Product Marketing Manager (Liven Q2’ 25)

📌 Core Information

🔹 Job Title: Product Marketing Manager (Liven Q2’ 25)

🔹 Company: SKELAR

🔹 Location: Kyiv, Kyiv, Misto, Ukraine

🔹 Job Type: Full-time

🔹 Category: Product Marketing

🔹 Date Posted: 2025-06-03

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing marketing funnels based on user needs across various traffic channels
• Collaborating closely with cross-functional teams to achieve business goals
• Utilizing growth hacking techniques to improve user engagement and conversion
• Conducting market research and competitor analysis to inform marketing strategy

ASSUMPTION: This role requires a strong understanding of user needs and a data-driven approach to marketing. The ideal candidate will have experience in a similar role and be comfortable working in a dynamic, startup environment.

📋 Key Responsibilities

✅ Develop, test, and optimize marketing funnels based on user needs across various traffic channels

✅ Collaborate closely with marketing, product, design, and development teams to achieve business goals

✅ Utilize growth hacking techniques to improve user engagement and conversion

✅ Conduct market research and competitor analysis to inform marketing strategy

✅ Create compelling marketing messages and key value propositions that differentiate Liven

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a cross-functional team. The ideal candidate will be proactive, results-driven, and able to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 1 year of experience in a PMM or related role (UAM, CM, Analyst, Marketer, Product)

Required Skills:

• Proven experience with A/B testing, market research, and data analysis
• Strong analytical skills and ability to draw practical insights from data
• Excellent communication skills and ability to work effectively with technical teams
• Proactive and responsible work style
• Upper-intermediate English or higher

Preferred Skills:

• Experience with growth hacking techniques
• Familiarity with the Ukrainian tech industry

ASSUMPTION: The ideal candidate will have a strong foundation in marketing principles and a proven track record of driving results in a similar role. They should also be comfortable working in a fast-paced, startup environment.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between UAH 50,000 - 70,000 per month, depending on experience and qualifications. This is based on industry standards for product marketing managers in Kyiv.

Benefits:

• Medical insurance
• Corporate doctor
• Opportunities for professional development, including training, courses, and conference attendance
• Access to internal clubs and communities focused on various professional areas

Working Hours: Full-time, 40 hours per week. Flexible working hours and remote work options may be available, depending on the team's needs and the candidate's preferences.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: SKELAR is a venture builder focused on high tech, data, and analytics. They operate in the technology industry, with a focus on building and scaling international product-based IT companies.

Company Size: SKELAR has 201-500 employees, making it a mid-sized company. This means that applicants can expect a structured work environment with established processes, but also the opportunity to make a significant impact on the company's growth and success.

Founded: SKELAR was founded in 2014 and has since grown to become a leading venture builder in Ukraine, with a strong track record of launching successful startups and supporting the Ukrainian tech industry.

Company Description:

• SKELAR is a venture builder that kickstarts and runs startups with a focus on high tech, data, and analytics
• The company has eight products in different niches and millions of users around the world
• SKELAR supports Ukraine through humanitarian aid, provision of special equipment and ammunition to the Armed Forces, payment of taxes, and investment in educational programs

Company Specialties:

• Venture building
• Product development
• Data and analytics
• Marketing and growth

Company Website: skelar.tech

ASSUMPTION: SKELAR's focus on high tech and data-driven decision-making makes it an attractive employer for candidates interested in working at the intersection of technology and business. The company's commitment to supporting Ukraine also sets it apart as a socially responsible employer.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in product marketing or a related field. It offers an opportunity to gain experience in a dynamic, fast-growing company and make a significant impact on the success of Liven, one of SKELAR's products.

Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including product, design, and development.

Work Arrangement: This role is on-site, with the opportunity for flexible working hours and remote work, depending on the team's needs and the candidate's preferences.

Growth Opportunities:

• Opportunities for professional development, including training, courses, and conference attendance
• Access to internal clubs and communities focused on various professional areas
• Potential for career progression within SKELAR's portfolio of products or within the company's venture building operations

ASSUMPTION: The ideal candidate for this role will be proactive, results-driven, and eager to take on new challenges as the company continues to grow and expand its portfolio of products.

