📌 Core Information
🔹 Job Title: Product Marketing Manager - Industrial Refrigeration
🔹 Company: Danfoss
🔹 Location: Petaling Jaya, Selangor, Malaysia & Bangkok, Krung Thep Maha Nakhon, Thailand
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing strategies for Industrial Refrigeration within the China & Asia Pacific market
- Collaborating with sales, product management, and other teams to drive revenue growth and brand awareness
- Requiring a good understanding of the industrial refrigeration market players, competitive landscape, and Danfoss' product portfolio
- Involving market share mapping, facilitating regional adoption of insights, and assisting in product launches
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a cross-functional team.
📋 Key Responsibilities
✅ Develop and execute comprehensive marketing strategies for Industrial Refrigeration within the China & Asia Pacific market
✅ Market share mapping and monitoring, develop market model, explore growth opportunities
✅ Facilitate regional adoption of insights and support materials to sales to facilitate customer dialogues
✅ Initiate and drive customer meetings to capture market trends, customer perceptions & feedback in owned regions
✅ Provide regular updates on and analysis of key market factors and trends impacting the IRF business for regions owned
✅ Develop market forecasts and scenarios to be used for business planning
✅ Provide regular, quarterly IRF updates on competition, customers and market trends for regions owned for IRF MI newsletter for region owned
✅ Assist in market launch and post launch sales acceleration for new products / solutions
✅ Input to NPD and NPD support with regional data and insights
ASSUMPTION: This role involves a mix of strategic planning, market research, customer engagement, and project management.
🎯 Required Qualifications
Education: Bachelor’s degree in engineering, preferably mechanical or refrigeration or a related field
Experience: Min. 5 years of experience in B2B marketing, in a strategic or market intelligence role
Required Skills:
- Strong understanding of marketing principles and best practices
- Excellent communication, presentation, and interpersonal skills
- Proficiency in Microsoft Office Suite, esp. Excel and Power Point
- Strong technical knowledge of industrial refrigeration systems and their applications
- Fluency in English
- Proven ability to lead complex projects, coordinate teams and stakeholders, and prepare proposals
Preferred Skills:
- Additional trainings in Marketing or Business Administration
- Experience working in a geographically dispersed team
ASSUMPTION: Candidates with a background in industrial refrigeration or related fields, and proven experience in B2B marketing will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Product Marketing Manager with 5-10 years of experience in the Asia Pacific region, the estimated salary range is MYR 150,000 - 250,000 per year (approx. USD 35,000 - 58,000).
Benefits:
- Bonus system
- Paid vacation
- Flexible working hours
- Possibility to work remotely
- Pension plan
- Personal insurance
- Communication package
- Opportunity to join Employee Resource Groups
- State of the art virtual work environment
- Employee Referral Program
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Danfoss operates in the industrial machinery manufacturing industry, focusing on refrigeration, air conditioning, heating, power conversion, and other related areas.
Company Size: Danfoss is a large company with over 10,000 employees worldwide, providing a structured and established work environment.
Founded: Danfoss was founded in 1933 and is headquartered in Nordborg, Denmark.
Company Description:
- Danfoss engineers solutions that increase machine productivity, reduce emissions, lower energy consumption, and enable electrification
- The company's solutions are used in various areas such as refrigeration, air conditioning, heating, power conversion, and industrial machinery
- Danfoss is family-owned and employs over 42,000 people, serving customers in more than 100 countries through a global footprint of 95 factories
Company Specialties:
- Compressors & Controls
- Solar Inverters
- Engineering
- Technology
- Frequency Converters
- Industrial Automation
- Innovation
- Energy Efficiency
- District Energy
- Powering mobile machinery
- Climate Solutions
- Electrification
- Power Solutions
- Drives
- and Decarbonization
Company Website: http://www.danfoss.com
ASSUMPTION: Danfoss' extensive global presence and diverse product portfolio offer numerous growth and development opportunities for employees.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking, tactical execution, and stakeholder management.
Reporting Structure: The Product Marketing Manager reports directly to the Marketing Director and works cross-functionally with sales, product management, and other teams.
Work Arrangement: This role offers a flexible work arrangement, including the possibility to work remotely.
