📌 Core Information
🔹 Job Title: Product Marketing Manager, Lyft Media
🔹 Company: Lyft
🔹 Location: San Francisco, CA
🔹 Job Type: Full-time, Hybrid (3 days in-office)
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for new ad tech product features and launches
- Collaborating with cross-functional teams to translate technical capabilities into compelling value propositions
- Conducting market research and competitive analysis to inform product development and marketing strategies
- Gathering and analyzing customer feedback to drive product adoption and revenue growth
- Working in a dynamic, fast-paced environment with a strong focus on collaboration and agile methodologies
ASSUMPTION: This role requires a high level of cross-functional collaboration and the ability to thrive in a fast-paced environment. Successful candidates will have a strong background in ads product marketing and a proven track record of developing impactful marketing strategies.
📋 Key Responsibilities
✅ Develop and execute go-to-market strategies for new ad tech product features and launches
✅ Collaborate closely with product and engineering teams to understand product roadmaps and technical details
✅ Translate technical specifications into clear, concise, and compelling messaging for various audiences
✅ Create product positioning, messaging, and value propositions that differentiate Lyft Media solutions in the market
✅ Develop sales enablement materials, including presentations, demos, and case studies
✅ Conduct market research and competitive analysis to identify trends, opportunities, and threats
✅ Gather and analyze customer feedback to inform product development and marketing strategies
✅ Partner with marketing communications teams to develop campaigns and content that drive awareness and adoption
ASSUMPTION: This role requires a strong understanding of digital advertising, ad tech platforms, and the associated ecosystem. Experience working closely with product and engineering teams in an agile environment is also crucial for success.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: 5+ years of experience in product marketing, preferably in the advertising industry
Required Skills:
- Strong understanding of digital advertising and ad tech platforms
- Proven ability to translate technical concepts into clear marketing messages
- Excellent written and verbal communication skills
- Strong analytical and problem-solving abilities
- Experience with data-driven marketing and performance analysis
- Ability to thrive in a fast-paced, dynamic environment
Preferred Skills:
- Experience with programmatic advertising, demand-side platforms (DSPs), supply-side platforms (SSPs), or data management platforms (DMPs)
- Familiarity with API documentation and technical integrations
- Experience conducting user research and usability testing
ASSUMPTION: Candidates with experience in the ad tech space or experience with a marketplace business will have a competitive advantage. A deep understanding of Lyft’s brand values and the ability to navigate a busy airport are also essential for this role.
💰 Compensation & Benefits
Salary Range: $118,000 - $147,500 (San Francisco area)
Benefits:
- Great medical, dental, and vision insurance options with additional programs available when enrolled
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- 401(k) plan
- Discretionary paid time off (12 observed holidays + 15 days for hourly team members)
- 18 weeks of paid parental leave
- Subsidized commuter benefits
- Lyft Pink - exclusive opportunity to test new benefits of the Ridership Program
Working Hours: Full-time, 40 hours per week. Hybrid schedule: in-office on Mondays, Wednesdays, and Thursdays.
ASSUMPTION: The salary range provided is specific to the San Francisco area. Salary ranges are dependent on various factors, including qualifications, experience, and geographic location. Range is not inclusive of potential equity offering, bonus, or benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Ground Passenger Transportation. Lyft operates as a ridesharing platform, connecting drivers with passengers through its mobile app.
Company Size: 5,001-10,000 employees. Lyft is a well-established company with a significant employee base, offering ample opportunities for collaboration and growth.
Founded: 2012. Lyft was founded as one of the first ridesharing communities in the United States and has since grown into a leading transportation network.
Company Description:
- Lyft is driven by its purpose: to serve and connect. It offers rideshare, bikes, and scooters all in one app, aiming to create a more connected world with transportation for everyone.
- Lyft considers its community – drivers, passengers, and employees – as its core strength, fostering a culture of collaboration and innovation.
- Lyft is committed to an inclusive workplace that fosters belonging, ensuring equal opportunities for all employees regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law.
Company Specialties:
- Ridesharing
- Carpooling
- Transportation
- Community
- Rideshare
- Drivers
- Gig economy
Company Website: https://www.lyft.com/
ASSUMPTION: Lyft’s commitment to diversity, equity, and inclusion ensures a supportive work environment for all employees. Its focus on community and collaboration drives innovation and growth within the company.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a significant amount of experience in product marketing, preferably within the advertising industry.
Reporting Structure: The Product Marketing Manager will report directly to the Head of Product Marketing, Lyft Media.
Work Arrangement: Hybrid. This role requires working on-site in the San Francisco office for three days a week (Mondays, Wednesdays, and Thursdays). The remaining two days can be worked remotely.
Growth Opportunities:
- As Lyft continues to grow and expand its services, there will be opportunities for the Product Marketing Manager to take on more responsibilities and advance their career within the company.
- Lyft offers various training and development programs to help employees grow both personally and professionally.
- With a large employee base, there are ample opportunities for collaboration and learning from colleagues across different teams and departments.
ASSUMPTION: Lyft’s commitment to employee growth and development ensures that there are numerous opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: Hybrid. The Product Marketing Manager will work on-site in the San Francisco office for three days a week and remotely for the remaining two days.
