Product Marketing Manager, Invest

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📌 Core Information

🔹 Job Title: Product Marketing Manager, Invest

🔹 Company: SoFi

🔹 Location: New York, United States

🔹 Job Type: On-site

🔹 Category: 📦 Product Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading the marketing strategy for SoFi Invest.
• Refining the value proposition and go-to-market plans.
• Developing multi-channel acquisition and engagement strategies.
• Collaborating with various teams to enhance messaging and channel mix.

ASSUMPTION: The role involves significant cross-functional collaboration likely with emphasis on team leadership and strategy development due to the high-impact nature of the position.

📋 Key Responsibilities

✅ Drive SoFi Invest growth by leading cross-functional and cross-channel teams.

✅ Develop, own, and iterate on Invest product launches to maximize impact.

✅ Execute and optimize acquisition strategies based on consumer insights.

✅ Lead promotion strategy from concept to analysis for better engagement.

✅ Work with creative studios to develop channel-specific marketing plans.

✅ Collaborate with product and engineering teams for aligned goals.

✅ Manage lifecycle marketing initiatives to drive product usage.

✅ Partner with the Brand & PR team for increased Invest awareness.

ASSUMPTION: The responsibilities suggest a need for strong leadership and project management skills to drive cross-discipline initiatives.

🎯 Required Qualifications

Education: Bachelor’s degree required

Experience: 5+ years in Product Marketing or Growth Marketing; must include fintech industry experience.

Required Skills:

• Strategic thinking and project management
• Customer research and analytics
• Initiative and flexibility

Preferred Skills:

• Invest category experience
• Master's in Business Administration (MBA) is a plus

ASSUMPTION: The emphasis on flexibility and initiative suggests a dynamic and fast-paced work environment requiring adaptability.

💰 Compensation & Benefits

Salary Range: Not specified, varies by experience and location

Benefits:

• Comprehensive healthcare packages
• Retirement and investment plans
• Wellness initiatives and employee support programs

Working Hours: 40 hours per week

ASSUMPTION: Benefits are likely competitive within the fintech industry, aligning with SoFi’s reputation for supporting employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, at the forefront of fintech innovation

Company Size: 1,001-5,000 employees - indicative of significant resources but retains agility

Founded: Not Specified

Company Description:

• Values-driven with a mission to improve personal finance
• Focuses on comprehensive financial solutions for its members
• Committed to innovation and transformative customer experiences

Company Specialties:

• Wealth Management
• Refinancing and Student Loans
• Life Insurance

Company Website: http://www.SoFi.com

ASSUMPTION: The company’s fintech focus suggests an innovative and forward-thinking workplace culture.

📊 Role Analysis

Career Level: Mid to Senior-level, individual contributor with significant impact potential

Reporting Structure: Likely reports to senior management within marketing or product departments

Work Arrangement: On-site presence required with potential in-office collaboration

Growth Opportunities:

• Potential for leadership roles within Product Marketing
• Opportunities to lead high-impact projects
• Exposure to strategic decision-making processes

ASSUMPTION: Emphasis on growth opportunities indicates a supportive environment for professional development.

🌍 Location & Work Environment

Office Type: Likely corporate setting within a dynamic cityscape

Office Location(s): New York, New York and other strategic hubs for SoFi

Geographic Context:

• New York is a major financial hub offering ample networking opportunities
• High potential for professional growth due to Silicon Alley’s tech presence
• Cultural diversity and vibrant urban life provide enriching work-life balance

Work Schedule: Standard business hours with flexibility for project demands

ASSUMPTION: NYC location suggests a fast-paced environment with ample professional networking possibilities.

💼 Interview & Application Insights

Typical Process:

• Initial application review and resume screening
• Phone interview with HR or recruiter
• Technical or case study assessment
• On-site or video interviews with department heads
• Final decision and offer presentation

Key Assessment Areas:

• Strategic thinking and problem-solving
• Project management and execution skills
• Industry knowledge and innovative approaches

Application Tips:

• Highlight experience in financial technology and growth strategies
• Showcase successful cross-functional collaboration and leadership
• Prepare to discuss specific instances of strategic marketing successes

ATS Keywords: Product Marketing, Growth Marketing, Fintech, Strategic Planning, Customer Insights

ASSUMPTION: The typical application process looks to identify candidates who are adaptable and skilled at navigating the fintech landscape.

🛠️ Tools & Technologies

• Marketing Automation Platforms (e.g., HubSpot, Marketo)
• Data Analytics Tools (e.g., Google Analytics, Tableau)
• Project Management Software (e.g., Jira, Trello)

ASSUMPTION: Familiarity with analytics platforms and CRM tools is critical to executing duties effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation and Growth
• Member-Centric Approach
• Integrity and Transparency

Work Style:

• Collaborative and cross-functional teamwork
• Proactive and self-driven mindset
• Adaptability and openness to change

Self-Assessment Questions:

• Am I passionate about fintech and financial empowerment?
• Do I excel in dynamic, fast-paced environments?
• Can I manage cross-functional projects effectively?

ASSUMPTION: Employees who thrive in roles that challenge traditional finance are likely to succeed at SoFi.

⚠️ Potential Challenges

• Adapting to rapid market changes in the fintech sector
• Balancing strategic initiatives with day-to-day operations
• Managing cross-functional teams with diverse priorities
• Navigating regulatory and compliance landscapes

ASSUMPTION: Given the high growth and innovation focus, adapting quickly to change and regulatory demands is essential.

📈 Similar Roles Comparison

• More strategic focus compared to traditional marketing roles
• Greater emphasis on data-driven decision-making in fintech
• Expected to lead with influence rather than direct authority

ASSUMPTION: Compared to peers, this role prioritizes growth marketing within the fintech landscape.

📝 Sample Projects

• Developing and launching a new investment product feature
• Designing a multi-channel marketing campaign using member insights
• Executing a competitive analysis for new market entry

ASSUMPTION: Projects are likely to focus on innovation and member engagement enhancements.

❓ Key Questions to Ask During Interview

• What are SoFi's current strategic priorities in product marketing?
• How does the team measure success in growth marketing initiatives?
• What are recent challenges faced by the marketing team and how were they addressed?
• What is the team's approach to aligning product and marketing goals?
• Can you describe a typical career progression for this role?

ASSUMPTION: Interview questions should aim to uncover the strategic focus and support systems in place for this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant fintech marketing experience
• Prepare an impactful cover letter tailored to SoFi’s mission
• Reach out for any clarifications via the contact provided within the job listing
• Follow up post-interview to express your continued interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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