Product Marketing Manager III, Health & Benefits

📌 Core Information

🔹 Job Title: Product Marketing Manager III, Health & Benefits

🔹 Company: WEX

🔹 Location: Remote, with a requirement to reside within 30 miles of one of the following locations: Portland, ME; Boston, MA; Chicago, IL; Washington, DC; Dallas, TX; or San Jose, CA.

🔹 Job Type: Full-Time

🔹 Category: Health & Benefits, Product Marketing

🔹 Date Posted: 2025-04-24

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for platform and reporting solutions in the Health & Benefits sector.
• Translating complex regulatory and product information into clear, customer-focused narratives.
• Collaborating cross-functionally to launch and drive adoption of new products and features.
• Conducting market research and competitive analysis to inform positioning and product-market fit.
• Building and maintaining strong relationships with customers, sales teams, and other stakeholders.

ASSUMPTION: This role requires a strong understanding of the benefits industry, regulatory compliance, and platform technologies. The ideal candidate will have experience in B2B or B2B2C product marketing and a proven track record of driving customer engagement and adoption.

📋 Key Responsibilities

✅ Own the go-to-market strategy for platform and reporting solutions, including:

• ACA and Data Quality: Translate evolving IRS and client needs into value-based messaging that empowers adoption.
• ThoughtSpot (Reporting): Define the story and enable sales on self-service analytics and real-time reporting.
• Medicare Advantage integrations: Build cross-platform narratives around retail/grocery integrations and HSA/FSA/OTC synergies.
• Communications Builder: Launch and drive adoption of tools that simplify personalized benefits messaging.
• UnifyHR: Develop competitive positioning for dependent verification and eligibility workflows.
• Data Platform: Support WEX’s broader platform narrative around scalability, security, and data consistency.

ASSUMPTION: This role requires a strong understanding of the benefits industry, regulatory compliance, and platform technologies. The ideal candidate will have experience in B2B or B2B2C product marketing and a proven track record of driving customer engagement and adoption.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. Master's degree preferred.

Experience: 5-7 years in B2B or B2B2C product marketing with experience in platform technologies, data or reporting tools, or compliance-heavy verticals (benefits industry preferred).

Required Skills:

• Proven experience translating product capabilities and regulatory detail into clear, differentiated GTM positioning.
• Experience launching and growing the adoption of data-centric or communications platforms.
• Strong sales enablement instincts and experience supporting field teams through regulated and complex selling environments.
• Ability to synthesize customer insights, regulatory guidance, and market dynamics into a compelling marketing strategy.
• Strong project management skills with a proactive mindset and attention to detail.
• Comfort working across product, sales, compliance, and customer success teams to move initiatives forward.
• Excellent written and verbal communication skills; strong visual storytelling is a plus.
• Familiarity with Google Suite, CRM tools, and AI-driven marketing tools preferred.

Preferred Skills:

• Experience with ThoughtSpot or similar reporting tools.
• Familiarity with the benefits industry and regulatory compliance.
• Proficiency in Spanish or other languages relevant to the benefits industry.

ASSUMPTION: Given the complexity of the role and the industry, candidates with a strong background in product marketing and a solid understanding of the benefits industry are most likely to succeed.

💰 Compensation & Benefits

Salary Range: $94,000.00 - $125,000.00 per year. This range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role.

Benefits:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Retirement Savings Plan
• Paid Time Off
• Health Savings Account
• Flexible Spending Accounts
• Life Insurance
• Disability Insurance
• Tuition Reimbursement

Working Hours: Full-time, typically 40 hours per week. However, hours may vary based on project demands and business needs.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager III role in the benefits industry. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: WEX operates in the Software Development industry, focusing on fleet payments, healthcare payments, travel payments, virtual payments, corporate payment solutions, financial technology, benefits, mobility, and pay and get paid services.

Company Size: WEX is a mid-sized company with 5,001-10,000 employees globally. This size allows for a structured yet agile work environment, providing opportunities for career growth and collaboration.

Founded: WEX was founded in 1983 and has since grown into a global leader in its industry, with a strong focus on innovation and customer satisfaction.

Company Description:

• WEX is a global commerce platform that simplifies the business of running a business.
• The company offers seamlessly embedded, personalized solutions for its customers around the world.
• WEX aims to make it easy for companies to overcome complexity and reach their full potential by providing specialized expertise in simplifying benefits, reimagining mobility, and paying and getting paid.

Company Specialties:

• Fleet payments
• Heathcare payments
• Travel payments
• Virtual payments
• Corporate payment solutions
• Financial technology
• Benefits
• Mobility
• and Pay and Get Paid

Company Website: http://www.wexinc.com

ASSUMPTION: WEX's focus on simplifying complex processes and providing innovative solutions makes it an attractive employer for candidates seeking to make an impact in the financial technology industry.

📊 Role Analysis

Career Level: This role is at the Manager level, with the expectation of strategic decision-making, team leadership, and cross-functional collaboration.

Reporting Structure: The Product Marketing Manager III reports directly to the Senior Director of Product Marketing, Health & Benefits.

Work Arrangement: This role is remote-friendly, with a requirement to reside within 30 miles of one of the specified locations for in-person meetings and collaboration as needed.

Growth Opportunities:

• WEX offers opportunities for career growth and professional development, including internal promotions and new role creation based on business needs.
• The company encourages employees to take on new challenges and expand their skillsets.
• WEX provides tuition reimbursement to support employees' educational pursuits.

ASSUMPTION: Given WEX's focus on growth and innovation, candidates in this role can expect opportunities for career advancement and skill development.

