📌 Core Information
🔹 Job Title: Product Marketing Manager (India - Remote)
🔹 Company: PriceLabs
🔹 Location: India (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Mid-Senior Level (2-5 years)
🔹 Remote Status: Remote (India)
🚀 Job Overview
Key aspects of this role include:
- Driving product marketing strategy for a specific user segment
- Conducting market insights and competitive analysis
- Defining positioning, messaging, and go-to-market execution
- Collaborating with cross-functional teams to ensure approach is data-driven, compelling, and effective
- Empowering other teams with insights and tools to enhance their impact
ASSUMPTION: This role requires a strategic mindset and the ability to work independently, as the ideal candidate will own a specific user segment and drive its marketing strategy.
📋 Key Responsibilities
✅ Market Insights & Competitive Analysis: Identify trends, competitive shifts, and customer pain points to inform strategy
✅ Analyze Data & User Behavior: Leverage AI tools and apply strategic judgment to extract meaningful insights
✅ Define What’s Needed: Ensure messaging, strategy, and execution align with customer needs and business goals
✅ Positioning & Storytelling: Develop clear, differentiated messaging that resonates with your user segment
✅ Go-to-Market (GTM) Strategy: Lead GTM plans for new features and pricing plans, ensuring adoption and long-term success
✅ Empower Other Teams: Provide Sales, Product, and Marketing with insights and tools to enhance their impact
✅ Enablement & Process Optimization: Equip teams with frameworks and playbooks that improve execution
✅ Challenge the Status Quo: Identify opportunities, test new approaches, and refine how we work
ASSUMPTION: This role involves both strategic planning and hands-on execution, requiring a balance of long-term vision and short-term delivery.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of experience in product marketing, product management, or digital marketing
Required Skills:
- Strategic thinking and planning
- Data analysis and interpretation
- Storytelling and communication
- Cross-functional collaboration
- Initiative and proactivity
- Persuasiveness and confidence
Preferred Skills:
- Experience with AI tools
- Familiarity with the short-term rental or hospitality industry
- Proficiency in additional languages
ASSUMPTION: While industry-specific experience is not required, a strong understanding of the short-term rental or hospitality industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: INR 15-25 lakhs per annum (Estimated based on industry standards for mid-level product marketing roles in India)
Benefits:
- Health insurance and wellness benefits
- Retirement savings plans
- Employee stock options
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and a remote work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 201-500 employees (Mid-sized)
Founded: 2014
Company Description:
- PriceLabs is a revenue management solution for the short-term rental and hospitality industry
- Founded in 2014 and headquartered in Chicago, IL, with a global team of over 250 remote employees
- Prices over 500,000 listings daily across 150+ countries and offers world-class tools like Base Price Help and Minimum Stay Recommendation Engine
Company Specialties:
- Dynamic pricing
- Revenue management
- Short-term rental and vacation rental management
- Airbnb, Vrbo, and other channel integrations
- Property management systems integrations
Company Website: pricelabs.co
ASSUMPTION: PriceLabs is a well-established company in the short-term rental and hospitality industry, with a strong focus on data-driven decision-making and continuous innovation.
📊 Role Analysis
Career Level: Mid-Senior Level (2-5 years of experience)
Reporting Structure: Reports directly to the Head of Product Marketing
Work Arrangement: Remote (India), with flexible hours and a focus on results and delivery
Growth Opportunities:
- Potential career progression into senior product marketing roles or management positions
- Opportunities to work on high-impact projects and drive significant business growth
- Chance to learn from and collaborate with experienced professionals in the field
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote (India)
Office Location(s): N/A (Remote work)
Geographic Context:
- India has a large and growing short-term rental market, with significant opportunities for expansion and innovation
- The remote work arrangement allows for flexibility and work-life balance
- PriceLabs has a global team of over 250 remote employees, fostering a diverse and inclusive work environment
Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on results and delivery
ASSUMPTION: The remote work arrangement and flexible hours allow for a better work-life balance and the ability to work from anywhere in India.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study
- Final round interview with the hiring manager and/or team members
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Communication and storytelling skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your strategic thinking, data analysis, and communication skills
- Prepare examples of your past work that demonstrate your ability to drive product marketing strategy and execution
- Research PriceLabs and the short-term rental industry to show your enthusiasm and understanding of the role
ATS Keywords: Product Marketing, Strategic Planning, Data Analysis, Storytelling, Go-to-Market Strategy, Cross-Functional Collaboration, AI Tools, Short-Term Rental, Hospitality Industry
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- AI tools for data analysis and insights
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision-making
- Continuous learning and improvement
- Customer-centric approach
- Collaboration and teamwork
- Innovation and adaptability
Work Style:
- Results-driven and focused on delivery
- Flexible and adaptable to changing priorities and market conditions
- Collaborative and open to feedback
- Proactive and self-motivated
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment where priorities may change quickly?
- Are you comfortable working remotely and managing your time effectively?
- Do you have strong communication skills and the ability to influence cross-functional teams?
ASSUMPTION: PriceLabs values candidates who are results-driven, adaptable, and able to work effectively in a remote, collaborative environment.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Working remotely and maintaining productivity without direct supervision
- Navigating a global, distributed team with varying time zones and cultural backgrounds
- Keeping up with industry trends and market changes in the short-term rental and hospitality industry
ASSUMPTION: These challenges can be overcome with strong time management skills, self-motivation, and a results-driven mindset.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position offers a unique focus on the short-term rental and hospitality industry, with a strong emphasis on data-driven decision-making and innovation
- In terms of career progression, this role offers significant growth potential, with opportunities to work on high-impact projects and drive business growth
- Compared to other mid-level product marketing roles, this position may require more strategic thinking and less focus on day-to-day content creation and execution
ASSUMPTION: This role offers a unique blend of strategic thinking, data analysis, and cross-functional collaboration, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Conducting a comprehensive market analysis and competitive landscape assessment for a new user segment
- Developing a go-to-market strategy and execution plan for a new pricing feature, including positioning, messaging, and channel selection
- Collaborating with cross-functional teams to optimize the customer journey and improve customer engagement and satisfaction
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the product marketing role at PriceLabs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does PriceLabs support the professional development and growth of its employees?
- What are the most significant challenges facing the short-term rental and hospitality industry, and how can this role contribute to addressing them?
- How does PriceLabs measure the success and impact of its product marketing efforts?
- What is the company's long-term vision for growth and expansion, and how does this role fit into that strategy?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and shows that you have thought critically about the position and its fit with your career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the PriceLabs job portal
- Tailor your resume and cover letter to highlight your strategic thinking, data analysis, and communication skills
- Prepare examples of your past work that demonstrate your ability to drive product marketing strategy and execution
- Research PriceLabs and the short-term rental industry to show your enthusiasm and understanding of the role
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
