📌 Core Information
🔹 Job Title: Product Marketing Manager II
🔹 Company: ZoomInfo Technologies LLC
🔹 Location: Waltham, Massachusetts, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting go-to-market strategy and product launches for copilot and chorus products
- Conducting market research and analyzing customer feedback
- Creating sales enablement materials and ensuring consistent product messaging
- Collaborating with cross-functional teams to achieve business objectives
- Tracking campaign performance metrics and suggesting optimizations
ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing and the ability to work effectively with various teams to drive product success.
📋 Key Responsibilities
✅ Supporting messaging, positioning, packaging, and GTM product launch of copilot and chorus products
✅ Conducting market research to understand customer needs, industry trends, and competitive positioning
✅ Gathering and analyzing feedback from customers, sales, and other teams to inform product positioning
✅ Assisting in developing clear and compelling product messaging aligned with the company’s value proposition
✅ Ensuring consistency of messaging across all marketing and sales materials
✅ Creating and updating sales collateral, such as one-pagers, presentations, FAQs, and case studies
✅ Supporting sales training by providing product knowledge, market insights, and objection-handling strategies
✅ Writing and editing product-related content, including blog posts, whitepapers, webinars, and social media content
✅ Collaborating with the content team to ensure alignment with broader marketing goals
✅ Assisting in planning and executing product marketing campaigns, including email campaigns, webinars, and events
✅ Tracking campaign performance metrics and suggesting optimizations
✅ Coordinating efforts across teams for new product or feature launches
✅ Supporting launch readiness by creating marketing materials and helping execute launch plans
✅ Working closely with product management, sales, and customer success teams to align marketing efforts with business goals
✅ Ensuring all teams have the tools and resources needed to effectively promote the product
✅ Tracking and analyzing key performance indicators (KPIs) related to product marketing activities
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience: 1+ years of experience in product marketing at a B2B SaaS company
Required Skills:
- Experience creating marketing collateral (e.g., sales decks, brochures, and email campaigns)
- Experience running product launches and customer research projects
- Familiarity with Rev Ops systems (e.g., Salesforce, HubSpot, ZoomInfo, Marketo, etc.)
- Basic understanding of analytics platforms (e.g., Google Analytics) and reporting tools (e.g., Tableau)
- Proficiency in presentation tools (e.g., PowerPoint, Google Slides) and collaboration platforms (e.g., Slack, Trello)
- Strong written and verbal communication skills for creating clear, compelling marketing materials
- Ability to explain technical concepts in simple terms for a non-technical audience
- Basic design skills (e.g., Canva, Adobe Creative Suite) are a plus
- Ability to collaborate with designers and writers for content creation
- Data-driven mindset with the ability to analyze customer feedback, market trends, and campaign performance
- Proficiency in Excel/Google Sheets for data analysis and reporting
- Strong organizational and time-management skills
- Attention to detail and ability to multitask in a fast-paced environment
- Proactive and eager to learn new skills or tools
- Familiarity with SaaS industry dynamics, B2B sales cycles, and customer personas
- Basic understanding of how go-to-market strategies work in a SaaS context
- Knowledge of product positioning, messaging, and competitive analysis
- Familiarity with digital marketing and lead generation strategies
Preferred Skills:
- Additional coursework in SaaS, digital marketing, or data analytics is a plus
- Pragmatic Marketing or similar product marketing-specific training
ASSUMPTION: While not explicitly stated, a background in B2B marketing and a solid understanding of the SaaS industry are highly desirable for this role.
💰 Compensation & Benefits
Salary Range: $104,000 - $143,000 USD (based on the provided range)
Benefits:
- Comprehensive benefits
- Holistic mind, body, and lifestyle programs
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on the company's pay transparency statement and is typical for a Product Marketing Manager II role in the Boston area.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 2007 (as DiscoverOrg, rebranded as ZoomInfo in 2019)
Company Description:
- ZoomInfo is a go-to-market intelligence platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation
- The company provides solutions to over 35,000 customers worldwide, helping them gain a complete view of their customers and improve sales performance
- ZoomInfo is committed to data privacy and has industry-leading GDPR and CCPA compliance, as well as numerous data security and privacy certifications
Company Specialties:
- GTM platform
- GTM strategy
- Sales intelligence
- Conversation intelligence
- Marketing intelligence
- Sales engagement
- Contact data
- Intent data
- Lead generation
- Improved sales prospecting
- Business information
- Business contacts
- Account-based marketing (ABM)
- Data accuracy
- Database hygiene
- Data orchestration
Company Website: zoominfo.com
ASSUMPTION: ZoomInfo is a well-established company in the software development industry, with a strong focus on data-driven solutions and customer success.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Senior Product Marketing Manager
Work Arrangement: Hybrid (a mix of on-site and remote work)
Growth Opportunities:
- Potential to advance to Senior Product Marketing Manager or similar roles
- Chance to work on high-impact projects and contribute to the company's growth
- Opportunities to learn and develop skills in product marketing, data analysis, and campaign management
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the company.