🌍 Location & Work Environment

Office Type: SKELAR's headquarters are located in Kyiv, with additional offices in other cities in Ukraine. The company offers a modern, collaborative work environment with state-of-the-art facilities and amenities.

Office Location(s): Kyiv, Kyiv, Misto, Ukraine

Geographic Context:

• Kyiv is the capital and largest city of Ukraine, with a population of over 2.9 million people
• The city is known for its rich history, vibrant cultural scene, and growing tech industry
• Kyiv offers a high quality of life, with affordable housing, a wide range of dining and entertainment options, and a robust public transportation system

Work Schedule: Full-time, 40 hours per week. Flexible working hours and remote work options may be available, depending on the team's needs and the candidate's preferences.

ASSUMPTION: The ideal candidate for this role will be comfortable working in a dynamic, fast-paced environment and able to thrive in a collaborative, cross-functional team setting.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-depth interview with the hiring manager and relevant team members
• Final interview with the Head of Marketing

Key Assessment Areas:

• Marketing and growth hacking skills
• Analytical and problem-solving abilities
• Communication and teamwork skills
• Cultural fit and alignment with SKELAR's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to marketing funnels, user engagement, and data analysis
• Demonstrate your understanding of SKELAR's business and the Liven product
• Prepare questions to ask the interviewer about the company, the team, and the role

ATS Keywords: Product Marketing, Marketing Funnel, User Engagement, Growth Hacking, A/B Testing, Market Research, Data Analysis, Cross-functional Team, Business Goals

ASSUMPTION: The interview process for this role will be competitive, and candidates should be prepared to demonstrate their relevant experience and skills through concrete examples and data-driven insights.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The ideal candidate for this role will have experience with relevant marketing and analytics tools and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Accountability
• Customer focus

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Data-driven and results-oriented
• Open and transparent

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment?
• Are you comfortable working in a cross-functional team and collaborating with technical stakeholders?
• Do you have a strong data-driven approach to marketing and a proven track record of driving results?
• Do you align with SKELAR's company values and cultural norms?

ASSUMPTION: The ideal candidate for this role will be a strong cultural fit for SKELAR, with a proactive, results-driven work style and a commitment to the company's values.

⚠️ Potential Challenges

• The fast-paced, dynamic nature of the role may require candidates to adapt quickly to new priorities and changing circumstances
• The role may involve working with tight deadlines and managing multiple projects simultaneously
• The Ukrainian tech industry is competitive, and candidates may face stiff competition for this role
• The political and economic situation in Ukraine may present unique challenges and uncertainties

ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, dynamic environment and able to thrive in the face of challenges and uncertainties.

📈 Similar Roles Comparison

• This role is similar to other product marketing manager roles in the Ukrainian tech industry, but may offer unique opportunities for professional development and growth within SKELAR's portfolio of products
• The Ukrainian tech industry is competitive, with a strong focus on innovation and data-driven decision-making
• This role offers an opportunity for career progression within SKELAR's venture building operations or within the company's portfolio of products

ASSUMPTION: The ideal candidate for this role will be interested in working in the Ukrainian tech industry and eager to take on new challenges as the company continues to grow and expand its portfolio of products.

📝 Sample Projects

• Developing and optimizing marketing funnels for Liven's user acquisition campaigns
• Conducting market research and competitor analysis to inform Liven's marketing strategy
• Collaborating with cross-functional teams to launch new features and products for Liven

ASSUMPTION: The ideal candidate for this role will have experience with relevant marketing projects and be able to demonstrate their ability to drive results in a dynamic, fast-paced environment.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into SKELAR's overall business strategy and growth plans?
• What opportunities are there for professional development and career progression within SKELAR?
• How does SKELAR support its employees' well-being and work-life balance?
• What is the company's approach to remote work and flexible working hours?

ASSUMPTION: The ideal candidate for this role will be proactive and curious, with a strong desire to understand the company's business and the role's impact on its success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching SKELAR's business and the Liven product, and by practicing your responses to common interview questions
• Follow up with the HR department after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.