Product Marketing Manager, Industry Solutions

📌 Core Information

🔹 Job Title: Product Marketing Manager, Industry Solutions

🔹 Company: Rimini Street

🔹 Location: Remote United States

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-04-10

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Defining go-to-market strategies for industry solutions
• Creating sales plays and related content and messaging
• Campaign strategies, sales tools, and product launch support
• Cross-functional collaboration to optimize the sales process

ASSUMPTION: This role requires a strategic thinker with hands-on execution skills, able to work effectively across multiple teams and improve sales proficiency levels.

📋 Key Responsibilities

✅ Develop messaging and content for industry solutions related to Rimini Street’s offerings

✅ Define key narratives for going to market in select industries

✅ Understand customer segmentation within those industries and industry market trends

✅ Research and document buyer-specific industry personas and buyer journeys

✅ Build differentiated product value propositions, positioning, and messaging for targeted industries

✅ Conduct core research on relevant industry market trends and emerging customer use cases

✅ Collaborate with cross-functional teams on product strategy and positioning for product launches and releases

✅ Define the analyst and press engagement strategy and execute with the collaboration of the AR/PR team

✅ Define how to build key industry sales motions and sales plays to take specific products, services, and solutions to market

✅ Communicate the product and/or service value proposition to all internal stakeholders

✅ Develop content for sales collateral and tools to support the sales cycle

✅ Conduct sales enablement around the industry sales play and GTM motions

✅ Partner with the customer reference team and account managers to create and update key compelling industry use cases

✅ Understand the overall competitive landscape in which Rimini Street competes related to each industry

✅ Partner with Global Integrated Campaigns and Regional Marketing, as well as the Awareness, Creative, and Content Strategy teams to activate industry campaigns and the necessary content

✅ Work across all functions and teams to ensure the right content and programs are developed and successfully delivered, producing measurable results

✅ Act as an SME across the organization to support thought leadership and market positioning

✅ Champion voice of the client by capturing CX insights about clients’ requirements through direct and indirect client outreach that is pertinent to those industry segments

ASSUMPTION: This role requires a strong understanding of enterprise software and technology support and maintenance or application managed services.

🎯 Required Qualifications

Education: BS/BA degree required, Advanced degree or MBA preferred

Experience: 5-8 years of B2B software or SaaS product marketing experience, preferably with the enterprise application portfolio and/or the infrastructure layer

Required Skills:

• Strategic thinking and hands-on execution
• Excellent oral/public speaking and written communication skills
• Strong project management and time management skills
• Excellent problem-solving skills
• Proven track record of successfully launching, managing, and growing revenue of commercial software products and/or services
• Experience working with sales leadership and field sales to support and enhance the overall sales process

Preferred Skills:

• Experience in industry solutions marketing in at least two or three of Rimini Street’s targeted industry segments
• Prior in-depth experience with enterprise software and technology support and maintenance or application managed services

ASSUMPTION: Candidates with experience in enterprise software and technology support and maintenance or application managed services are highly desirable.

💰 Compensation & Benefits

Salary Range: $103,000 - $129,000 per year

Benefits:

• Medical, Dental, and Vision insurance
• Disability insurance
• Paid Parental Leave
• 401(k) program
• Generous Paid Time Off (PTO)

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, with a focus on enterprise software support and innovation solutions

Company Size: 1,001-5,000 employees, providing a large and diverse work environment

Founded: 2005, with over 20 years of experience in the industry

Company Description:

• Global provider of end-to-end enterprise software support and innovation solutions
• Leading third-party support provider for Oracle, SAP, and VMware software
• Offers a comprehensive portfolio of unified solutions to run, manage, support, customize, configure, connect, protect, monitor, and optimize enterprise application, database, and technology software

Company Specialties:

• Oracle Database
• Oracle E-Business Suite
• SAP
• JD Edwards
• SAP HANA Database
• Enterprise Software Support
• ERP
• SAP Support
• Oracle Support
• Third Party Support
• Software Security
• Database Monitoring
• Professional Services
• Managed Services
• Cybersecurity
• Interoperability

Company Website: http://www.riministreet.com

ASSUMPTION: Rimini Street is a well-established company with a strong presence in the enterprise software support industry.

