N

Product Marketing Manager - Index Products

Nasdaq
Full-time
On-site
Philadelphia, Pennsylvania, United States
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Manager - Index Products

πŸ”Ή Company: Nasdaq

πŸ”Ή Location: New York, New York, United States

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Financial Services

πŸ”Ή Date Posted: July 14, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid (New York, New York, United States)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing marketing strategies for index solutions
  • Conducting market research and competitive analysis
  • Collaborating with cross-functional teams, including sales and product management
  • Creating compelling product positioning and messaging
  • Monitoring and analyzing campaign performance

ASSUMPTION: This role requires a strategic thinker with a background in the index, ETF, or securities exchange industry to succeed.

πŸ“‹ Key Responsibilities

βœ… Conduct market research to identify trends, competitive landscape, and client needs

βœ… Develop and execute comprehensive marketing strategies for index products

βœ… Create compelling product positioning and messaging that resonates with target audiences

βœ… Partner closely with Product Management and Sales teams to understand products and target audiences

βœ… Collaborate on content development for marketing collateral, including brochures, digital experiences, whitepapers, and presentations

βœ… Participate in conversations with key clients to understand their needs and ensure products meet expectations

βœ… Develop and maintain strong relationships with coworkers and leadership, providing insights and updates on index products

βœ… Work with co-marketers to design and implement marketing campaigns that drive product awareness and adoption

βœ… Monitor and analyze campaign performance, making data-driven adjustments to optimize results

βœ… Partner with growth marketers to identify and capitalize on growth opportunities

βœ… Lead cross-functional teams in the development and execution of go-to-market plans for new product launches

βœ… Track and report on key performance metrics, providing regular updates to senior management

βœ… Use data and analytics to measure the effectiveness of marketing initiatives and inform future strategies

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication and analytical skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Finance, or a related field

Experience: 6-10 years of experience in product marketing within financial services. Experience with an index provider or securities exchange is a plus.

Required Skills:

  • Excellent communication and presentation skills
  • Strong analytical and strategic thinking abilities
  • Ability to work collaboratively in a cross-functional team environment
  • Proficiency in marketing automation tools and CRM systems

Preferred Skills:

  • Experience with an index provider or securities exchange

ASSUMPTION: Candidates with relevant industry experience and strong analytical skills will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: $101,200 - $168,600 per year. This range is based on market data and considers the role's experience level, location, and the company's size. The exact compensation may vary based on several job-related factors unique to each candidate.

Benefits:

  • 401(k) Program with 6% Employer Match
  • Employee Stock Purchase Program with 15% Discount
  • Student Loan Repayment Program up to $10k
  • Company Paid Life and Disability Plans
  • Generous Paid Time Off
  • Comprehensive Medical, Dental and Vision Coverage
  • Health Spending Account with Employer Contribution
  • Paid Flex Days to Support Mental Wellbeing
  • Gym Membership Discounts
  • Hybrid Home/Office Schedule
  • Paid Parental Leave
  • Fertility Benefits
  • Paid Bereavement Leave
  • Company Gift Matching Program
  • Employee Resource Groups
  • Paid Volunteer Days
  • Education Assistance Program
  • Robust Job Skills Training
  • Professional Development Opportunities

Working Hours: Full-time, typically 40 hours per week. This role may require occasional overtime or flexible hours to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate and may vary based on individual candidate factors. The benefits listed are subject to change and may vary based on the candidate's location and employment status.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Nasdaq is a leading global provider of trading, clearing, exchange technology, listing, information, and public company services. They power more than 250 marketplaces and 13,000 companies in 50 countries.

Company Size: Nasdaq has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: Nasdaq was founded in 1971 and has since grown into a global financial technology and services company.

Company Description:

  • Nasdaq is committed to advancing economic progress for all by powering stronger economies, creating more equitable opportunities, and contributing to a more sustainable world.
  • The company offers a range of services, including trading, clearing, exchange technology, listing, information, and public company services.
  • Nasdaq is known for its innovative technology and data solutions, which enable clients to optimize their performance and make more informed decisions.

Company Specialties:

  • Trading and Clearing
  • Exchange Technology
  • Listing Services
  • Information Services
  • Public Company Services

Company Website: Nasdaq.com

ASSUMPTION: Nasdaq's size and global presence offer applicants a dynamic work environment with opportunities for international exposure and career growth.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level management stage, offering opportunities for growth and leadership development.

