph's narrative in the generative AI space. ✅ Customer Engagement: Conduct customer interviews and calls to understand use cases and best practices for using generative AI in the developer ecosystem. ✅ Sales Enablement: Create demo flows, talk tracks, and live content that highlight Sourcegraph's product strengths and lean into trends and use cases for developers and generative AI. ASSUMPTION: This role involves a mix of strategic and tactical work, with a strong emphasis on creating technical content and engaging with customers and sellers. 🎯 Required Qualifications Education: Bachelor's degree in a relevant field or equivalent experience. Experience: 5-7 years of work experience in technical marketing or another customer-facing role, ideally at a company building dev tools. Required Skills: - Strong writing skills and experience with code or familiarity through schoolwork or as a hobby - Experience with AI coding assistants and knowledge of the landscape - Familiarity with CSS and working in B2B SaaS or a dev tools company - Experience building technical content or collateral to support a sales team - Ability to work in a startup environment with evolving priorities Preferred Skills: - Experience with generative AI and its applications - Knowledge of the developer ecosystem and trends - Familiarity with product-led growth models - Experience working with analysts and industry experts ASSUMPTION: Candidates should have a strong interest in generative AI and its applications, as well as a passion for working with customers and understanding the go-to-market strategy side of a business. 💰 Compensation & Benefits Salary Range: $158,500 - $180,000 USD per year, based on experience and location zone. Benefits: - Equity (stock options or RSUs) - Generous perks and benefits package, including health, dental, and vision insurance, 401(k) matching, and flexible time off Working Hours: Full-time (40 hours/week), with a flexible work arrangement that allows for remote work and hybrid options. ASSUMPTION: The salary range is based on the IC3/IC4 pay band for the candidate's location zone. Please speak with a recruiter for additional information regarding zone locations. 📌 Applicant Insights 🔍 Company Context Industry: Software Development Company Size: 51-200 employees Founded: 2013 Company Description: Sourcegraph is the leading code intelligence platform revolutionizing how developers understand, fix, and automate their code. With over one million engineers using Sourcegraph, leading companies like Databricks, Plaid, Uber, Lyft, Reddit, GE, and Dropbox rely on Sourcegraph to build the products we all rely on. Company Specialties: code search, open source, developer tools, AI, code intelligence, developer productivity, and AI coding assistants Company Website: sourcegraph.com ASSUMPTION: Sourcegraph is an all-remote company with a strong preference for candidates residing in San Francisco, CA, or Denver, CO. However, they welcome applications from qualified candidates regardless of location, provided working hours overlap with PST for at least 30 hours/week. 📊 Role Analysis Career Level: Mid-level (IC3 - IC4) Reporting Structure: This role reports directly to the Head of Marketing or a similar role within the organization. Work Arrangement: Remote OK, with a strong preference for candidates residing in San Francisco, CA, or Denver, CO. Growth Opportunities: - Establish a formal feedback loop process between Sales, Marketing, and Product teams - Consistently deliver high-quality technical content materials that delight developers and speak to an enterprise audience - Create and maintain a demo flow and talk track for Cody that is commonly used by sellers in the field and marketers at trade shows ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to deepen Sourcegraph's understanding of generative AI and enhance their brand in the space. 🌍 Location & Work Environment Office Type: Remote-friendly, with a strong preference for candidates residing in San Francisco, CA, or Denver, CO. Office Location(s): San Francisco, CA, and Denver, CO Geographic Context: - San Francisco, CA: Known for its vibrant tech industry, diverse culture, and high cost of living. - Denver, CO: Offers a lower cost of living compared to San Francisco, with a growing tech scene and an outdoor lifestyle. Work Schedule: Flexible, with a strong emphasis on asynchronous communication and results-driven work. ASSUMPTION: Sourcegraph values work-life balance and offers a flexible work arrangement that allows employees to manage their time effectively. 💼 Interview & Application Insights Typical Process: 1. Recruiter Screen (30 minutes) 2. Hiring Manager Screen (30 minutes) 3. Resume Deep Dive (60 minutes) 4. Peer / Cross-collaboration with PMM & Product (60 minutes) 5. Working Session (60 minutes) 6. Values Interview (30 minutes) 7. Leadership Interview with co-founder (30 minutes) 8. Background check and reference checks Key Assessment Areas: - Technical writing skills and ability to create high-quality content - Familiarity with AI coding assistants and the developer ecosystem - Experience with customer engagement and market research - Ability to work collaboratively with cross-functional teams - Strategic thinking and problem-solving skills Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for interviews by researching Sourcegraph's products, company culture, and the generative AI landscape. - Practice your technical writing skills and be ready to showcase your portfolio or examples of your work. ATS Keywords: Product Marketing, Technical Writing, Generative AI, Developer Tools, B2B Technology, Sales Enablement, Customer Engagement, Content Creation, Analyst Relations, Market Research, Collaboration, Storytelling, Developer Tools, Product-Led Growth, Webinars, Communication, Strategic Thinking ASSUMPTION: The interview process for this role is designed to help candidates determine if Sourcegraph is the right fit for them, while also allowing Sourcegraph to assess the candidate's skills and cultural fit. 