📊 Role Analysis

Career Level: Mid-level to senior, depending on the candidate’s experience and skills

Reporting Structure: This role reports directly to the Senior Director of Product Marketing

Work Arrangement: Remote solely, with the flexibility to work from anywhere in the United States

Growth Opportunities:

• Potential career progression into senior product marketing roles or management positions
• Opportunities to work on high-impact projects and drive strategic initiatives
• Chance to gain experience in multiple industries and expand skillset

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company’s success.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location required

Office Location(s): N/A (Remote work arrangement)

Geographic Context:

• Remote work allows for a flexible work-life balance and the ability to work from anywhere in the United States
• Opportunity to work with a diverse, global team across multiple time zones
• Access to a wide range of professional development and training opportunities

Work Schedule: Full-time, with a flexible work schedule and the ability to work remotely

ASSUMPTION: This remote work arrangement provides a high degree of flexibility and work-life balance, with the opportunity to work from anywhere in the United States.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth phone or video interview with the hiring manager and/or team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Industry knowledge and market research skills
• Ability to work effectively across multiple teams and stakeholders

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of enterprise software support and industry trends in your application materials
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
• Research Rimini Street’s industry and competition to show your preparation and enthusiasm for the role

ATS Keywords: Product Marketing, Industry Solutions, B2B Software, SaaS, Enterprise Software, Strategic Thinking, Market Research, Sales Enablement, Cross-Functional Collaboration, Problem Solving

ASSUMPTION: Rimini Street’s interview process focuses on assessing candidates’ strategic thinking, communication skills, and industry knowledge, with a strong emphasis on problem-solving and cross-functional collaboration.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)
• Industry-specific research tools and databases

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and marketing automation tools, as well as experience with CRM software and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Dream big and innovate boldly
• Work with extraordinary people who create a culture of mutual respect and collaboration
• Relentlessly pursue solutions that help clients achieve their goals, with a passion for exceptional service
• Leave the world a better place than we found it, with a commitment to positive impacts in communities around the world

Work Style:

• Fast-paced and dynamic, with a focus on driving results and continuous improvement
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Data-driven and analytical, with a focus on using data to inform decision-making and strategy
• Customer-centric, with a deep commitment to understanding and addressing client needs

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively across multiple teams and stakeholders?
• Do you have a strong data-driven approach to decision-making and strategy development?
• Are you passionate about understanding and addressing client needs, with a focus on exceptional service?

ASSUMPTION: Rimini Street values candidates who are strategic thinkers, strong communicators, and effective collaborators, with a deep commitment to exceptional service and continuous improvement.

⚠️ Potential Challenges

• Working remotely may present challenges in maintaining work-life balance and staying connected to the team
• The fast-paced nature of the role may require long hours and tight deadlines
• The need to work effectively across multiple teams and stakeholders may present communication and collaboration challenges
• The competitive landscape in the enterprise software support industry may present challenges in differentiating Rimini Street’s offerings

ASSUMPTION: These challenges can be mitigated through effective time management, strong communication skills, and a focus on strategic thinking and problem-solving.

📈 Similar Roles Comparison

• This role is unique in its focus on industry solutions marketing for enterprise software support and innovation solutions
• Similar roles in other industries may focus on different product portfolios or service offerings
• Career progression in this role may lead to senior product marketing roles or management positions within Rimini Street or other companies in the enterprise software support industry

ASSUMPTION: This role offers a unique opportunity to gain experience in industry solutions marketing for enterprise software support and innovation solutions, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing a go-to-market strategy for a new industry solution offering
• Creating sales plays and related content and messaging for a targeted industry segment

• Conducting market research and competitive analysis to inform product positioning and differentiation

ASSUMPTION: These sample projects illustrate the strategic thinking, market research, and cross-functional collaboration required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does Rimini Street support the growth and development of its product marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Rimini Street differentiate its offerings in the competitive enterprise software support industry?
• What are the most challenging aspects of working remotely for this role, and how does Rimini Street support its remote team members?

ASSUMPTION: These questions will help you better understand the role, team dynamics, and company culture, as well as the specific challenges and opportunities presented by the remote work arrangement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
• Research Rimini Street’s industry and competition to show your preparation and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.