🌍 Location & Work Environment

Office Type: WEX has multiple office locations, with this role requiring proximity to one of the specified locations for in-person collaboration.

Office Location(s): Portland, ME; Boston, MA; Chicago, IL; Washington, DC; Dallas, TX; or San Jose, CA.

Geographic Context:

• These locations offer a mix of urban and suburban environments, with access to cultural attractions, outdoor recreation, and diverse communities.
• Each location has its own unique character and benefits, allowing employees to choose the best fit for their personal and professional needs.
• The remote-friendly nature of the role provides flexibility for employees to work from home or a co-working space as needed.

Work Schedule: Full-time, typically 40 hours per week. However, hours may vary based on project demands and business needs. The remote-friendly nature of the role allows for some flexibility in work hours.

ASSUMPTION: WEX's multiple office locations and remote-friendly work arrangement provide candidates with the opportunity to find the best fit for their personal and professional needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and technical interview with the hiring manager and other stakeholders
• Final interview with the Senior Director of Product Marketing, Health & Benefits
• Background check and offer extension

Key Assessment Areas:

• Product marketing experience and expertise
• Industry knowledge and regulatory compliance understanding
• Customer-centric mindset and problem-solving skills
• Cross-functional collaboration and communication skills
• Project management and organizational skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and industry knowledge.
• Be prepared to discuss your experience with go-to-market strategies, customer insights, and regulatory compliance in the benefits industry.
• Demonstrate your ability to work collaboratively and manage multiple projects simultaneously.
• Showcase your strong communication skills and ability to translate complex information into clear, customer-focused narratives.

ATS Keywords: Product Marketing, GTM Strategy, Benefits Industry, Regulatory Compliance, Platform Technologies, Customer Engagement, Sales Enablement, Market Research, Competitive Analysis, Cross-Functional Collaboration

ASSUMPTION: WEX's interview process is designed to assess candidates' technical skills, industry knowledge, and cultural fit. Successful candidates will demonstrate a strong understanding of the benefits industry and a proven track record in product marketing.

🛠️ Tools & Technologies

• Google Suite (Gmail, Google Docs, Google Sheets, etc.)
• CRM tools (e.g., Salesforce, HubSpot)
• AI-driven marketing tools (e.g., Marketo, Pardot)
• Reporting tools (e.g., ThoughtSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: WEX provides its employees with access to industry-standard tools and technologies to support their work and enable collaboration.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Cross-functional and collaborative
• Results-oriented and accountable
• Customer-focused and empathetic

Self-Assessment Questions:

• Do you have a proven track record of driving customer engagement and adoption in the benefits industry?
• Are you comfortable working in a regulated and complex selling environment?
• Do you thrive in a collaborative, cross-functional work environment?
• Are you able to translate complex regulatory and product information into clear, customer-focused narratives?
• Do you have strong project management skills and the ability to manage multiple projects simultaneously?

ASSUMPTION: WEX's culture values innovation, collaboration, and a customer-centric mindset. Candidates who align with these values and demonstrate a strong understanding of the benefits industry are most likely to succeed in this role.

⚠️ Potential Challenges

• The benefits industry is complex and regulated, requiring a strong understanding of regulatory compliance and industry trends.
• The role involves managing multiple projects simultaneously, requiring strong organizational and time management skills.
• The remote-friendly nature of the role may require occasional travel for in-person meetings and collaboration.
• The role may require working with sensitive customer data, requiring a strong commitment to data privacy and security.

ASSUMPTION: These challenges are inherent to the role and the benefits industry. Candidates who are comfortable working in a complex, regulated environment and have strong organizational skills are best suited for this role.

📈 Similar Roles Comparison

• This role is similar to other Product Marketing Manager roles in the benefits industry, but with a focus on platform and reporting solutions.
• The benefits industry is unique in its regulatory complexity and customer-centric focus, requiring a strong understanding of regulatory compliance and customer engagement strategies.
• This role offers opportunities for career growth and professional development, similar to other mid-level marketing roles in the financial technology industry.

ASSUMPTION: While this role shares similarities with other product marketing roles, its focus on the benefits industry and platform technologies makes it unique. Candidates with experience in the benefits industry and a strong understanding of regulatory compliance are most likely to succeed in this role.

📝 Sample Projects

• Developing a go-to-market strategy for a new reporting tool that simplifies benefits enrollment and administration for employers and employees.
• Launching a cross-platform narrative around retail/grocery integrations and HSA/FSA/OTC synergies to drive customer engagement and adoption.
• Conducting market research and competitive analysis to inform positioning and product-market fit for a new data quality and ACA compliance solution.

ASSUMPTION: These sample projects illustrate the complexity and strategic nature of the role, requiring a strong understanding of the benefits industry, regulatory compliance, and platform technologies.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader product marketing strategy for WEX's Health & Benefits business?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does WEX support the professional development and career growth of its product marketing team members?
• What are the key challenges facing the benefits industry, and how does this role address them?
• How does WEX foster a culture of collaboration and innovation, and how does this role contribute to that culture?

ASSUMPTION: These questions are designed to assess the role's fit with the candidate's career goals, the company's culture, and the benefits industry's challenges and opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and industry knowledge in the benefits industry.
• Prepare for your interviews by researching WEX's products, services, and industry trends, as well as your own skills, experiences, and career goals.
• If selected for an in-depth interview, be prepared to discuss your experience with go-to-market strategies, customer insights, and regulatory compliance in the benefits industry.
• Follow up with the hiring manager within one week of your final interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.