Product Marketing Manager, Life Sciences & Research

📌 Core Information

🔹 Job Title: Product Marketing Manager, Life Sciences & Research

🔹 Company: Linus Health

🔹 Location: Remote, United States

🔹 Job Type: Full-time

🔹 Category: Product Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for new product features and releases.
• Crafting compelling narratives and breakthrough campaigns tailored to research-oriented audiences.
• Partnering cross-functionally to fuel adoption and engagement among life sciences, academic research, and pharmaceutical organizations.
• Conducting market research and competitive analysis to refine product positioning and messaging.

ASSUMPTION: This role requires a strategic and creative product marketer who thrives on innovation, loves working cross-functionally, and wants to help define the future of digital cognitive research.

📋 Key Responsibilities

✅ Develop and execute comprehensive go-to-market strategies for new product features and releases, ensuring alignment with company objectives and customer needs.

✅ Work with cross-functional teams to plan and execute smooth product launches and drive adoption among research-oriented audiences.

✅ Conduct in-depth market research to understand customer pain points, market trends, and competitive landscape.

✅ Craft clear and compelling product messaging that differentiates our software in the marketplace and resonates with key stakeholders.

✅ Collaborate with the sales team to develop sales tools, presentations, and collateral that communicate the value of our products effectively to prospects and customers.

✅ Tap into real customer feedback to fine-tune our messaging, highlight what sets us apart, and make sure our marketing hits the mark.

✅ Develop content for product launches, case studies, whitepapers, website copy, blogs, and social media to drive thought leadership and engage with the healthcare community.

✅ Define and track key performance indicators (KPIs) for product marketing activities to ensure objectives are met and analyze campaign performance to make data-driven recommendations for improvements.

✅ Partner with the product management team to understand the roadmap and translate product features into customer-centric marketing messages.

✅ Work closely with the marketing and design teams to create visually appealing and impactful campaigns.

ASSUMPTION: This role requires a strong understanding of healthcare technology and trends, with experience marketing software solutions to healthcare professionals and organizations.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Healthcare, or a related field (MBA or advanced degree is a plus).

Experience: 5+ years of experience in product marketing, preferably in the digital health and/or life sciences space.

Required Skills:

• Effective understanding of healthcare technology and trends.
• A storyteller’s mindset with the ability to translate complex product features into compelling benefits.
• Demonstrated success in developing and executing go-to-market strategies, positioning, and sales enablement for healthcare SaaS products.
• Excellent written and verbal communication skills, with the ability to convey complex information in a clear and compelling way.
• Data-driven with experience using analytics tools to measure and optimize marketing performance.
• Effective project management skills with the ability to juggle multiple initiatives in a fast-paced environment.
• Ability to work effectively in a cross-functional team, building relationships and driving alignment across departments.

Preferred Skills:

• Experience with marketing automation tools and CRM systems.
• Familiarity with the healthcare research landscape and key players.

ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and CRM systems, as well as familiarity with the healthcare research landscape, would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in the digital health and life sciences space.)

Benefits:

• Annual discretionary target bonus based on individual and company performance.
• Equity.
• Monthly flex day.

Working Hours: Full-time (40 hours per week) with flexible work arrangements.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager with the required experience level in the digital health and life sciences space. The final offer and compensation determined for the candidate who is hired for this position will depend on a number of factors, including but not limited to the candidate’s relevant skills, professional experience, labor market conditions, location, and more.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Health, specifically focused on transforming brain health for people across the world.

Company Size: 51-200 employees. This size allows for a dynamic and fast-growing team where collaborative, self-driven, and impact-oriented professionals can make a significant contribution.

Founded: 2019. Linus Health is a relatively young company with an exciting period of accelerated growth ahead.

Company Description:

• Linus Health is a Boston-based digital health company that leverages cutting-edge neuroscience, clinical expertise, and artificial intelligence to advance how we detect, diagnose, and address cognitive and brain disorders.
• Their digital platform delivers a proven, practical means of enabling early detection, empowering providers with actionable clinical insights and recommendations, and supporting individuals with personalized action plans.
• They are proud to support leading research institutions, life sciences companies, and healthcare delivery organizations.

