📌 Core Information
🔹 Job Title: Product Marketing Manager M/F
🔹 Company: Agicap
🔹 Location: Milan, Lombardy, Italy
🔹 Job Type: Permanent - Full-time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining clear and differentiated product positioning
- Ensuring message consistency across all channels
- Designing, structuring, and executing go-to-market strategies
- Monitoring product performance and recommending corrective actions
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work cross-functionally with various teams.
📋 Key Responsibilities
✅ Positioning & Messaging:
- Define clear and differentiated product positioning
- Ensure message consistency across all channels (marketing, sales, etc.)
✅ Go-to-Market Strategy:
- Design, structure, and execute go-to-market strategies
- Work closely with local teams to ensure successful product launches
✅ Performance Tracking:
- Set equipment and activation goals for key products
- Monitor performance and recommend corrective actions in case of deviations
ASSUMPTION: The candidate should be comfortable working in a fast-paced environment and be able to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in a fast-growing scale-up environment
Required Skills:
- Strong expertise in positioning & messaging
- Solid project management skills
- Proficiency in data analysis & modeling
- Excellent written and verbal communication skills
- Good understanding of Finance
Preferred Skills:
- Familiarity with AI tools for Product Marketing use cases
ASSUMPTION: Candidates with advanced knowledge of finance and experience with AI tools will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €40,000 - €55,000 a year
Benefits:
- Restaurant Tickets
- Team Buildings
- Challenges
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager role with 5-10 years of experience in Milan, Italy.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees
Founded: 2016 in Lyon, France
Company Description:
- Agicap allows CEOs and Finance teams of SMBs and Mid-Market companies to efficiently manage and forecast their cash flow, pay their suppliers, and get paid.
- Cash is King, and Agicap fundamentally reshapes the way companies manage one of their greatest pain points.
- The company's ambition is to become the global financial management solution for SMEs and Mid-Market companies worldwide.
Company Specialties:
- Cash flow management
- Financial forecasting
- Supplier payments
- Customer payments
Company Website: agicap.com/en/
ASSUMPTION: Agicap is a fast-growing scale-up with a strong focus on innovation and international expansion.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: Reports directly to the Head of Product Marketing (who reports to the VP of Product)
Work Arrangement: On-site, with a multi-country scope (France, DACH, Italy, UK, Spain)
Growth Opportunities:
- Potential to grow within the Product Marketing team or explore other functions within the company
- Opportunity to work on high-impact projects and contribute to the company's international expansion
ASSUMPTION: This role offers significant growth potential as Agicap continues to expand its presence across Europe.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a rooftop
Office Location(s): Milan, Italy
Geographic Context:
- Milan is the second-largest city in Italy and a major economic hub
- The city is known for its vibrant culture, fashion, and finance industries
- Milan is well-connected by public transportation, making it easy to commute to work
Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment at Agicap's Milan office is fast-paced, collaborative, and focused on driving results.
💼 Interview & Application Insights
Typical Process:
- Initial interview with Eline, Team Leader Talent Acquisition
- 1st round with Charlotte May, Head of Product Marketing
- 2nd round with a live case study
- Final step at the offices: a tour of the workplace, a chance to meet part of the team, and an interview with Etienne Desbrières, VP Product
Key Assessment Areas:
- Product Marketing expertise
- Communication skills
- Problem-solving abilities
- Cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and experience with go-to-market strategies
- Research Agicap's products and competitors to demonstrate your understanding of the market landscape
ATS Keywords: Product Positioning, Messaging, Go-to-Market Strategy, Performance Tracking, Data Analysis, Finance Knowledge, AI Tools Familiarity, Entrepreneurial Mindset, Performance-Driven, Proactive, Challenger Mindset, Multitasking, Curiosity, Continuous Learning
ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills throughout the application process, as well as their cultural fit with Agicap's values.
🛠️ Tools & Technologies
- AI tools for Product Marketing use cases (if applicable)
- Data analysis and modeling tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The candidate should be comfortable using various tools and technologies to streamline their work and collaborate effectively with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Entrepreneurial mindset
- Performance-driven and metrics-focused approach
- Proactive, self-starter attitude, comfortable with experimentation
Work Style:
- Collaborative and cross-functional teamwork
- Fast-paced and dynamic work environment
- Focus on driving results and continuous learning
Self-Assessment Questions:
- Do you have a strong entrepreneurial mindset and a proactive attitude?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you have a performance-driven and metrics-focused approach to your work?
ASSUMPTION: Applicants should assess their cultural fit with Agicap's values and work style before applying to ensure a successful and fulfilling career experience.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Collaborating effectively with cross-functional teams across multiple countries
- Adapting to a rapidly growing and evolving company
ASSUMPTION: Applicants should be prepared to face these challenges and demonstrate their ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Product Marketing Manager role in other fast-growing scale-ups or tech companies
- However, Agicap's focus on cash flow management and international expansion sets it apart from other companies in the industry
- Career progression opportunities may vary depending on the company's size and growth trajectory
ASSUMPTION: Applicants should research similar roles in other companies to better understand the market landscape and expectations for a Product Marketing Manager role.
📝 Sample Projects
- Developing a go-to-market strategy for a new cash flow management product
- Conducting market research to identify customer pain points and opportunities for product improvement
- Collaborating with the Product team to define product positioning and messaging
ASSUMPTION: These sample projects are intended to provide applicants with an understanding of the types of initiatives they may work on in this role.
❓ Key Questions to Ask During Interview
- How does Agicap support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Agicap measure the success of its product marketing efforts, and what are the key performance indicators (KPIs) for this role?
- What is the typical career path for a Product Marketing Manager at Agicap?
- How does Agicap foster a culture of collaboration and innovation?
ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and their understanding of Agicap's business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: agicap.com/en/careers/
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and experience with go-to-market strategies
- Research Agicap's products and competitors to demonstrate your understanding of the market landscape
- Follow up with the hiring manager, Eline, Team Leader Talent Acquisition, one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
