Product Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Product Marketing Manager (m/w/d)

🔹 Company: Timocom GmbH

🔹 Location: Erkrath, North Rhine-Westphalia, Germany

🔹 Job Type: Full-time (Vollzeit)

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-04-16

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (2 days per month in Erkrath)

🚀 Job Overview

Key aspects of this role include:

• Developing Go-to-Market and Post-Launch strategies in collaboration with Sales and Product Management
• Planning, organizing, and optimizing targeted product marketing measures
• Conducting Retention Marketing to enhance Retention Rate, NPS, CLV, and customer satisfaction
• Managing the product marketing budget
• Serving as a sparring partner for product knowledge and internal knowledge transfer
• Identifying customer needs and developing solutions in collaboration with Sales, Product Management, and Customer Service
• Overseeing customer communication with the team

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving product adoption and customer retention.

📋 Key Responsibilities

✅ Developing and implementing Go-to-Market and Post-Launch strategies in collaboration with Sales and Product Management

✅ Planning, organizing, and optimizing targeted product marketing measures

✅ Conducting Retention Marketing to enhance Retention Rate, NPS, CLV, and customer satisfaction

✅ Managing the product marketing budget

✅ Serving as a sparring partner for product knowledge and internal knowledge transfer

✅ Identifying customer needs and developing solutions in collaboration with Sales, Product Management, and Customer Service

✅ Overseeing customer communication with the team

ASSUMPTION: The role requires strong collaboration skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 3 years of experience in Product Marketing, Online Marketing, or a similar role

Required Skills:

• Proven understanding of B2B marketing, customer journeys, and product adoption
• Strategic thinking and hands-on mentality with high self-motivation
• Ability to target complex content to specific audiences and collaborate with interdisciplinary teams
• Analytical thinking and ability to derive and evaluate measures based on KPIs
• Structured, solution-oriented, and independent working style
• Proficiency in common marketing tools and openness to using AI in marketing
• Fluent in German and English, with additional language skills being an asset

Preferred Skills:

• Experience working in a hybrid or remote environment
• Knowledge of the logistics industry
• Familiarity with marketing automation tools

ASSUMPTION: The ideal candidate will have a strong background in product marketing and a proven track record of driving product adoption and customer retention.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and qualifications)

Benefits:

• Flexible working hours and remote work options
• Up to 120 days of remote work from abroad per year
• Access to an internal learning platform with over 20,000 offers and personalized development plans
• Health initiatives and after-work events
• E-bike or bike leasing, discounted job ticket, or commuting allowance
• Childcare facilities in Erkrath and a parent-child office in the headquarters

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work from home several days per month

ASSUMPTION: The salary range is estimated based on industry standards for mid-level product marketing roles in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Timocom GmbH operates in the IT Services and IT Consulting industry, focusing on logistics and transportation solutions. The company is known for its innovative freight exchange and services within Europe.

Company Size: Timocom GmbH has 501-1,000 employees, making it a mid-sized company that offers a collaborative work environment.

Founded: The company was founded in 1997 and has since grown to become one of the most successful mid-sized IT and data specialists serving the logistics industry in Europe.

Company Description:

• Timocom GmbH connects logistics professionals and offers smart, safe, and simple solutions for road transport
• The company's flagship product is the TIMOCOM Road Freight Marketplace, an innovative freight exchange and services platform within Europe
• Timocom GmbH is committed to expanding its marketplace with new, cutting-edge digital solutions to help customers keep the world moving today and in the future

Company Specialties:

• Freight and vehicle space management
• Tendering platform and system solutions
• Augmented and innovative IT solutions for logistics and transportation
• Freight exchange, freight quotes, and free loads
• E-sourcing and online marketplace solutions

Company Website: https://www.timocom.co.uk

ASSUMPTION: Timocom GmbH is a well-established company with a strong focus on innovation and customer satisfaction in the logistics industry.

📊 Role Analysis

Career Level: This role is a mid-level position within the product marketing team, offering opportunities for growth and development.

Reporting Structure: The Product Marketing Manager reports directly to the Head of Marketing and works closely with the Product Management and Sales teams.

Work Arrangement: This role offers a hybrid work arrangement, requiring employees to be present in the Erkrath office for 2 days per month and participate in team office days.

Growth Opportunities:

• Expanding one's skillset in product marketing and related fields
• Gaining experience working in a mid-sized company and contributing to its growth and success
• Potential career progression to senior roles within the marketing department or other areas of the business

ASSUMPTION: This role offers a unique opportunity to work in a dynamic and innovative environment, with ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Timocom GmbH has a modern and collaborative office environment in Erkrath, Germany.

