Product Marketing Manager (m/f/d) | Legal AI Tech Start-up | Remote

📌 Core Information

🔹 Job Title: Product Marketing Manager (m/f/d) | Legal AI Tech Start-up | Remote

🔹 Company: Kooku Recruiting GmbH

🔹 Location: Germany (Remote)

🔹 Job Type: Full-Time

🔹 Category: Product Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 3-5 years

🔹 Remote Status: 100% Remote (given a German residence)

🚀 Job Overview

Key aspects of this role include:

• Developing product positioning and messaging for Noxtua, Europe’s first sovereign Legal AI.
• Planning and executing go-to-market strategies for product and feature launches.
• Creating impactful sales and customer success enablement materials.
• Driving content creation to communicate product value and strengthen Noxtua’s market presence.
• Collaborating with cross-functional teams to ensure consistent product messaging.

ASSUMPTION: This role requires a strong understanding of B2B tech marketing, with a focus on industries where compliance and trust are key. Previous experience in legal tech, fintech, or tax tech is beneficial but not strictly required.

📋 Key Responsibilities

✅ Developing clearly differentiated product positioning and messaging based on market research and customer insights.

✅ Planning and executing go-to-market strategies for product and feature launches in collaboration with product, sales, and PR teams.

✅ Creating impactful sales and customer success enablement materials such as slide decks, demo scripts, onboarding assets, and objection-handling content.

✅ Driving content creation by writing blog posts, newsletters, case studies, webinars, white papers, and other lead-nurturing materials that communicate product value.

✅ Analyzing trends, conducting customer and market research, and building relationships with analysts and industry experts to strengthen Noxtua’s market presence.

✅ Supporting Noxtua’s visibility by identifying relevant channels and events and collaborating with other communication teams to ensure consistency across all external communications.

ASSUMPTION: This role involves a mix of strategic planning and operational execution, requiring strong analytical skills and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: A degree in business, marketing, communication, law, IT, or a related field.

Experience: 3-4+ years of experience in Product Marketing, Sales Enablement, or a related role, with at least 1 year specifically as a Product Marketing Manager.

Required Skills:

• Strong storytelling skills and hands-on experience in creating content for diverse formats and audiences.
• A strategic mindset combined with the ability to execute operationally.
• Excellent written and spoken English (C1+); fluency in German or other European languages is a strong plus.
• Strong analytical skills and the ability to work effectively with cross-functional teams.

Preferred Skills:

• Background in B2B tech, especially in industries where compliance and trust are key (e.g., legal tech, fintech, tax tech).
• Experience working with AI or machine learning technologies.

ASSUMPTION: Candidates with a background in legal or compliance-related fields may find this role particularly appealing due to the nature of Noxtua’s product.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Estimated, based on industry standards for a Product Marketing Manager with 3-5 years of experience in Germany)

Benefits:

• Flexible working hours
• 26 days of vacation + December 24th & 31st off
• Discounts (e.g., Urban Sports Club Membership)
• Equipment (Laptop, second screen, keyboard, etc.)

Working Hours: Flexible working hours: Full-time (32-40h/week)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate’s experience and skills. The company offers a competitive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources (Recruitment and Consulting)

Company Size: 11-50 employees (Small to Medium-sized Enterprise)

Founded: 2014

Company Description:

• Kooku Recruiting GmbH is a successful partner for sustainable talent acquisition and retention in Germany.
• The company offers full-service recruitment solutions, including Interim Recruiting, Recruiting on Demand, and Executive Search.
• Kooku Recruiting helps companies achieve their staffing goals with precision and efficiency, utilizing streamlined processes and advanced search algorithms.

Company Specialties:

• Interim Recruiting
• Recruiting on Demand
• Sales Recruiting
• Tech Recruiting
• Marketing Recruiting
• Social Media Recruiting
• Recruiting Consulting
• Employer Branding Consulting

Company Website: https://www.kooku.de

ASSUMPTION: Although Kooku Recruiting GmbH is the organization listed on the job posting, it is likely that they are acting as a recruitment agency for the legal AI tech start-up, Xayn, which develops Noxtua, the product mentioned in the job description.

📊 Role Analysis

Career Level: Mid-level (3-5 years of experience)

Reporting Structure: This role reports directly to the VP of Legal Operations and Legal Sales, Nils.

Work Arrangement: 100% remote work is possible, given a German residence. Other countries may be considered upon request.

Growth Opportunities:

• Potential career progression into senior roles within the marketing or product departments.
• Opportunities to work on cutting-edge AI technology and contribute to its development.
• Chance to gain experience in the legal tech industry and work with international clients.

ASSUMPTION: As a growing start-up, Xayn may offer more opportunities for career growth and professional development compared to larger, more established companies.

🌍 Location & Work Environment

Office Type: Remote (No physical office required)

Office Location(s): Berlin, Germany (Kooku Recruiting GmbH's headquarters)

Geographic Context:

• Germany has a strong legal tech industry, with many start-ups and established companies focusing on AI-driven solutions.
• The legal market in Germany is highly competitive, with a significant demand for innovative technologies that can improve efficiency and accuracy.
• Berlin is a major tech hub in Europe, with a thriving start-up scene and a strong focus on AI and machine learning technologies.