🌍 Location & Work Environment
Office Type: Hybrid (a mix of on-site and remote work)
Office Location(s): Waltham, MA (headquarters), with additional offices in Vancouver, WA; Grand Rapids, MI; Ra'anana, Israel; Bethesda, MD; Chennai, India; Toronto, Canada; Conshohocken, PA; London, UK; and San Mateo, CA
Geographic Context:
- The Waltham office is located in the Greater Boston area, offering a mix of urban and suburban living options
- The area is known for its strong tech industry, with many companies headquartered in the region
- Waltham is conveniently located near major highways and has easy access to public transportation
Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options available
ASSUMPTION: The Waltham office offers a dynamic work environment with a mix of on-site and remote work, allowing for flexibility and a good work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final interview with the senior leadership team
- Background check and offer extension
Key Assessment Areas:
- Product marketing skills and experience
- Understanding of the SaaS industry and B2B marketing dynamics
- Ability to analyze data and make data-driven decisions
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of the SaaS industry and B2B marketing trends in your application materials
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work effectively in a team environment
- Research ZoomInfo's products, services, and company culture to demonstrate your interest and preparation
ATS Keywords: Product Marketing, B2B SaaS, Go-To-Market Strategy, Market Research, Customer Feedback, Campaign Performance, Sales Enablement, Marketing Collateral, Product Launch, Cross-Functional Teams, Data Analysis, Communication Skills, Collaboration, A/B Testing, Customer Success, Sales & Marketing Alignment
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews to stand out from other candidates.
🛠️ Tools & Technologies
- Salesforce
- HubSpot
- ZoomInfo
- Marketo
- Google Analytics
- Tableau
- PowerPoint
- Google Slides
- Slack
- Trello
- Canva
- Adobe Creative Suite
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used extensively for marketing, sales, and collaboration purposes.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Accountable
- Results-focused
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Data-driven and analytical
- Results-focused and accountable
- Continuously learning and improving
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to make informed decisions?
- Do you enjoy collaborating with cross-functional teams to achieve common goals?
- Are you results-driven and accountable for your work?
- Do you embrace a culture of continuous learning and improvement?
ASSUMPTION: ZoomInfo values employees who are customer-centric, data-driven, innovative, collaborative, accountable, and results-focused, with a strong emphasis on continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams and stakeholders to align on product messaging and marketing strategies
- Keeping up with industry trends and competitive dynamics in the fast-panging SaaS landscape
- Balancing on-site and remote work effectively in a hybrid work environment
- Adapting to changes in product roadmaps, market conditions, or company priorities
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position focuses more on go-to-market strategy and product launches, with less emphasis on day-to-day sales enablement tasks
- In the B2B SaaS industry, this role is typical for mid-sized companies, with a focus on growth and expansion
- Career progression from this role could lead to Senior Product Marketing Manager or similar positions, with potential opportunities in marketing leadership or management consulting
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a strong focus on growth and expansion in the B2B SaaS industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, including market research, competitive analysis, and messaging framework
- Creating and updating sales collateral, such as one-pagers, presentations, and FAQs, to support a product launch or rebranding effort
- Conducting customer research and analyzing feedback to inform product positioning and messaging
- Planning and executing a product marketing campaign, including email campaigns, webinars, and events, to drive customer engagement and adoption
- Tracking and analyzing campaign performance metrics, and optimizing campaigns based on data-driven insights
ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Product Marketing Manager II role, with a focus on driving customer engagement, adoption, and growth.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the product marketing team currently, and how can this role help address them?
- How does this role collaborate with other teams, such as product management, sales, and customer success, to ensure consistent product messaging and marketing execution?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does ZoomInfo support the professional development and growth of its product marketing team members?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the team, while also providing valuable insights into the position's responsibilities and requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work effectively in a team environment
- Research ZoomInfo's products, services, and company culture to demonstrate your interest and preparation
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