Company Specialties:

• Brain health technology
• Digital health solutions
• Cognitive disorder detection and management

Company Website: http://www.linushealth.com

ASSUMPTION: Linus Health is a growing company focused on innovation and disruption in the digital health space, with a particular emphasis on brain health.

📊 Role Analysis

Career Level: Mid-level to senior. This role requires a significant amount of experience and expertise in product marketing, with a focus on the digital health and life sciences space.

Reporting Structure: This role will report directly to the VP of Marketing and work closely with cross-functional teams, including Product, Sales, Customer Success, Marketing, and Design.

Work Arrangement: Remote, with flexible work arrangements. This role requires a self-driven and organized individual who can manage their time effectively and work independently.

Growth Opportunities:

• As Linus Health continues to grow, there will be opportunities for the right candidate to take on more responsibility and advance their career within the company.
• This role offers the chance to work on cutting-edge technology and make a significant impact on the future of brain health.
• Linus Health values internal promotions and provides opportunities for employees to grow and develop within the organization.

ASSUMPTION: While the job description does not explicitly mention growth opportunities, Linus Health's fast-growing nature and focus on internal promotions suggest that there are ample opportunities for career advancement within the company.

🌍 Location & Work Environment

Office Type: Remote. Linus Health offers a remote work environment, allowing employees to work from anywhere in the United States.

Office Location(s): Boston, Massachusetts (Headquarters)

Geographic Context:

• Linus Health is headquartered in Boston, Massachusetts, a major hub for healthcare and technology innovation.
• Working remotely allows employees to live and work from anywhere in the United States, providing flexibility and the opportunity to enjoy a better work-life balance.
• Linus Health's remote work environment fosters a diverse and inclusive team, with employees from various backgrounds and locations.

Work Schedule: Full-time (40 hours per week) with flexible work arrangements. Linus Health values work-life balance and offers a monthly flex day to help employees maintain a healthy work-life balance.

ASSUMPTION: While the job description does not explicitly mention the work schedule, Linus Health's focus on work-life balance and the mention of a monthly flex day suggest that the company values a healthy work-life balance for its employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screen with the HR team to discuss the role and assess cultural fit.
• In-depth interview with the hiring manager and other team members to discuss the candidate's experience, skills, and fit for the role.
• Final interview with the VP of Marketing to discuss the candidate's long-term goals and fit within the organization.

Key Assessment Areas:

• Product marketing experience and achievements.
• Understanding of healthcare technology and trends.
• Communication skills and ability to convey complex information clearly and compellingly.
• Data-driven approach and experience using analytics tools to measure and optimize marketing performance.
• Project management skills and ability to juggle multiple initiatives in a fast-paced environment.
• Cross-functional collaboration skills and ability to work effectively in a team.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with go-to-market strategies, campaign development, market research, and competitive analysis.
• Demonstrate your understanding of the healthcare research landscape and key players in the industry.
• Showcase your ability to translate complex product features into compelling benefits and craft clear and concise product messaging.

ATS Keywords: Product Marketing, Go-to-Market Strategy, Campaign Development, Market Research, Competitive Analysis, Sales Enablement, Content Creation, Data Analysis, Project Management, Cross-functional Collaboration, Healthcare Technology, Storytelling, Customer Insights, Thought Leadership

ASSUMPTION: Linus Health uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help ensure that your application is not overlooked by the system.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, or Pardot)
• CRM systems (e.g., Salesforce, HubSpot CRM, or Zoho CRM)
• Project management tools (e.g., Asana, Trello, or Jira)
• Analytics tools (e.g., Google Analytics, Mixpanel, or Amplitude)

ASSUMPTION: While the job description does not mention specific tools and technologies, Linus Health is likely to use industry-standard marketing automation, CRM, project management, and analytics tools to manage and optimize their marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Linus Health values innovation and disruption in the digital health space, with a focus on transforming brain health for people across the world.
• Collaboration: Linus Health fosters a collaborative work environment, with employees working together to achieve common goals and drive success.
• Impact: Linus Health is committed to making a significant impact on the future of brain health and empowering individuals to live longer, happier, and healthier lives with better brain health.

