Product Marketing Manager - Institutional

📌 Core Information

🔹 Job Title: Product Marketing Manager - Institutional

🔹 Company: OSL

🔹 Location: Hong Kong

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for OSL’s institutional product suite
• Collaborating with cross-functional teams to create effective marketing campaigns
• Conducting market research and competitive analysis to inform product development
• Creating marketing collateral and managing performance analysis

ASSUMPTION: This role requires a strong understanding of digital asset products and services, as well as institutional client needs. The ideal candidate will be a self-starter with excellent communication and collaboration skills, and a proven track record in institutional product launches.

📋 Key Responsibilities

✅ Spearhead strategic initiatives alongside the institutional team to propel OSL’s products into the target audience

✅ Craft narratives that differentiate OSL’s products and embody the company’s vision

✅ Stay updated on industry trends and customer needs, using insights to inform product development and marketing strategies

✅ Create marketing collateral that reflects OSL’s brand and positioning for institutional clients

✅ Monitor and analyze institutional marketing campaign performance, optimizing strategies based on data-driven insights

ASSUMPTION: The role may require occasional travel to meet with clients and attend industry events.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field

Experience: 5 years of product marketing experience in Crypto, Web3, TradFi, or FinTech

Required Skills:

• Proven track record in institutional product launches
• Self-starter with a growth mindset
• Excellent communication and collaboration skills
• Strong command of Mandarin and English

Preferred Skills:

• Experience with digital asset products and services
• Familiarity with regulatory compliance in the digital asset industry

ASSUMPTION: While not explicitly stated, experience with data analysis tools and marketing automation platforms would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Product Marketing Manager role in Hong Kong with 5-10 years of experience, the estimated salary range is HKD 600,000 - HKD 900,000 per annum.

Benefits:

• Medical, dental, and vision insurance
• Retirement plan contributions
• Performance-based bonuses
• Generous vacation and sick leave policies

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate’s qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: OSL operates in the financial services industry, specifically focusing on digital assets. The company is at the forefront of the evolving digital asset environment, providing comprehensive regulated and licensed digital asset solutions.

Company Size: OSL is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.

Founded: OSL was founded in 2018 and is backed by Asia’s leading public fintech and digital asset company, OSL Group (863.HK).

Company Description:

• OSL is the world’s first SFC-licensed and insured digital asset platform.
• The company offers custody, omnibus, tokenisation, and wealth management services.
• OSL’s secured and insured hot and cold wallet infrastructure ensures the safekeeping of digital assets with timely transaction settlements.

Company Specialties:

• OTC
• Digital Assets
• Exchange
• Custody
• iRFQ
• Brokerage
• SaaS
• Tokenization

Company Website: http://osl.com

ASSUMPTION: OSL’s focus on regulatory compliance and security makes it an attractive employer for candidates seeking a stable and reputable company in the digital asset industry.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a proven track record in product marketing and a strong understanding of digital asset products and services.

Reporting Structure: The Product Marketing Manager will report directly to the Head of Product Marketing and work closely with the institutional team, sales, marketing, legal and compliance, and product teams.

Work Arrangement: This is an on-site role with standard office hours. Occasional travel may be required for client meetings and industry events.

Growth Opportunities:

• As OSL continues to grow and expand its offerings, there may be opportunities for the Product Marketing Manager to take on additional responsibilities or move into a management role.
• The company’s focus on professional development and training may provide opportunities for the incumbent to enhance their skills and advance their career.

ASSUMPTION: Given OSL’s rapid growth and expansion, there may be opportunities for the Product Marketing Manager to take on additional responsibilities or move into a management role as the company continues to grow.

🌍 Location & Work Environment

Office Type: OSL’s headquarters is located in Hong Kong, with a modern and collaborative work environment.