🛠️ Tools & Technologies - Content creation tools (e.g., Google Docs, Microsoft Word, or Markdown editors) - Project management tools (e.g., Asana, Trello, or Jira) - Collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace) - Customer relationship management (CRM) tools (e.g., HubSpot, Salesforce, or Zoho CRM) - Marketing automation tools (e.g., Marketo, Pardot, or HubSpot Marketing) - Analytics tools (e.g., Google Analytics, Mixpanel, or Amplitude) ASSUMPTION: Sourcegraph uses a variety of tools to streamline workflows, improve collaboration, and enhance productivity. Familiarity with these tools is beneficial but not required. 👔 Cultural Fit Considerations Company Values: - Mission: To make it so that every developer can code, not just ~0.1% of the population. - Values: Open and transparent, customer-focused, and committed to helping developers succeed. Work Style: - Results-driven and focused on delivering high-quality content - Collaborative and inclusive, with a strong emphasis on cross-functional teamwork - Flexible and adaptable, with a willingness to take on new challenges and learn continuously Self-Assessment Questions: - How do your personal values align with Sourcegraph's mission and values? - What specific aspects of Sourcegraph's work environment appeal to you, and how do you plan to contribute to their culture? - How do you approach working with diverse teams and stakeholders, and how do you ensure that your content resonates with both developers and enterprise customers? ASSUMPTION: Sourcegraph values candidates who are passionate about their mission, committed to delivering high-quality work, and eager to collaborate with diverse teams. ⚠️ Potential Challenges - Balancing strategic and tactical work, with a strong emphasis on creating technical content - Working with a diverse range of stakeholders, including developers, enterprise customers, and internal teams - Keeping up with the rapidly evolving landscape of generative AI and developer tools - Maintaining a strong focus on customer engagement and market research, even as priorities shift and evolve ASSUMPTION: These challenges can be overcome with strong communication skills, a willingness to adapt, and a deep understanding of the generative AI landscape and developer ecosystem. 📈 Similar Roles Comparison - Product Marketing Manager (AI/ML): This role focuses more on AI/ML-specific products and may require a deeper understanding of machine learning concepts. In contrast, the Product Marketing Manager (Generative AI) role emphasizes generative AI tools and their applications in the developer ecosystem. - Content Marketing Specialist: This role may have a broader focus on content creation and may not require the same level of technical expertise or customer engagement. In contrast, the Product Marketing Manager (Generative AI) role emphasizes technical content creation, customer engagement, and market research. - Customer Success Manager: This role focuses on customer retention, support, and advocacy, while the Product Marketing Manager (Generative AI) role emphasizes customer engagement, market research, and content creation to drive product adoption and growth. ASSUMPTION: Each role has its unique focus and requirements, and candidates should carefully consider their skills, interests, and career goals when comparing roles. 📝 Sample Projects - Product Launch Campaign: Develop a comprehensive product launch campaign, including technical content, demo flows, and talk tracks, to support the launch of a new generative AI feature or tool. - Customer Success Story: Collaborate with the customer success team to create a detailed success story highlighting how a customer has leveraged Sourcegraph's products to improve their development processes and achieve their business goals. - Whitepaper on Generative AI Use Cases: Conduct market research and customer interviews to identify new use cases for generative AI in the developer ecosystem, and create a comprehensive whitepaper outlining best practices and recommendations for developers and enterprise customers. ASSUMPTION: These sample projects are designed to showcase the candidate's ability to create technical content, engage with customers, and drive product adoption and growth. ❓ Key Questions to Ask During Interview - What are the most pressing challenges facing developers today, and how does Sourcegraph's product suite address these issues? - How does Sourcegraph differentiate itself from other developer tools and platforms? - What are the key priorities for the product marketing team in the first 30, 60, and 90 days in this role? - How does Sourcegraph approach customer engagement and market research, and what are the key insights they've gathered so far? - What are the most important qualities and skills for someone to succeed in this role, and how does the hiring manager envision the ideal candidate fitting into the team dynamics? - What are the most rewarding aspects of working at Sourcegraph, according to current employees? ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the team dynamics, while also allowing them to demonstrate their understanding of the generative AI landscape and developer ecosystem. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: Sourcegraph Product Marketing Manager (Generative AI) 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. 3. Prepare for interviews by researching Sourcegraph's products, company culture, and the generative AI landscape. 4. Practice your technical writing skills and be ready to showcase your portfolio or examples of your work. 5. Follow up with the hiring manager or recruiter after your interview to express your interest in the role and ask any remaining questions. ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.