Product Marketing Manager II

📌 Core Information

🔹 Job Title: Product Marketing Manager II

🔹 Company: Razorpay Software Private Limited

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Software Development

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving product growth and innovation
• Developing and executing go-to-market strategies
• Conducting market research and customer insights
• Acting as an internal and external product evangelist
• Collaborating cross-functionally with sales, marketing, and product teams

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams to drive product success.

📋 Key Responsibilities

✅ Product Marketing Strategy: Own the local maxima for your product. Define and execute GTM for new launches and campaigns for driving growth.

✅ Go-to-Market: Devise a go-to-market strategy to achieve overall business targets with cross collaboration with sales, marketing, and product teams. Prepare compelling solution sales plays for multiple buyer personas, solving for differentiated business needs. Drive teams with sales plays and GTM campaigns to achieve organizational goals

✅ Market Landscaping and Research: Talk to customers, conduct market research, work with our product analysts and acquire insights that will deepen our understanding of target market segments and relevant audiences.

✅ Product Evangelist: Act as an evangelist for your product internally and externally. Create brand awareness for your product inline with the Razorpay payments and overall Razorpay brand.

✅ Optimize Across the Funnel: Work closely with Sales, analytics, Product, and Marketing to continuously optimize and track the funnel for your products.

✅ Product Innovation: Be on top of the voice of the customer as well as the happenings in the competitive landscape and the industry as a whole to include the product roadmap.

✅ Enable User-Facing Teams: Enable and train the Sales, Marketing, and Customer Success teams by owning and driving the creation of collaterals, content, and demo. Enable sales and business teams with lead generation, industry fitments as well as through sales kits and various collaterals such as testimonials, case-studies to better the conversion funnel

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and stakeholders simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field. MBA is a plus.

Experience: 4-6 years of relevant experience in Product Marketing, Product Strategy, or Management Consulting. Exposure to Fintech and SAAS technology products is preferred.

Required Skills:

• Proven experience in product marketing or a related field
• Excellent communication and presentation skills
• Ability to interact with executive management and C-Suite executives
• Strong analytical and problem-solving skills
• Familiarity with market research methods and tools

Preferred Skills:

• Experience in the Fintech industry
• Fluency in English and local languages
• Experience with CRM and marketing automation tools

ASSUMPTION: Candidates with experience in a major industry (such as FSI, Ecommerce, B2C Internet First companies, etc.) and a proven track record of driving product growth will be highly competitive.

💰 Compensation & Benefits

Salary Range: INR 18-24 LPA (Based on experience and industry standards for mid-senior level roles in Bangalore)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Generous time-off policies
• Employee stock options

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:30 AM - 6:30 PM IST). Flexible work arrangements may be available.

ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in Bangalore. Actual compensation will be determined based on qualifications and experience.

📌 Applicant Insights 🔍 Company Context

Industry: Razorpay operates in the competitive and rapidly evolving Fintech industry in India, focusing on digital payments, banking, and capital solutions for businesses.

Company Size: Razorpay is a mid-sized company with approximately 3,779 employees, providing ample opportunities for growth and collaboration.

Founded: Razorpay was founded in 2014 by IIT Roorkee alumni Harshil Mathur and Shashank Kumar, with a mission to enable frictionless banking and payments experiences for businesses.

Company Description:

• Razorpay is a full-stack financial services organization committed to helping Indian businesses with comprehensive and innovative payment and business banking solutions.
• The company is building a new-age digital banking hub (Neobank) for businesses, processing billions of dollars in payments for lakhs of businesses across India.
• Razorpay offers a wide range of products, including payment gateway, payment links, payment pages, subscriptions, smart collect, route, Razorpay Capital, RazorpayX, payroll, and Thirdwatch.

Company Specialties:

• Financial products
• Payment processing
• Payout processing
• Banking services
• Neobanking
• Working Capital Loans
• E-commerce Fraud Detection
• Payroll processing

Company Website: razorpay.com

ASSUMPTION: Razorpay's focus on innovation, growth, and customer-centricity makes it an attractive employer for ambitious and driven professionals.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Head of Product Marketing and works closely with cross-functional teams, including product, sales, and marketing.

Work Arrangement: On-site, full-time position with standard office hours and flexible work arrangements available.

Growth Opportunities:

• Potential to lead and mentor junior product marketing team members
• Opportunities to work on high-impact projects and drive significant business growth
• Career progression within the product marketing function or into other leadership roles within the organization

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Razorpay's product portfolio and business success.

🌍 Location & Work Environment

Office Type: Razorpay's Bangalore office is a modern, collaborative workspace with state-of-the-art facilities and amenities.