Office Location(s): The company's headquarters is located at Timocom Platz 1, 40699 Erkrath, Germany, with additional offices in Székesfehérvár, Hungary; Ústí nad Labem, Czech Republic; and Wrocław, Poland.

Geographic Context:

• Erkrath is a town in the state of North Rhine-Westphalia, Germany, located near Düsseldorf and Cologne
• The region is known for its strong logistics and transportation industry
• Erkrath offers a mix of urban and rural living, with easy access to nature and nearby cities

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work from home several days per month

ASSUMPTION: The hybrid work arrangement offers employees the best of both worlds, combining the benefits of working from home with the advantages of a collaborative office environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the HR department
• On-site or virtual interview with the hiring manager and team members
• Final interview with the Head of Marketing

Key Assessment Areas:

• Product marketing skills and experience
• Strategic thinking and problem-solving abilities
• Collaboration and communication skills
• Language proficiency in German and English

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Be prepared to discuss your approach to product marketing, customer retention, and budget management
• Research Timocom GmbH and the logistics industry to demonstrate your understanding of the company and its market

ATS Keywords: Product Marketing, B2B Marketing, Customer Journeys, Product Adoption, Strategic Thinking, Analytical Skills, Collaboration, Retention Marketing, Budget Management, Communication, German Language, English Language

ASSUMPTION: The interview process will focus on assessing the candidate's product marketing skills, strategic thinking, and cultural fit with the company.

🛠️ Tools & Technologies

• Common marketing tools (e.g., CRM, marketing automation, analytics)
• AI and machine learning tools for marketing
• Collaboration and communication platforms (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: The ideal candidate will have experience with common marketing tools and be open to leveraging AI and machine learning technologies in their work.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Customer focus and satisfaction
• Collaboration and teamwork
• Sustainability and environmental responsibility

Work Style:

• Dynamic and fast-paced environment
• Strong focus on collaboration and teamwork
• Flexible and adaptable work style
• Open and transparent communication

Self-Assessment Questions:

• How do you align with Timocom GmbH's values, particularly innovation and customer focus?
• How comfortable are you working in a hybrid or remote environment, and how do you ensure effective communication and collaboration with your team?
• How do you approach continuous learning and professional development in a dynamic and evolving work environment?

ASSUMPTION: Timocom GmbH values candidates who are innovative, customer-focused, and collaborative, with a strong work ethic and a growth mindset.

⚠️ Potential Challenges

• Balancing strategic thinking with hands-on execution in a fast-paced environment
• Managing a hybrid work arrangement effectively, balancing remote work and on-site collaboration
• Adapting to a mid-sized company culture, which may differ from larger or smaller organizations
• Working in a competitive and dynamic industry, requiring continuous learning and adaptation

ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced and dynamic environment, balancing strategic thinking with hands-on execution and adapting to a mid-sized company culture.

📈 Similar Roles Comparison

• Product Marketing Manager vs. Senior Product Marketing Manager: The main difference lies in the level of experience and responsibility, with senior roles offering more strategic decision-making and team leadership opportunities
• Product Marketing Manager vs. Marketing Manager: Product Marketing Managers focus specifically on product-related marketing activities, while Marketing Managers oversee the broader marketing strategy and tactics for an organization
• Product Marketing Manager vs. Product Manager: Product Marketing Managers focus on marketing and customer-facing aspects of products, while Product Managers are responsible for the overall product development and lifecycle

ASSUMPTION: The ideal candidate will have a clear understanding of the differences between these roles and be able to articulate how their skills and experience align with the Product Marketing Manager position at Timocom GmbH.

📝 Sample Projects

• Developing and executing a Go-to-Market strategy for a new product launch, in collaboration with Sales and Product Management
• Conducting customer segmentation and targeting to enhance product adoption and customer retention
• Managing the product marketing budget and optimizing resource allocation based on KPI performance

ASSUMPTION: These sample projects illustrate the strategic and hands-on aspects of the Product Marketing Manager role at Timocom GmbH.

❓ Key Questions to Ask During Interview

• How does the Product Marketing team collaborate with other departments, such as Sales and Product Management?
• What are the key priorities for the first 90 days in this role?
• How does Timocom GmbH support the professional development and growth of its employees?
• What are the most challenging aspects of working in a hybrid or remote environment, and how does the company address these challenges?
• How does Timocom GmbH measure the success of its product marketing efforts, and what KPIs are most important for this role?

ASSUMPTION: These interview questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare for the interview by researching Timocom GmbH and the logistics industry, and be ready to discuss your approach to product marketing, customer retention, and budget management
• If selected, be prepared to provide examples of your work and demonstrate your problem-solving skills
• Follow up with the HR department one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.