Product Marketing Manager, India

📌 Core Information

🔹 Job Title: Product Marketing Manager, India

🔹 Company: Meta

🔹 Location: Bangalore, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving adoption and growth of advertising solutions across Meta platforms
• Acting as the product go-to-market expert and managing executive level relationships
• Influencing and executing local go-to-market strategies
• Partnering with cross-functional stakeholders to conduct tests and validate proof points
• Representing the voice of the market to global product teams

ASSUMPTION: This role requires a strong understanding of the advertising market and Meta’s advertising products, as well as excellent communication and interpersonal skills.

📋 Key Responsibilities

✅ Drive adoption and growth of advertising solutions for customers across Facebook, Instagram, WhatsApp, and future applications and services

✅ Act as the product go-to-market expert across priority ad products and own product growth and adoption for large advertisers in India

✅ Strategically drive business performance and product adoption goals by managing executive level relationships and independently navigating various internal and external stakeholders

✅ Plan and execute local go-to-market strategies, including delivering product trainings, client segmentation lists, product positioning, and narratives through the lens of advertisers to drive business outcomes

✅ Partner with cross-functional stakeholders to conduct tests, validate proof points for priority products, and scale learnings

✅ Act as the voice of the market to global product teams and influence product strategy and roadmapping by partnering with cross-functional teams to size local opportunities and synthesize market feedback with data-backed insights

ASSUMPTION: The successful candidate will have experience working in a fast-paced, entrepreneurial, and fluid environment, with the ability to adapt, spot issues early, and escalate when necessary.

🎯 Required Qualifications

Education: BA/BS degree or equivalent

Experience: 6+ years of professional experience in product marketing and digital advertising or relevant experience

Required Skills:

• Proven track record in setting priorities, problem-solving, and independent execution
• Track record of influencing behavior at various levels in the organization, including cross-functional leaders and C-level executives
• Communication and interpersonal skills
• A commercial and data-driven mindset with experience conducting market research and analysis, building business cases to influence product management decisions

Preferred Skills:

• Experience working in the advertising industry
• Fluency in local languages (e.g., Hindi, Tamil, Telugu)

ASSUMPTION: Fluency in English is required for this role, as it is the primary language used within Meta.

💰 Compensation & Benefits

Salary Range: INR 1,500,000 - 2,500,000 per annum (Estimated based on industry standards for a Product Marketing Manager with 6+ years of experience in the digital advertising industry)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and company holidays
• Maternity and paternity leave
• Employee stock purchase plan
• Professional development opportunities

Working Hours: Full-time position with standard working hours (Monday - Friday, 9:00 AM - 6:00 PM IST, with flexibility for occasional remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology industry, with a focus on social media, messaging, and virtual reality. The company is known for its innovative and fast-paced work environment.

Company Size: Meta is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and collaboration with diverse teams.

Founded: Meta was founded in 2004 as Facebook and has since grown to include several popular applications and services, such as Instagram, WhatsApp, and Oculus.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible
• The company's technologies help people connect, find communities, and grow businesses
• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: https://www.metacareers.com/

ASSUMPTION: Meta's large size and diverse product offerings provide ample opportunities for career growth and learning.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Product Marketing Manager will report directly to the Head of Product Marketing for India and work closely with cross-functional teams, including product, sales, and marketing.

Work Arrangement: This is an on-site position based in Bangalore, India, with occasional flexibility for remote work.

Growth Opportunities:

• Potential to grow into a leadership role within the product marketing team
• Opportunities to work on high-impact projects and influence global product strategy
• Access to professional development resources and training programs

ASSUMPTION: Given Meta's large size and diverse product offerings, there are ample opportunities for career growth and learning within the organization.

🌍 Location & Work Environment

Office Type: Meta's Bangalore office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 12721 W Jefferson Blvd, Los Angeles, CA 90066, US

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry
• The city offers a mix of traditional Indian culture and modern urban lifestyle
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: The standard work schedule is Monday - Friday, 9:00 AM - 6:00 PM IST, with flexibility for occasional remote work.

ASSUMPTION: Bangalore's vibrant tech industry and diverse cultural scene make it an attractive location for professionals in the technology sector.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with a recruiter
• Behavioral and technical interviews with hiring managers and cross-functional team members
• Final round with the Head of Product Marketing for India

Key Assessment Areas:

• Problem-solving and analytical skills
• Communication and interpersonal skills
• Strategic thinking and planning
• Understanding of the advertising market and Meta's advertising products

Application Tips:

• Highlight relevant experience in product marketing and digital advertising
• Demonstrate a strong understanding of the advertising market and Meta's advertising products
• Showcase your ability to work independently and manage executive level relationships
• Prepare examples of local go-to-market strategies you've executed in the past

ATS Keywords: Product Marketing, Digital Advertising, Strategic Planning, Tactical Execution, Client Service, Stakeholder Influence, Market Research, Data Analysis, Cross-Functional Collaboration, Business Performance, Product Adoption, Communication Skills, Problem Solving, Entrepreneurial Mindset, Product Positioning, Training Delivery

ASSUMPTION: Meta's application process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving, communication, and strategic thinking.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
• Project management tools (e.g., Asana, Trello, JIRA)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The successful candidate will be comfortable using a variety of tools and technologies to support their work.

👔 Cultural Fit Considerations

Company Values:

• Give people the power to build community and bring the world closer together
• Focus on impact
• Be bold
• Be open
• Build strong teams
• Honor the people who build Meta

Work Style:

• Collaborative and cross-functional teamwork
• Data-driven decision making
• Agile and iterative approach to problem-solving
• Focus on results and impact

Self-Assessment Questions:

• How do you embody Meta's values in your daily work?
• Describe a time when you had to influence a cross-functional team to achieve a common goal. What was the outcome?
• How do you stay organized and manage your time when working on multiple projects simultaneously?

ASSUMPTION: Meta's company culture is characterized by its focus on impact, collaboration, and innovation. Candidates should be able to demonstrate a strong fit with these values and work styles.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with frequent changes and priorities
• Managing executive level relationships and influencing stakeholders across various teams and regions
• Balancing strategic thinking and tactical execution in support of channel marketing efforts
• Adapting to a large, distributed team and cross-functional work environment

ASSUMPTION: The successful candidate will have experience working in a fast-paced, entrepreneurial, and fluid environment, with the ability to adapt, spot issues early, and escalate when necessary.

📈 Similar Roles Comparison

• This role is similar to a Product Marketing Manager position in other tech companies, but may have a greater focus on driving adoption and growth of advertising solutions across multiple platforms
• Compared to other marketing roles, this position requires a strong understanding of the advertising market and Meta's advertising products
• Career progression may include moving into a leadership role within the product marketing team or transitioning into a related field, such as product management or sales

ASSUMPTION: While this role shares similarities with other Product Marketing Manager positions, the focus on driving adoption and growth of advertising solutions across multiple platforms sets it apart.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new advertising product launch in India
• Conducting market research to identify opportunities for improving advertiser satisfaction and product adoption
• Partnering with cross-functional teams to test and validate proof points for priority products and scale learnings

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the successful candidate might work on in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall product marketing strategy for India?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Meta support the professional development and growth of its product marketing team members?
• What is the typical career path for someone in this role, and what opportunities exist for growth within the organization?
• How does Meta foster a culture of collaboration and cross-functional teamwork?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest in and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in product marketing and digital advertising
• Prepare examples of local go-to-market strategies you've executed in the past and be ready to discuss them during the interview
• Follow up with the recruiter after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.