📌 Core Information
🔹 Job Title: Product Marketing Manager - Marketing & Prospecting Solutions
🔹 Company: Experian
🔹 Location: Costa Mesa, California, United States
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Driving awareness and demand for Experian's prospecting and marketing solutions
- Collaborating with cross-functional teams to build marketing strategies
- Creating and optimizing marketing assets, demos, and sales enablement tools
- Understanding client journeys and competitive landscapes
- Tracking performance and optimizing tactics to achieve desired outcomes
ASSUMPTION: This role requires a strong background in product marketing, with a focus on digital and performance acquisitions in the financial services or fintech industry.
📋 Key Responsibilities
✅ Create, deploy, and optimize marketing assets to win in the marketplace and deepen consideration of Experian's prospecting suite of offerings
✅ Participate in and contribute to messaging and positioning of each product
✅ Collaborate with integrated marketing teams to deliver high-impact campaigns, assets, and sales enablement tools
✅ Execute with sales to create demos that highlight key competitive differentiators
✅ Foster alignment across teams and adapt to evolving needs
✅ Understand client journeys, pain points, and barriers
✅ Go deep into insights and reflect them throughout messaging and materials
✅ Track performance, review results, and optimize tactics to achieve desired outcomes
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of Performance / Product Marketing experience, with 2-3 years in finserv / fintech credit-specific marketing (digital, performance acquisitions mandatory)
Required Skills:
- Proven success in past PMM roles, B2B orientation
- 2+ years of experience with core product marketing functions - positioning, pricing, packaging, GTM planning, sales enablement, marketing research, competitive intel and product launch
- Ability to be a culture carrier within a team and work to enhance the PMM discipline within Experian
Preferred Skills:
- Fluency in Spanish
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: Fluency in Spanish and experience with marketing automation tools are not required but would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in the financial services industry)
Benefits:
- Medical, Dental, Vision insurance
- Life, short term disability insurance, long term disability insurance
- Paid time off, paid sick time, paid volunteer time
- 401K with 4% employer match
- Flexible work environment
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Experian is a global data and technology company, powering opportunities for people and businesses around the world. They operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.
Company Size: Experian has over 22,500 employees across 32 countries and is listed on the London Stock Exchange (EXPN).
Founded: Experian was founded in 1960 and has since grown into a global leader in data and technology solutions.
Company Description:
- Experian helps to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market
- Their unique combination of data, analytics, and software helps millions of people to realize their financial goals and helps businesses to grow and prosper
- Experian invests in people and new advanced technologies to unlock the power of data
Company Specialties:
- Credit Services
- Fraud & Identity Management
- Marketing Services
- Decision Analytics
- Data Management
Company Website: www.experianplc.com
ASSUMPTION: Experian's global presence and diverse range of services make it an attractive employer for candidates seeking international opportunities and career growth.
📊 Role Analysis
Career Level: Mid-level to senior-level role, with the opportunity for growth and advancement within the marketing department
Reporting Structure: This role reports directly to the Director of Product Marketing - Prospecting
Work Arrangement: Remote (Solely), with flexibility for on-site work as needed
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunity to work on high-impact projects and gain exposure to senior leadership
- Chance to learn and develop new skills in a dynamic and innovative environment
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on more responsibilities and advance within the marketing department.
🌍 Location & Work Environment
Office Type: Experian has multiple office locations, with this role being based in Costa Mesa, California
Office Location(s): 475 Anton Blvd, Costa Mesa, CA 92626, United States
Geographic Context:
- Costa Mesa is located in Orange County, California, and is known for its beaches, parks, and cultural attractions
- The area offers a high quality of life, with a mix of urban and suburban environments
- Experian's office is conveniently located near major highways and public transportation
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The geographic context of this role offers candidates the opportunity to live and work in a desirable location with a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- Behavioral and situational interviews with hiring managers and team members
- Case study or presentation, depending on the role
- Final interview with senior leadership
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Collaboration and communication skills
- Understanding of marketing principles and best practices
- Ability to work independently and manage multiple projects
Application Tips:
- Highlight relevant experience and achievements in your resume, with a focus on product marketing and digital acquisitions
- Tailor your cover letter to demonstrate your understanding of Experian's business and the specific needs of this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role
ATS Keywords: Product Marketing, Digital Marketing, Sales Enablement, Market Research, Competitive Intelligence, GTM Planning, Positioning, Pricing, Packaging, Performance Marketing, Collaboration, Messaging, Campaign Execution, Client Journey Understanding, Insight Analysis, Optimization
ASSUMPTION: Experian's interview process is designed to assess candidates' skills and cultural fit, with a focus on behavioral and situational interviews.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Experience with marketing automation tools, CRM software, and data analysis tools is preferred but not required for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Accountability
- Inclusion
Work Style:
- Dynamic and fast-paced environment
- Strong focus on collaboration and teamwork
- Opportunity for growth and development
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced environment?
- Are you a strong collaborator with excellent communication skills?
- Are you eager to learn and develop new skills in a diverse and innovative environment?
ASSUMPTION: Candidates who are strong collaborators, adaptable, and eager to learn will be well-suited to Experian's culture and work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Working with a diverse range of stakeholders, including product, sales, and marketing teams
- Keeping up with the latest trends and best practices in product marketing and digital acquisitions
- Adapting to changes in the market and competitive landscape
ASSUMPTION: These challenges are common to roles in product marketing and can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is similar to other Product Marketing Manager roles in the financial services industry, with a focus on digital acquisitions and performance marketing
- Experian's global presence and diverse range of services set it apart from other companies in the industry
- This role offers significant growth opportunities and the chance to work on high-impact projects
ASSUMPTION: Candidates should research similar roles and companies in the industry to better understand the competitive landscape and make informed decisions about their career path.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch
- Conducting market research and competitive analysis to inform product positioning and messaging
- Creating and optimizing marketing assets, demos, and sales enablement tools to drive awareness and demand for Experian's prospecting and marketing solutions
ASSUMPTION: These sample projects are representative of the types of initiatives a Product Marketing Manager might work on at Experian, but the specific projects may vary depending on the role and the organization's priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the organization?
- What are the biggest challenges facing the product marketing team, and how can this role help address them?
- How does Experian support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Experian measure the success of its product marketing efforts, and how can this role contribute to those metrics?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and achievements in product marketing and digital acquisitions
- Write a cover letter that demonstrates your understanding of Experian's business and the specific needs of this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