Work Schedule: Flexible working hours: Full-time (32-40h/week)

ASSUMPTION: Although the job posting does not specify a core working hours requirement, it is likely that the role will require some overlap with the team's working hours in the CET time zone.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager, Nils
• Technical assessment or case study presentation
• Final interview with the team or stakeholders
• Job offer and onboarding

Key Assessment Areas:

• Product marketing skills and experience
• Strategic thinking and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in product marketing, sales enablement, or related roles.
• Demonstrate your understanding of the legal tech industry and the unique challenges it faces.
• Showcase your ability to create compelling content and communicate complex ideas effectively.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic mindset.

ATS Keywords: Product Marketing, Sales Enablement, B2B Tech, Legal Tech, Compliance, Content Creation, Market Research, Strategic Mindset, Storytelling, Communication, Team Collaboration, Customer Insights, Go-to-market Strategies, AI, Legal Workflows, User Needs

ASSUMPTION: As a recruitment agency, Kooku Recruiting GmbH may use Applicant Tracking Systems (ATS) to screen and manage job applications. Including relevant keywords in your resume and cover letter can help your application pass through the initial screening process.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• AI and machine learning platforms (e.g., Python, TensorFlow, PyTorch)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Precision and efficiency in talent acquisition and retention
• Strategic consulting and operational support for clients
• Continuous improvement and optimization of recruitment processes

Work Style:

• Collaborative and team-oriented, with a focus on cross-functional communication
• Results-driven and focused on achieving client goals
• Adaptable and responsive to changing market conditions and client needs

Self-Assessment Questions:

• Do you have experience working in a fast-paced, dynamic environment, and can you thrive in a role that requires both strategic thinking and operational execution?
• Are you comfortable working with cross-functional teams and collaborating with stakeholders to achieve common goals?
• Do you have a strong understanding of B2B tech marketing, with a focus on industries where compliance and trust are key?

ASSUMPTION: As a recruitment agency, Kooku Recruiting GmbH may prioritize candidates who align with their company values and work style, as well as those who have experience working with recruitment and consulting firms.

⚠️ Potential Challenges

• The legal tech industry is highly competitive, with many established companies and start-ups vying for market share.
• The role may require working with complex and sensitive legal data, which can present unique challenges in terms of data protection and compliance.
• The role may require some travel for client meetings, industry events, or team-building activities.
• The company may experience rapid growth or changes in its product offerings, which could impact the role's responsibilities and priorities.

ASSUMPTION: The potential challenges listed above are specific to the legal tech industry and the nature of the role. Candidates should be prepared to address these challenges and demonstrate their ability to adapt and thrive in a dynamic and competitive environment.

📈 Similar Roles Comparison

• This role is similar to a Product Marketing Manager in other B2B tech companies, but with a focus on the unique challenges and opportunities presented by the legal tech industry.
• Compared to other Product Marketing Manager roles, this position may require a stronger emphasis on compliance, trust, and data protection, as well as a deeper understanding of legal workflows and user needs.
• Career progression in this role may involve moving into senior marketing or product management positions within the company or transitioning into a similar role at another legal tech start-up or established company.

ASSUMPTION: The comparison points listed above are intended to provide context and help candidates understand the unique aspects of this role within the broader legal tech industry.

📝 Sample Projects

• Developing a go-to-market strategy for a new AI-driven legal research tool, including market analysis, customer segmentation, and competitive positioning.
• Creating a suite of sales enablement materials, such as slide decks, demo scripts, and objection-handling content, to support the launch of a new legal AI product.
• Conducting customer and market research to identify trends, pain points, and opportunities in the legal tech industry, and using this information to inform product development and marketing strategies.

ASSUMPTION: The sample projects listed above are intended to illustrate the types of initiatives a Product Marketing Manager might work on in a legal tech company. The specific projects and priorities may vary depending on the company's product offerings, market position, and growth stage.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits into the broader organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the most significant challenges facing the legal tech industry, and how does this role contribute to addressing them?
• How does the company approach data protection and compliance, particularly in relation to its AI-driven legal products?

ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, the team, and the company's approach to the legal tech industry. Candidates should tailor their questions to the specific aspects of the role and company that are most important to them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.workable.com/e7RVoeQBWZNELvBBJxGGSa/product-marketing-manager-(m%2Ff%2Fd)-%7C-legal-ai-tech-start-up-%7C-remote-in-germany-at-kooku-recruiting-gmbh
• Tailor your resume and cover letter to highlight your relevant experience in product marketing, sales enablement, or related roles, as well as your understanding of the legal tech industry and the unique challenges it faces.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic mindset.
• If selected for an interview, be prepared to discuss your approach to product marketing, sales enablement, and content creation, as well as your understanding of the legal tech industry and the specific needs of legal professionals.
• Follow up with the hiring manager, Nils, one week after submitting your application to confirm receipt and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.