📌 Core Information
🔹 Job Title: Product Marketing Manager, Lyft Media
🔹 Company: Lyft
🔹 Location: New York, NY
🔹 Job Type: Full-time, Hybrid (3 days in-office)
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for new ad tech product features and launches.
- Collaborating closely with product and engineering teams to understand product roadmaps and technical details.
- Translating technical specifications into clear, concise, and compelling messaging for various audiences.
- Creating product positioning, messaging, and value propositions that differentiate Lyft Media's solutions in the market.
- Developing sales enablement materials, including presentations, demos, and case studies.
ASSUMPTION: This role requires a strong background in ads product marketing, a track record of developing impactful marketing strategies, and a proven ability to develop strong cross-functional relationships. Experience in the ad tech space or experience with a marketplace business are a plus.
📋 Key Responsibilities
✅ Develop and execute go-to-market strategies for new ad tech product features and launches.
✅ Collaborate closely with product and engineering teams to understand product roadmaps and technical details.
✅ Translate technical specifications into clear, concise, and compelling messaging for various audiences.
✅ Create product positioning, messaging, and value propositions that differentiate Lyft Media's solutions in the market.
✅ Develop sales enablement materials, including presentations, demos, and case studies.
✅ Conduct market research and competitive analysis to identify trends, opportunities, and threats.
✅ Gather and analyze customer feedback to inform product development and marketing strategies.
✅ Partner with marketing communications teams to develop campaigns and content that drive awareness and adoption.
ASSUMPTION: This role requires a deep understanding of Lyft's brand core values and the ability to navigate a busy airport.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field.
Experience: 5+ years of experience in product marketing, preferably in the advertising industry.
Required Skills:
- Strong understanding of digital advertising, ad tech platforms, and the associated ecosystem.
- Experience working closely with product and engineering teams in an agile environment.
- Proven ability to translate technical concepts into clear and compelling marketing messages.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Experience with data-driven marketing and performance analysis.
- Ability to thrive in a fast-paced, dynamic environment.
Preferred Skills:
- Experience with programmatic advertising, demand-side platforms (DSPs), supply-side platforms (SSPs), or data management platforms (DMPs).
- Familiarity with API documentation and technical integrations.
- Experience conducting user research and usability testing.
ASSUMPTION: The ideal candidate will have a strong background in ads product marketing and a proven track record of developing impactful marketing strategies.
💰 Compensation & Benefits
Salary Range: $118,000 - $147,500 per year (New York City area)
Benefits:
- Great medical, dental, and vision insurance options with additional programs available when enrolled
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- 401(k) plan
- Discretionary paid time off (salaried) or 15 days paid time off (hourly)
- 18 weeks of paid parental leave
- Subsidized commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Working Hours: Full-time (40 hours/week), with a hybrid schedule (in-office 3 days per week)
ASSUMPTION: The salary range provided is specific to the New York City area and may vary based on location and other factors. Range is not inclusive of potential equity offering, bonus, or benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Ground Passenger Transportation
Company Size: 5,001-10,000 employees
Founded: 2012
Company Description:
- Lyft was founded in 2012 as one of the first ridesharing communities in the United States.
- Now, millions of drivers have chosen to earn on billions of rides.
- Lyft offers rideshare, bikes, and scooters all in one app — for a more connected world, with transportation for everyone.
Company Specialties:
- Ridesharing
- Carpooling
- Transportation
- Community
- Rideshare
- Drivers
- Gig economy
Company Website: https://www.lyft.com/
ASSUMPTION: Lyft is a well-established company in the ridesharing industry, with a strong focus on connecting communities through various transportation options.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Head of Product Marketing, Lyft Media.
Work Arrangement: Hybrid (in-office 3 days per week, with flexibility to work from anywhere for up to 4 weeks per year)
Growth Opportunities:
- Potential to grow within the Lyft Media team or explore other opportunities within Lyft.
- Chance to work on high-impact projects that drive business growth and customer engagement.
- Opportunity to develop leadership skills by managing cross-functional teams and mentoring junior team members.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on Lyft's business.