Growth Opportunities:
- Potential to expand regional responsibilities and impact the global market
- Opportunities to work on high-impact projects and drive business growth
- Possibility to develop expertise in industrial refrigeration and related technologies
ASSUMPTION: This role provides a unique opportunity to gain experience in a global, family-owned company and make a significant impact on the business.
🌍 Location & Work Environment
Office Type: Danfoss has multiple office locations in Petaling Jaya, Malaysia, and Bangkok, Thailand, with a state-of-the-art virtual work environment.
Office Location(s): Petaling Jaya, Selangor, Malaysia & Bangkok, Krung Thep Maha Nakhon, Thailand
Geographic Context:
- The Petaling Jaya office is located in the bustling city of Kuala Lumpur, offering easy access to urban amenities and a vibrant cultural scene
- The Bangkok office is situated in the heart of the city, providing convenient access to public transportation and numerous dining and entertainment options
Work Schedule: Full-time, with flexible working hours and the possibility to work remotely
ASSUMPTION: Both office locations offer a dynamic and multicultural work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with hiring manager or panel
- Background check and offer
Key Assessment Areas:
- Market analysis and strategy development skills
- Customer engagement and communication abilities
- Project management and stakeholder coordination
- Technical knowledge of industrial refrigeration systems
- Cultural fit and alignment with Danfoss' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the industrial refrigeration market and Danfoss' product portfolio
- Prepare examples of market analysis, customer engagement, and project management successes
- Showcase your ability to work effectively in a cross-functional team and drive business growth
ATS Keywords: Industrial Refrigeration, Market Analysis, Strategic Planning, Customer Engagement, Project Management, Stakeholder Coordination, Technical Knowledge, B2B Marketing, Market Intelligence
ASSUMPTION: Danfoss' hiring process is designed to assess candidates' strategic thinking, market understanding, and ability to drive business growth.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Market research and analysis tools (e.g., Mintel, Euromonitor)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the region and team structure.
👔 Cultural Fit Considerations
Company Values:
- Engineering Tomorrow
- Focus on the Customer
- Global Collaboration
- Sustainable Impact
- Entrepreneurial Spirit
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision making
- Agile and adaptable approach to work
- Results-oriented and proactive mindset
Self-Assessment Questions:
- How do you align with Danfoss' value of 'Engineering Tomorrow' and contribute to sustainable impact?
- How do you ensure customer focus in your marketing strategies and initiatives?
- How do you thrive in a global, collaborative work environment, and what steps do you take to build effective cross-functional relationships?
ASSUMPTION: Danfoss values candidates who are passionate about driving sustainable impact, customer-focused, and able to thrive in a global, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with market trends and competitive landscape in a dynamic industry
- Working effectively in a geographically dispersed team
- Adapting to a fast-paced and ever-evolving work environment
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive, adaptable mindset.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position offers a unique focus on the industrial refrigeration market and the opportunity to work for a global, family-owned company
- Industry-specific context: The industrial refrigeration market is a niche segment within the broader HVAC and refrigeration industries, with unique competitive dynamics and customer needs
- Career path comparison: This role provides a clear path for career progression within Danfoss' marketing organization and the broader industrial refrigeration industry
ASSUMPTION: This role offers a unique blend of strategic marketing, market intelligence, and project management experience, setting it apart from similar roles in other industries.
📝 Sample Projects
- Conducting a comprehensive market analysis of the industrial refrigeration market in the Asia Pacific region, including market size, growth trends, and competitive landscape
- Developing and executing a go-to-market strategy for a new industrial refrigeration product launch, including customer segmentation, messaging, and channel selection
- Creating and delivering a quarterly IRF market update for regional stakeholders, highlighting key market trends, customer perceptions, and competitive activities
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and project management skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key market trends and growth opportunities in the industrial refrigeration market, and how does Danfoss plan to capitalize on them?
- How does the marketing team collaborate with sales and product management to drive revenue growth and brand awareness?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Danfoss support the professional development and growth of its marketing team members?
- What is the work-life balance like for this role, and how does Danfoss promote work-life balance for its employees?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of market analysis, customer engagement, and project management successes
- Research the industrial refrigeration market and Danfoss' product portfolio to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