Office Location(s): 185 Berry Street, San Francisco, CA 94107, US
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup ecosystem, offering ample opportunities for networking and professional growth.
- The city is known for its diverse culture, beautiful landscapes, and high quality of life.
- San Francisco has a Mediterranean climate, with mild, wet winters and warm, dry summers.
Work Schedule: Full-time, 40 hours per week. The hybrid schedule allows for flexibility and a better work-life balance.
ASSUMPTION: The hybrid work arrangement offers the best of both worlds – the opportunity to collaborate and build relationships with colleagues on-site and the flexibility to work remotely for part of the week.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter
- Behavioral and technical interviews with cross-functional team members
- Final interview with the hiring manager
- Background check and offer extension
Key Assessment Areas:
- Product marketing expertise and experience
- Understanding of digital advertising and ad tech platforms
- Ability to translate technical concepts into clear marketing messages
- Communication and presentation skills
- Problem-solving and analytical abilities
- Cultural fit and alignment with Lyft’s values
Application Tips:
- Highlight your experience with go-to-market strategies and cross-functional collaboration in your resume and cover letter.
- Prepare examples of how you’ve translated technical concepts into compelling marketing messages for your interviews.
- Research Lyft’s brand values and be prepared to discuss how your personal values align with the company’s.
ATS Keywords: Product Marketing, Ads Product Marketing, Go-To-Market Strategies, Digital Advertising, Ad Tech Platforms, Market Research, Competitive Analysis, Sales Enablement, Customer Insights, Messaging, Value Propositions, Collaboration, Agile Environment, User Research
ASSUMPTION: Lyft uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter will help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Jira)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and department. However, strong proficiency in marketing automation, CRM, and data analysis tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Serve and connect
- Be yourself
- Create fearlessly
- Rise to the challenge
- Inclusive and diverse
- One community
Work Style:
- Collaborative and cross-functional
- Agile and adaptable
- Data-driven and analytical
- Creative and innovative
- Customer-focused
Self-Assessment Questions:
- How do your personal values align with Lyft’s core values?
- Can you provide an example of a time when you had to adapt to a significant change in a project or work environment?
- How do you approach gathering and analyzing customer feedback to inform product development and marketing strategies?
ASSUMPTION: Lyft’s commitment to diversity, equity, and inclusion ensures a supportive work environment for all employees. Its focus on collaboration and innovation drives a culture of creativity and growth within the company.
⚠️ Potential Challenges
- The fast-paced nature of the role may require working on multiple projects simultaneously, potentially leading to increased stress and workload.
- The hybrid work arrangement may present communication and collaboration challenges, as not all team members will be on-site at the same time.
- The competitive nature of the advertising industry may require constant adaptation and innovation to stay ahead of the curve.
- The role may require working with tight deadlines and managing multiple stakeholders, potentially leading to increased pressure and stress.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development within the role.
📈 Similar Roles Comparison
- Product Marketing Manager, Lyft Media vs. Senior Product Marketing Manager, Lyft Media
- The Product Marketing Manager role focuses on developing and executing go-to-market strategies for new ad tech product features and launches, while the Senior Product Marketing Manager role involves strategic planning and leadership for the entire product marketing team.
- The Senior Product Marketing Manager role may require more experience and a broader range of skills, including team management and mentoring.
- Product Marketing Manager, Lyft Media vs. Product Marketing Manager, Competitor
- Lyft Media focuses on providing advertising solutions for businesses, while competitors may offer a broader range of products and services, including consumer-facing applications.
- The specific responsibilities and required qualifications for the role may vary depending on the company and its target market.
- Product Marketing Manager, Lyft Media vs. Product Marketing Manager, Different Industry
- The skills and experiences required for the Product Marketing Manager role may vary depending on the industry and the specific products or services offered.
- For example, a Product Marketing Manager in the tech industry may require more technical expertise than one in the consumer goods industry.
ASSUMPTION: While there may be similarities between roles with the same title in different companies or industries, the specific responsibilities, required qualifications, and work environment may vary significantly.
📝 Sample Projects
- Developing a go-to-market strategy for a new ad tech product feature, including customer segmentation, messaging, and launch plan
- Conducting market research and competitive analysis to identify trends, opportunities, and threats in the digital advertising landscape
- Creating a sales enablement presentation to train the sales team on the features and benefits of a new ad tech product
- Gathering and analyzing customer feedback to inform product development and marketing strategies for an existing ad tech product
ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities the Product Marketing Manager may encounter in the role. The specific projects and priorities may vary depending on the company’s needs and the product marketing team’s goals.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Lyft Media product marketing team?
- How does Lyft Media approach collaboration and communication with other teams, such as product, engineering, and sales?
- What are the most significant challenges facing the Lyft Media product marketing team, and how can this role help address them?
- How does Lyft Media measure the success of its product marketing campaigns and strategies?
- What opportunities are there for growth and development within the Lyft Media product marketing team and the broader Lyft organization?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company’s culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with go-to-market strategies, cross-functional collaboration, and digital advertising
- Prepare examples of how you’ve translated technical concepts into clear marketing messages for your interviews
- Research Lyft’s brand values and be prepared to discuss how your personal values align with the company’s
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
