📌 Core Information
🔹 Job Title: Product Marketing Manager II
🔹 Company: Sprout Social
🔹 Location: Remote US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing tailored product positioning and messaging for key industries
- Partnering with internal stakeholders to drive customer acquisition and product adoption
- Monitoring industry trends and influencing the product roadmap
- Leading sales and success initiatives to increase retention for key industries
- Packaging product capabilities to tell tailored stories to specific industries
ASSUMPTION: This role requires a strong understanding of specific industries and the ability to translate that knowledge into effective product marketing strategies.
📋 Key Responsibilities
✅ Gain an in-depth understanding of key industries and identify trends, customer requirements, and preferences
✅ Build a deep understanding of Sprout’s products and develop buyer personas and go-to-market strategies
✅ Partner with internal stakeholders to understand industry use cases and distill insights to drive customer acquisition and product adoption
✅ Monitor pipeline and MRR within key industry areas to identify growth opportunities
✅ Lead sales and success initiatives to drive value to customers and increase retention for key industries
✅ Package product capabilities to showcase the product to specific verticals
✅ Influence the product roadmap by sharing industry-specific market and competitive insights with Product teams
ASSUMPION: This role requires strong analytical and communication skills, as well as the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of experience in growth, partner, or lifecycle marketing and 3+ years of industry or product marketing experience
Required Skills:
- Excellent communication skills with internal partners
- Passion for learning and knowledge
- Ability to analyze industry trends and translate them into actionable, tailored plans
- Demonstrated success in driving go-to-market campaigns with strong project management skills
Preferred Skills:
- Strong storytelling skills with the ability to craft and refine narratives
- Previous experience working in the software/SaaS industry
ASSUMPTION: Candidates with experience in the software/SaaS industry and strong storytelling skills would be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: $93,200 - $153,780 USD annually (based on location and experience level)
Benefits:
- Insurance and benefit options
- Flexible paid time off and parental leave program
- Wellness initiatives
- Ongoing education and development opportunities
- Corporate social responsibility program
- State-of-the-art offices in Chicago and Seattle
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and business needs.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Social Media Management
Company Size: Medium to Large (1,001-5,000 employees)
Founded: 2010, with headquarters in Chicago, Illinois
Company Description:
- Sprout Social is a global leader in social media management and analytics software
- Their intuitive platform helps brands deliver smarter, faster business impact through social media
- The company offers a full suite of social media management solutions, including publishing, engagement, customer care, advocacy, and AI-powered business intelligence
Company Specialties:
- Social Media Management
- Facebook, Twitter, Instagram, LinkedIn, and Pinterest
- Engagement, Analytics, and Social Media ROI
- Marketing and Team Collaboration
- Social Listening and Publishing
Company Website: Sprout Social
ASSUMPTION: Sprout Social is a well-established company with a strong presence in the social media management industry.
📊 Role Analysis
Career Level: Mid-Senior Level (5-10 years of experience)
Reporting Structure: Reports to the Sr. Manager, Product Marketing
Work Arrangement: Remote OK, with state-of-the-art offices in Chicago and Seattle for those who prefer an office setting
Growth Opportunities:
- Potential to influence the product roadmap and drive strategic campaigns
- Opportunity to work with a diverse range of internal stakeholders
- Possibility to grow within the Product Marketing team or explore other roles within the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the business.
🌍 Location & Work Environment
Office Type: State-of-the-art offices in Chicago and Seattle, with a remote-friendly culture
Office Location(s): 131 South Dearborn Street, Suite 700, Chicago, Illinois 60603, US; 800 5th Ave, Ste 1500, Seattle, Washington 98104, US
Geographic Context:
- Chicago: A major city with a vibrant tech industry and a lower cost of living compared to other major US cities
- Seattle: A thriving tech hub with a high cost of living but excellent quality of life
Work Schedule: Full-time (40 hours per week), with flexible paid time off and a parental leave program
ASSUMPTION: The remote-friendly work environment and flexible paid time off policy allow for a good work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final round interview with senior leadership
Key Assessment Areas:
- Industry knowledge and trends
- Product marketing skills and experience
- Communication and collaboration abilities
- Analytical and problem-solving skills
Application Tips:
- Highlight relevant industry experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for behavioral and situational interview questions focused on product marketing scenarios
- Showcase your ability to analyze industry trends and develop tailored strategies
ATS Keywords: Product Marketing, Industry Trends, Go-to-Market Strategy, Customer Acquisition, Product Positioning, Storytelling, Collaboration, Data Analysis, Competitive Insights
ASSUMPTION: Applicants should focus on demonstrating their industry knowledge, product marketing skills, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Sprout Social, Hootsuite, Buffer)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello, JIRA)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with social media management platforms and analytics tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and customer needs in specific verticals?
- How do you effectively collaborate with cross-functional teams to drive customer acquisition and product adoption?
- How do you balance data-driven decision-making with creative storytelling to develop compelling product narratives?
ASSUMPTION: Candidates should assess their fit with the company's values and work style, as well as their ability to balance data-driven decision-making with creative storytelling.
⚠️ Potential Challenges
- Working with ambiguous or incomplete data to make strategic decisions
- Managing multiple priorities and projects simultaneously
- Balancing the needs of various internal stakeholders
- Keeping up with the fast-paced nature of the social media industry
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Industry Marketing Manager: Both roles focus on product positioning and go-to-market strategies, but the Industry Marketing Manager role may have a broader scope, including market research and competitive analysis
- Product Marketing Manager vs. Content Marketing Manager: Both roles require strong storytelling skills, but the Content Marketing Manager role focuses more on creating and distributing valuable content to attract and retain customers
- Career Path: Product Marketing Manager -> Senior Product Marketing Manager -> Director of Product Marketing -> VP of Marketing
ASSUMPTION: Candidates should consider the specific responsibilities and career growth opportunities of related roles when evaluating this position.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for the healthcare industry, including product positioning, messaging, and launch plan
- Conducting market research and competitive analysis to inform product roadmap decisions for the financial services industry
- Creating targeted content and campaigns to drive customer acquisition and retention for the public sector
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Product Marketing Manager II might undertake in this role.
❓ Key Questions to Ask During Interview
- How does the company support the growth and development of Product Marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its product marketing efforts, and how can I contribute to improving those metrics?
- What are the most challenging aspects of working in the social media management industry, and how does the company address those challenges?
- How does the company foster a culture of innovation and collaboration within its Product Marketing team?
ASSUMPTION: Candidates should ask insightful questions that demonstrate their understanding of the role and company, as well as their eagerness to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant industry experience and achievements
- Prepare for behavioral and situational interview questions focused on product marketing scenarios
- Showcase your ability to analyze industry trends and develop tailored strategies
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