Reporting Structure: The Product Marketing Manager reports directly to the Head of Product Marketing and works closely with cross-functional teams, including sales, product management, and growth marketing.

Work Arrangement: This role follows a hybrid work arrangement, with a mix of remote and on-site work at the New York, New York, United States office.

Growth Opportunities:

  • Progression to senior-level roles within the marketing department or other functions within the organization
  • Expanding skills and expertise in financial services marketing and product management
  • Gaining experience working with a global financial technology company

ASSUMPTION: This role provides a strong foundation for career growth within the financial services industry, with opportunities to develop leadership and management skills.

🌍 Location & Work Environment

Office Type: Nasdaq's New York office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 1 Liberty Plaza, New York, NY 10006, US

Geographic Context:

  • New York City is a major global financial hub, offering ample networking opportunities and access to industry events
  • The office is located in the Financial District, providing easy access to public transportation and nearby amenities
  • The city's vibrant culture and diverse neighborhoods offer a wide range of recreational and cultural activities

Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with a mix of remote and on-site work. The core hours are typically 9:00 AM to 5:00 PM EST.

ASSUMPTION: The hybrid work arrangement and central office location provide a balance between work-life integration and access to the vibrant New York City environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application review
  • Phone or video screen with the hiring manager
  • In-depth behavioral and skills-based interviews with cross-functional team members
  • Final interview with the Head of Product Marketing

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Communication and presentation abilities
  • Analytical and data-driven decision-making skills
  • Collaboration and teamwork capabilities
  • Industry knowledge and understanding of financial services products

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of the index, ETF, or securities exchange industry in your application materials
  • Prepare examples of your marketing strategies, campaign performance analysis, and product positioning to discuss during interviews

ATS Keywords: Product Marketing, Index Products, Financial Services, Marketing Strategy, Market Research, Campaign Performance, Cross-Functional Teams, Sales Collaboration, Growth Marketing

ASSUMPTION: Nasdaq's interview process is designed to assess candidates' strategic thinking, communication, and collaboration skills, as well as their industry knowledge and cultural fit.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., Marketo, Pardot)
  • CRM systems (e.g., Salesforce, HubSpot)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)
  • Project management tools (e.g., Asana, Jira)

ASSUMPTION: Proficiency in marketing automation tools and CRM systems is essential for success in this role. Familiarity with data analysis and project management tools is also beneficial.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Collaborative
  • Innovative
  • Client-focused
  • Integrity
  • Accountability

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and responsive to change
  • Results-focused and goal-oriented

Self-Assessment Questions:

  • Do I thrive in a collaborative, team-oriented environment?
  • Am I comfortable working with data and using it to inform decision-making?
  • Can I adapt to change and respond to new challenges effectively?
  • Do I have a strong results focus and a track record of achieving goals?

ASSUMPTION: Nasdaq values candidates who are collaborative, innovative, and client-focused, with a strong work ethic and commitment to integrity and accountability.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working with cross-functional teams and stakeholders with varying priorities and perspectives
  • Keeping up with industry trends and market changes in a fast-paced environment
  • Adapting to a hybrid work arrangement and balancing remote and on-site work

ASSUMPTION: This role may present challenges related to project management, cross-functional collaboration, and adaptability to a hybrid work environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to related roles in the industry, this position offers a unique blend of marketing and product management responsibilities
  • Working for a global financial technology company provides exposure to international markets and opportunities for career growth
  • This role may have a more significant focus on data analysis and strategic thinking compared to traditional marketing roles

ASSUMPTION: This role offers a unique blend of marketing and product management responsibilities, with a strong focus on data-driven decision-making and strategic thinking.

πŸ“ Sample Projects

  • Developing a comprehensive marketing strategy for a new index product launch, including market research, competitive analysis, and positioning
  • Analyzing campaign performance data to optimize marketing efforts and maximize ROI
  • Creating compelling product messaging and content for marketing collateral, digital experiences, and client presentations

ASSUMPTION: These sample projects illustrate the strategic thinking, data analysis, and communication skills required for success in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the typical marketing campaign lifecycle for index products at Nasdaq?
  • How does the Product Marketing team collaborate with the Sales team to ensure our products meet client needs?
  • What are the most important qualities for success in this role, according to the hiring manager?
  • How does Nasdaq support the professional development and growth of its employees?
  • What is the company culture like, and how does it foster collaboration and innovation?

ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, the company culture, and opportunities for professional growth.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Nasdaq careers portal
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your marketing strategies, campaign performance analysis, and product positioning to discuss during interviews
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.