📌 Core Information
🔹 Job Title: Product Marketing Manager, Industry Solutions
🔹 Company: Motive
🔹 Location: United States - Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing differentiated product positioning and messaging for various industries
- Collaborating cross-functionally with Marketing, Sales, and Product teams
- Launching and supporting industry Go To Market Initiatives
- Exploring new sales opportunities to drive business growth
- Creating and maintaining various marketing assets
ASSUMPTION: This role requires a strong understanding of the physical economy industries and excellent communication skills to effectively convey Motive's value proposition.
📋 Key Responsibilities
✅ Developing differentiated product positioning and messaging that supports the unique Motive value proposition across various industries
✅ Partnering with product and other Product Marketers to incorporate new products and platform capabilities into our industry messaging
✅ Staying on top of industry trends for target industries and incorporating these insights into strategies for Marketing, Sales, and Product teams
✅ Creating, maintaining, and managing various marketing assets such as presentations, whitepapers, product demo scripts, datasheets, case studies, solution briefs, blogs, and social media posts
✅ Collaborating with other product marketers and campaign marketing teams to bring messaging to life in campaigns, driving up-sell and cross-sell opportunities
✅ Developing a deep understanding of the competitive landscape and alternative solutions, and presenting those insights to relevant teams and stakeholders
✅ Supporting and attending industry events to represent Motive and gather further market insight
ASSUMPTION: The role may require occasional travel to attend industry events and conferences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-8 years of experience in SaaS product marketing, or a split between product marketing and sales/solutions engineering. Experience working at a company with multiple product lines strongly preferred.
Required Skills:
- Strong writing skills and experience creating customer-value messaging and its associated marketing content
- Solid track record of running successful marketing campaigns
- Excellent communication, presentation, and leadership skills
Preferred Skills:
- Experience marketing to or selling to industries in the physical economy such as trucking, construction, and field services
ASSUMPTION: Candidates with experience in the target industries will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: $88,000 - $134,000 USD (based on location and experience)
Benefits:
- Health, pharmacy, optical, and dental care benefits
- Paid time off and sick time off
- Short term and long term disability coverage
- Life insurance
- 401k contribution
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary based on individual factors such as skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Motive operates in the fleet management and safety technology industry, focusing on serving physical operations and fleet-related businesses.
Company Size: Motive is a small company with 11-50 employees, offering a dynamic and agile work environment.
Founded: Motive was founded in 2019, making it a relatively young and growing company.
Company Description:
- Motive empowers physical operations teams with tools to make their work safer, more productive, and more profitable
- The Motive platform combines industry-leading AI with safety, operations, and finance management in a single system
- Motive serves over 120,000 customers across various industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector
Company Specialties:
- Fleet management
- Safety technology
- AI-powered solutions
- Industry-specific software
Company Website: gomotive.com
ASSUMPTION: Motive's focus on the physical economy and fleet management industries makes it an attractive option for candidates interested in these sectors.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Product Marketing Manager, Industry Solutions, will report directly to the Head of Product Marketing and collaborate closely with cross-functional teams.
Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements.
Growth Opportunities:
- Potential career progression into senior product marketing roles or management positions within Motive
- Expanding industry-specific expertise and becoming a go-to resource for industry trends and insights
- Developing leadership skills by managing and mentoring junior team members
ASSUMPTION: Motive's growth trajectory and focus on industry-specific solutions present exciting career growth opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: Remote-friendly, with no physical office location specified
Office Location(s): United States (remote)
Geographic Context:
- The United States offers a large and diverse market for Motive's products and services
- Remote work allows for a flexible work-life balance and the ability to work from various locations
- The United States has a well-established and mature market for fleet management and safety technology solutions
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The remote-friendly work environment at Motive allows for a better work-life balance and the ability to attract top talent from across the United States.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study presentation
- Final round interviews with cross-functional stakeholders
Key Assessment Areas:
- Industry knowledge and understanding of Motive's products and services
- Writing and communication skills
- Campaign management and strategic thinking
- Cultural fit and alignment with Motive's values
Application Tips:
- Highlight relevant industry experience and any exposure to fleet management or safety technology solutions
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare a portfolio or examples of your work, showcasing your writing and marketing skills
- Research Motive's products, services, and industry to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Product marketing, industry solutions, messaging, campaign management, writing, communication, leadership, data analysis, market research, competitive analysis, collaboration, customer focus, project management, sales support, event representation, content creation, industry trends
ASSUMPTION: Motive's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies used at Motive may vary and will be determined by the company's tech stack and the candidate's role-specific needs.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Agile
Work Style:
- Fast-paced and dynamic
- Cross-functional collaboration
- Data-informed decision making
- Results-driven and action-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a strong understanding of the physical economy industries and their unique challenges?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive on collaboration and enjoy working with cross-functional teams?
- Are you data-driven and able to make informed decisions based on data and analytics?
ASSUMPTION: Motive's culture values adaptability, collaboration, and a strong customer focus, making it an attractive option for candidates who thrive in dynamic, data-driven environments.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and the ability to manage multiple projects simultaneously
- Motive's focus on the physical economy industries may require candidates to quickly develop expertise in these sectors
- Remote work may present challenges in maintaining work-life balance and staying connected with colleagues
- Motive's growth trajectory may result in a rapidly evolving work environment and changing priorities
ASSUMPTION: These challenges can be mitigated by strong communication, time management, and adaptability skills, as well as a willingness to learn and grow in a fast-paced environment.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Industry Marketing Manager: Both roles focus on developing industry-specific messaging and go-to-market strategies, but the Industry Marketing Manager may have a broader scope and more strategic focus
- Product Marketing Manager vs. Content Marketing Manager: While both roles involve creating and managing content, the Product Marketing Manager focuses more on product-specific messaging and positioning, while the Content Marketing Manager may have a broader scope and more strategic focus on content strategy and creation
- Product Marketing Manager vs. Marketing Manager: The Product Marketing Manager has a more specialized focus on product-specific messaging and positioning, while the Marketing Manager may have a broader scope and more strategic focus on overall marketing strategy and execution
ASSUMPTION: The Product Marketing Manager role at Motive is focused on industry-specific product positioning and messaging, making it a unique and specialized role within the marketing function.
📝 Sample Projects
- Developing a comprehensive industry-specific messaging framework for Motive's fleet management and safety technology solutions
- Creating a series of blog posts and whitepapers highlighting industry trends and best practices in fleet management and safety technology
- Conducting market research and competitive analysis to inform Motive's product roadmap and go-to-market strategies
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop industry-specific messaging, conduct market research, and create engaging content for various marketing channels.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role will contribute to its development and execution?
- How does Motive support the professional growth and development of its employees, particularly in the marketing function?
- Can you provide examples of how Motive's culture values are demonstrated in day-to-day work and decision-making processes?
- How does Motive approach collaboration and information sharing across its various teams and functions?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my success be measured?
ASSUMPTION: These interview questions are designed to provide insight into Motive's company culture, growth opportunities, and the specific priorities and expectations for the Product Marketing Manager, Industry Solutions role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/gomotive/jobs/7939254002
- Tailor your resume and cover letter to highlight your relevant industry experience and skills
- Prepare a portfolio or examples of your work, showcasing your writing and marketing skills
- Research Motive's products, services, and industry to demonstrate your enthusiasm and understanding of the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
