- Job Title: Product Marketing Manager II
- Company: Impact.com
- Location: Cape Town, South Africa
- Job Type: Hybrid (On-site & Remote)
- Category: Marketing
- Date Posted: 2025-04-22
- Experience Level: Mid-Senior Level (2-5 years)
🚀 Job Overview
Key aspects of this role include:
- Representing the Voice of the Customer in product development
- Driving Go-to-Market readiness plans for new products and features
- Shaping product narratives and messaging
- Collaborating with cross-functional teams to ensure product success
- Conducting competitive intelligence research and analysis
ASSUMPTION: This role requires a strong understanding of performance marketing, influencer marketing, customer referral marketing, and commerce content. Familiarity with partnership automation software is a plus.
📋 Key Responsibilities
- Product Messaging & Positioning: Develop and maintain product messaging and positioning that resonates with customers and differentiates impact.com from competitors.
- Go-to-Market Strategy: Collaborate with cross-functional teams to develop and execute Go-to-Market strategies for new products, releases, or features.
- Customer Understanding: Conduct customer interviews and surveys to understand key decision drivers and incorporate feedback into product development and marketing strategies.
- Content Creation: Create and maintain product communications deliverables such as release notes, feature primers, blogs, videos, FAQs, product walk-throughs, user documentation, case studies, and more.
- Competitive Intelligence: Conduct regular competitive analysis and maintain a competitive intelligence repository to inform product development and marketing decisions.
- Team Collaboration: Work closely with sales, marketing, product management, revenue enablement, partnerships, customer success, and onboarding teams to ensure product success.
- Sales & Marketing Enablement: Support the ongoing development and distribution of sales enablement and marketing tools.
ASSUMPTION: This role requires strong project management skills, as well as the ability to balance multiple priorities and deadlines.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
- Experience: 2-5 years of experience in product marketing, with a focus on software products or SaaS platforms.
- Required Skills:
- Excellent communication skills, both written and verbal
- Strong project management skills
- Proven ability to develop and execute Go-to-Market strategies
- Experience with competitive intelligence and analysis
- Proficiency in marketing automation tools and CRM software
- Familiarity with performance marketing, influencer marketing, customer referral marketing, and commerce content
- Preferred Skills:
- Experience with partnership automation software
- Familiarity with the impact.com platform
- Bilingual or multilingual skills
ASSUMPTION: Candidates with experience in the affiliate marketing industry or a relevant certification (e.g., PXA's Affiliate & Partnerships Industry Fundamentals Certification) would be highly desirable.
💰 Compensation & Benefits
- Salary Range: R 600,000 - R 800,000 per annum (Estimated based on market research and company size)
- Benefits:
- Casual work environment, including working from home
- Flexible work hours
- Unlimited PTO policy
- 6-month paternity/maternity leave
- Training & Development opportunities
- Medical Aid and Provident Fund (Group schemes with Discovery & Bonitas for medical aid, and 10X Funds for provident fund)
- Restricted Stock Units (3-year vesting schedule pending Board approval)
- Internet Allowance
- Fitness club fee reimbursements
- Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on market research and company size. The final salary will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development, specifically Partnership Management Software
- Company Size: Medium (1,001-5,000 employees)
- Founded: 2008
- Company Description: Impact.com is transforming the way businesses manage and optimize partnerships with its powerful, purpose-built platform. The company works with global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L'Oreal, Fanatics, and Levi's to drive revenue growth through strategic partnerships.
- Company Specialties: Marketing SaaS Technology, Partner Management Software, Call Tracking, Multi-Source Attribution, Multi-Channel Media Tracking, Media Management, Buyer Journey Insights, Algorithmic Attribution, Ad Fraud Detection, MarTech, Partnerships, Partnership Automation, SaaS, Affiliate Marketing, Mobile Partnerships, Strategic Partnerships, Influencer Marketing, Analytics, and Attribution.
📊 Role Analysis
- Career Level: Mid-Senior Level
- Reporting Structure: This role reports directly to the Senior Director of Product Marketing.
- Work Arrangement: Hybrid (On-site & Remote) - This role requires a mix of on-site and remote work, with a flexible work-from-home policy.