Work Style:

• Self-driven: Linus Health values employees who are self-driven, organized, and able to manage their time effectively and work independently.
• Dynamic: Linus Health is a fast-growing company with an exciting period of accelerated growth ahead. Employees must be able to thrive in a dynamic and ever-changing environment.
• Impact-oriented: Linus Health seeks collaborative, self-driven, and impact-oriented professionals who want to make a significant contribution to the company's success.

Self-Assessment Questions:

• Do you have a strong understanding of healthcare technology and trends, with experience marketing software solutions to healthcare professionals and organizations?
• Are you a strategic and creative product marketer who thrives on innovation, loves working cross-functionally, and wants to help define the future of digital cognitive research?
• Do you have excellent written and verbal communication skills, with the ability to convey complex information in a clear and compelling way?
• Are you data-driven, with experience using analytics tools to measure and optimize marketing performance?
• Are you effective at project management, with the ability to juggle multiple initiatives in a fast-paced environment?
• Are you able to work effectively in a cross-functional team, building relationships and driving alignment across departments?

ASSUMPTION: Linus Health values employees who are self-driven, collaborative, and impact-oriented, with a strong understanding of healthcare technology and trends, and excellent communication and project management skills.

⚠️ Potential Challenges

• Working remotely can present challenges in terms of communication, collaboration, and maintaining a healthy work-life balance.
• Linus Health is a fast-growing company, which can be both exciting and challenging as the organization evolves and changes.
• The digital health and life sciences space is a competitive and dynamic industry, with constant changes and new players emerging.
• The role requires a significant amount of experience and expertise in product marketing, with a focus on the digital health and life sciences space, which may limit the pool of qualified candidates.

ASSUMPTION: While Linus Health offers a dynamic and exciting work environment, there are potential challenges that candidates should be aware of before applying for this role.

📈 Similar Roles Comparison

• This role is similar to a Product Marketing Manager role in the digital health and life sciences space, but with a focus on life sciences, academic research, and pharmaceutical organizations.
• Compared to other Product Marketing Manager roles, this position requires a strong understanding of healthcare technology and trends, with experience marketing software solutions to healthcare professionals and organizations.
• Career-wise, this role offers the opportunity to work on cutting-edge technology and make a significant impact on the future of brain health, with potential growth opportunities as Linus Health continues to grow.

ASSUMPTION: While this role is similar to other Product Marketing Manager roles, it has unique aspects that set it apart and offer exciting opportunities for the right candidate.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product feature focused on enabling early detection of cognitive disorders in academic research settings.
• Crafting a compelling narrative and breakthrough campaign to launch a new software solution for life sciences organizations, highlighting the benefits of early intervention and prevention in cognitive disorders.
• Conducting market research and competitive analysis to refine product positioning and messaging for a new product line focused on supporting individuals with personalized action plans.

ASSUMPTION: These sample projects illustrate the types of initiatives a Product Marketing Manager at Linus Health might work on, with a focus on driving adoption and engagement among life sciences, academic research, and pharmaceutical organizations.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the company in the next 12-24 months, and how does this role contribute to addressing them?
• How does Linus Health support the professional development and growth of its employees, and what opportunities are there for growth within the company?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
• How does Linus Health collaborate with cross-functional teams, and what opportunities are there for collaboration and knowledge-sharing within the organization?
• What is the company's long-term vision for the future of brain health, and how does this role contribute to achieving that vision?

ASSUMPTION: Asking these questions during the interview process can help candidates better understand the company's culture, values, and long-term goals, as well as the specific requirements and expectations of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience with go-to-market strategies, campaign development, market research, and competitive analysis.
• Prepare for the interview by demonstrating your understanding of the healthcare research landscape and key players in the industry, as well as your ability to translate complex product features into compelling benefits and craft clear and concise product messaging.
• If applicable, prepare examples of your work in product marketing, campaign development, market research, and competitive analysis to showcase your skills and achievements.
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.