🌍 Location & Work Environment
Office Type: Hybrid (in-office 3 days per week)
Office Location(s): 185 Berry Street, San Francisco, CA 94107, US
Geographic Context:
- New York, NY is a major urban center with a vibrant business environment.
- The office is located in the SoMa neighborhood of San Francisco, close to public transportation and various amenities.
- The hybrid work arrangement allows for flexibility and a better work-life balance.
Work Schedule: Full-time (40 hours/week), with a hybrid schedule (in-office 3 days per week)
ASSUMPTION: The hybrid work arrangement provides a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter to discuss the role and qualifications.
- Technical interview with the hiring manager or a team member to assess product marketing skills.
- On-site or virtual interview with the team to assess cultural fit and team dynamics.
- Final interview with the Head of Product Marketing, Lyft Media.
Key Assessment Areas:
- Product marketing skills and experience.
- Ability to translate technical concepts into clear and compelling marketing messages.
- Cross-functional collaboration and communication skills.
- Problem-solving abilities and analytical thinking.
- Cultural fit and alignment with Lyft's core values.
Application Tips:
- Tailor your resume and cover letter to highlight your product marketing experience and relevant skills.
- Be prepared to discuss your experience with ad tech platforms and digital advertising.
- Demonstrate your ability to thrive in a fast-paced, dynamic environment.
- Showcase your understanding of Lyft's brand and core values.
ATS Keywords: Product Marketing, Go-to-Market Strategies, Ad Tech, Digital Advertising, Market Research, Competitive Analysis, Sales Enablement, Customer Insights, Messaging, Value Propositions, Agile Environment, User Research, Usability Testing
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to highlight their relevant experience and skills.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis tools (e.g., Google Analytics)
- Project management tools (e.g., Asana, Jira)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Lyft's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Serve and connect
- Be yourself
- Make it happen
- Take care of each other
- Ownership
- Focus on impact
- Strive for excellence
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Fast-paced and dynamic
- Focused on impact and results
Self-Assessment Questions:
- Do you align with Lyft's core values, particularly "Serve and connect" and "Take care of each other"?
- Are you comfortable working in a fast-paced, dynamic environment with a hybrid work arrangement?
- Do you have strong cross-functional collaboration and communication skills?
ASSUMPTION: Lyft values a diverse and inclusive work environment, and candidates should be prepared to discuss how their background and experiences align with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment.
- Navigating a large, complex organization with various stakeholders.
- Keeping up with the latest trends and developments in the ad tech industry.
- Balancing the need for innovation with the need to maintain consistency with Lyft's brand and core values.
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on Lyft Media's ad tech solutions, but it shares similarities with other product marketing roles in the ad tech industry.
- Compared to other ad tech product marketing roles, this position may offer more exposure to senior leadership and the opportunity to drive high-impact projects.
- Career progression in this role could lead to opportunities in other areas of Lyft's business or within the Lyft Media team.
ASSUMPTION: Candidates should research other product marketing roles in the ad tech industry to better understand the unique aspects of this opportunity at Lyft.
📝 Sample Projects
- Developing a go-to-market strategy for a new ad tech feature, including messaging, positioning, and sales enablement materials.
- Conducting market research and competitive analysis to identify trends, opportunities, and threats in the ad tech industry.
- Gathering and analyzing customer feedback to inform product development and marketing strategies for Lyft Media's ad tech solutions.
ASSUMPTION: These sample projects are representative of the types of initiatives a Product Marketing Manager, Lyft Media, might work on, but the specific projects may vary depending on the team's priorities and the candidate's expertise.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Lyft Media team?
- How does this role fit into the broader organization, and what are the opportunities for growth and collaboration with other teams?
- What are the most pressing challenges facing the Lyft Media team, and how can this role help address them?
- How does Lyft support the professional development and growth of its employees, particularly in the area of product marketing?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest in and fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Lyft Careers page.
- Tailor your resume and cover letter to highlight your product marketing experience and relevant skills.
- Prepare for interviews by researching Lyft's brand, core values, and the ad tech industry.
- Follow up with the recruiter after submitting your application to express your interest and reiterate your qualifications.
- Prepare for interviews by practicing common product marketing interview questions and brushing up on your knowledge of the ad tech industry.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