- Growth Opportunities:
- Potential career progression into a Senior Product Marketing Manager role or a leadership position within the marketing department.
- Opportunities to work on high-impact projects and collaborate with cross-functional teams.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space with a casual work environment.
- Office Location(s): Sable Corner, Bridgeway Road, 2nd Floor, Cape Town, Century City 7441, South Africa
- Geographic Context: Cape Town is a vibrant city with a mix of urban and natural environments. It offers a high quality of life, with a competitive job market and a thriving tech industry.
- Work Schedule: Flexible work hours with a focus on results and outcomes.
ASSUMPTION: Cape Town's diverse and dynamic environment provides a unique opportunity for candidates to grow both personally and professionally.
💼 Interview & Application Insights
- Typical Process: Online application review, phone or video screen, in-depth interviews with hiring managers and team members, and a final interview with the Senior Director of Product Marketing.
- Key Assessment Areas: Product marketing skills, competitive intelligence experience, communication skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Showcase your understanding of impact.com's platform and the partnership management industry.
- Prepare examples of your product marketing experience and achievements.
ASSUMPTION: Impact.com values candidates who demonstrate a strong understanding of their platform and a passion for partnership management.
🛠️ Tools & Technologies
- Google Workspace (G Suite)
- Asana or Trello (Project Management)
- Slack (Communication)
- Salesforce (CRM)
- Marketo or HubSpot (Marketing Automation)
- Competitive intelligence tools (e.g., SimilarWeb, SEMrush, or Ahrefs)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Impact.com provides training and support to help employees develop the skills they need to succeed.
👔 Cultural Fit Considerations
- Company Values: Impact.com values innovation, collaboration, customer focus, and continuous learning. They seek candidates who embody these values and are passionate about driving impact through strategic partnerships.
- Work Style: Impact.com fosters a casual, flexible work environment that encourages creativity, innovation, and teamwork. They value employees who are proactive, results-driven, and committed to continuous learning and improvement.
- Self-Assessment Questions:
- How do you embody impact.com's core values in your daily work?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
- How do you approach continuous learning and professional development?
ASSUMPTION: Candidates who align with impact.com's values and work style will thrive in this role and contribute to the company's continued success.
⚠️ Potential Challenges
- Role-Specific Challenges: Balancing multiple priorities and deadlines, as well as managing stakeholders across various teams and departments.
- Company-Specific Challenges: Working in a fast-paced, dynamic environment that requires adaptability and flexibility.
- Location-Specific Challenges: Cape Town's competitive job market may present challenges in attracting and retaining top talent.
ASSUMPTION: Candidates who are proactive, organized, and able to thrive in a dynamic environment will excel in this role.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Marketing Manager: A Product Marketing Manager focuses on driving product success through strategic marketing, while a Marketing Manager oversees the overall marketing strategy and execution for an organization or its products.
- Product Marketing Manager vs. Product Manager: A Product Marketing Manager focuses on the go-to-market strategy and customer messaging, while a Product Manager is responsible for the product roadmap, feature definition, and product development.
- Career Path: This role offers a clear path to progression into a Senior Product Marketing Manager role or a leadership position within the marketing department.
ASSUMPTION: Understanding the differences between these roles and the career path opportunities will help candidates determine if this role is the right fit for their long-term goals.
📝 Sample Projects
- Developing and executing a Go-to-Market strategy for a new product release, including customer interviews, messaging development, and launch planning.
- Conducting a competitive analysis and creating a competitive intelligence repository to inform product development and marketing decisions.
- Creating and maintaining product communications deliverables, such as release notes, feature primers, and user documentation, to drive user education and feature adoption.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other teams, such as sales, marketing, and product management?
- What are the most significant challenges facing the product marketing team, and how can this role help address them?
- What opportunities are there for professional development and growth within the marketing department?
- How does impact.com support work-life balance for its employees?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team dynamics, and the company culture.
📌 Next Steps for Applicants
- To apply for this position:
- Submit your application through this link: [Application URL]
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare examples of your product marketing experience and achievements.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
- ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