Office Location(s): 33 Hysan Ave, 39/F, Lee Garden One, Hong Kong, Wan Chai

Geographic Context:

• Hong Kong is a major global financial hub, providing ample opportunities for networking and career growth in the digital asset industry.
• The city offers a vibrant and multicultural lifestyle, with a wide range of dining, entertainment, and cultural attractions.
• Hong Kong’s strategic location in Asia makes it an ideal base for working with international clients and partners.

Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 6:00 PM) with occasional overtime required to meet project deadlines.

ASSUMPTION: While Hong Kong is a bustling city with a fast-paced work environment, OSL’s focus on work-life balance and employee well-being may help mitigate the impact of long working hours.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• In-person or video call interview with the hiring manager and relevant team members
• Case study or presentation preparation and delivery
• Final interview with senior leadership

Key Assessment Areas:

• Product marketing experience and achievements
• Understanding of digital asset products and services
• Communication and collaboration skills
• Problem-solving and analytical skills
• Alignment with OSL’s company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with digital asset products and services, as well as your understanding of the institutional client needs.
• Prepare a case study or presentation that demonstrates your ability to develop and execute marketing strategies for a digital asset product.

ATS Keywords: Product Marketing, Digital Asset Products, Institutional Client Needs, Marketing Strategies, Competitive Analysis, Market Research, Data-Driven Campaigns, Regulatory Compliance, Cross-Functional Teams, Strategic Initiatives, Product Positioning, Growth Mindset, Self-Starter

ASSUMPTION: OSL’s hiring process is designed to assess the candidate’s technical skills, cultural fit, and alignment with the company’s values and mission.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate’s background and the team’s preferences.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Compliant
• Resilient

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and resilient

Self-Assessment Questions:

• Do you have a proven track record of driving engagement and acquisition for digital asset products?
• Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
• Do you thrive in a collaborative, team-oriented work environment?
• Are you able to adapt to changing market conditions and regulatory requirements?

ASSUMPTION: OSL values candidates who are customer-centric, innovative, collaborative, compliant, and resilient, with a strong work ethic and a growth mindset.

⚠️ Potential Challenges

• The digital asset industry is rapidly evolving, requiring the Product Marketing Manager to stay up-to-date with the latest trends and regulations.
• The role may require occasional travel to meet with clients and attend industry events, which can be demanding and time-consuming.
• The competitive nature of the digital asset industry may present challenges in driving engagement and acquisition for OSL’s products.
• The regulatory environment for digital assets is complex and ever-changing, requiring the Product Marketing Manager to have a strong understanding of regulatory compliance.

ASSUMPTION: While these challenges may present obstacles, they also provide opportunities for the Product Marketing Manager to demonstrate their skills, adaptability, and resilience.

📈 Similar Roles Comparison

• Compared to other Product Marketing Manager roles in the digital asset industry, this role places a greater emphasis on institutional client needs and regulatory compliance.
• The digital asset industry is highly competitive, with a focus on innovation and customer-centricity. This role requires a strong understanding of digital asset products and services, as well as the ability to differentiate OSL’s offerings in a crowded market.
• Career progression in this role may involve moving into a management position or taking on additional responsibilities as OSL continues to grow and expand its offerings.

ASSUMPTION: While this role shares similarities with other Product Marketing Manager roles in the digital asset industry, its focus on institutional client needs and regulatory compliance sets it apart.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new digital asset product for institutional clients
• Conducting market research and competitive analysis to inform product development and marketing strategies
• Creating marketing collateral that differentiates OSL’s products and embodies the company’s vision

ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities the Product Marketing Manager may be expected to undertake in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does OSL differentiate its digital asset products from competitors in the market?
• What opportunities are there for professional development and growth within the company?
• How does OSL support its employees in maintaining a healthy work-life balance?
• What is the company’s approach to regulatory compliance in the digital asset industry?

ASSUMPTION: These questions are designed to provide insight into the company’s priorities, culture, and approach to employee development and support.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a case study or presentation that demonstrates your ability to develop and execute marketing strategies for a digital asset product.
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.