Office Location(s): 1st Floor, SJR Cyber, 22 Laskar Hosur Road, Adugodi, Bangalore, Karnataka 560030, IN

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and the largest city in the state, with a population of over 10 million.
• The city is known for its vibrant tech industry, with numerous multinational corporations and startups calling it home.
• Bangalore offers a mix of urban and suburban living, with numerous cultural, historical, and recreational attractions.

Work Schedule: Standard office hours (Monday-Friday, 9:30 AM - 6:30 PM IST) with flexible work arrangements available.

ASSUMPTION: Bangalore's thriving tech industry, diverse culture, and high quality of life make it an attractive location for professionals in the Fintech and technology sectors.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• On-site or video interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Product marketing skills and experience
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Razorpay's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a compelling case study or project example demonstrating your product marketing expertise
• Research Razorpay's products, mission, and values to show your enthusiasm and understanding of the company
• Practice common product marketing interview questions and be ready to discuss your approach to various scenarios

ATS Keywords: Product Marketing, Go-to-Market, Market Research, Product Evangelist, Cross-Functional Collaboration, Fintech, SAAS, CRM, Marketing Automation

ASSUMPTION: Razorpay's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the organization.

🛠️ Tools & Technologies

• CRM and marketing automation tools (e.g., Salesforce, Marketo)
• Market research tools (e.g., SurveyMonkey, Google Forms)
• Product management tools (e.g., Asana, JIRA)
• Data analysis and visualization tools (e.g., Excel, Google Analytics)

ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, and candidates should be prepared to discuss their experience with these platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Ownership and accountability
• Continuous learning and improvement
• Collaboration and teamwork
• Integrity and transparency

Work Style:

• Fast-paced and dynamic environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making
• Results-oriented and action-biased
• Strong focus on personal and professional growth

Self-Assessment Questions:

• Do you align with Razorpay's customer-centric approach and commitment to excellence?
• Are you comfortable working in a fast-paced, dynamic environment and collaborating effectively with cross-functional teams?
• Do you have a strong bias towards action and a results-oriented mindset?
• Are you committed to continuous learning and personal growth?

ASSUMPTION: Razorpay's culture values autonomy, innovation, and a strong work ethic, making it an ideal fit for driven and ambitious professionals.

⚠️ Potential Challenges

• Fast-paced work environment may require adaptability and strong time management skills
• Collaborating with multiple teams and stakeholders may require excellent communication and project management skills
• Working in the Fintech industry may involve dealing with complex regulations and compliance requirements
• Bangalore's competitive job market may present challenges in finding suitable housing and navigating traffic

ASSUMPTION: These challenges can be overcome with strong problem-solving skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Product Marketing Manager vs. Product Manager: Product Marketing Managers focus on go-to-market strategy, market research, and customer insights, while Product Managers are responsible for product development, roadmaps, and feature prioritization.
• Fintech vs. Tech Industry: Fintech roles often involve working with complex financial products, regulations, and compliance requirements, while tech industry roles may focus more on software development, engineering, or IT services.
• Mid-Senior level vs. Entry/Mid-Level: Mid-Senior level roles require more experience and offer greater responsibility, growth opportunities, and compensation. Entry/Mid-Level roles may have less autonomy and focus on skill development and onboarding.

ASSUMPTION: Understanding the differences between these roles, industries, and career levels can help candidates identify the best fit for their skills, experience, and long-term goals.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new Razorpay product, resulting in a successful launch and achieving 90% of the targeted customer acquisition goal within the first six months.
• Conducting market research and customer interviews to identify pain points and opportunities in the Razorpay Capital product suite, leading to the development of new features and improved customer satisfaction scores.
• Creating and delivering a product training session for the Razorpay sales team, focusing on the unique value propositions and use cases of the RazorpayX product, which resulted in a 25% increase in sales team confidence and a 15% improvement in customer acquisition rates.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and impact that a Product Marketing Manager II may have at Razorpay.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the Razorpay product portfolio in the next 12-24 months, and how can this role contribute to addressing them?
• How does Razorpay support the professional development and growth of its product marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Razorpay measure the success of its product marketing efforts, and what key performance indicators (KPIs) will this role be responsible for tracking?
• What opportunities exist for collaboration and knowledge-sharing with other Razorpay teams, such as product, sales, and marketing?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to driving Razorpay's product success.

📝 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a compelling case study or project example demonstrating your product marketing expertise
• Research Razorpay's products, mission, and values to show your enthusiasm and understanding of the company
• Practice common product marketing interview questions and be ready to discuss your approach to various scenarios
• Follow up with the Razorpay HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.