Product Marketing Manager - Metaverse Prescription Go-to-Market, AR/VR

📌 Core Information

🔹 Job Title: Product Marketing Manager - Metaverse Prescription Go-to-Market, AR/VR

🔹 Company: Meta

🔹 Location: Los Angeles, CA

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Influencing product strategies and positioning for target audiences
• Driving go-to-market efforts that enhance awareness and adoption
• Cross-functional collaboration with partners throughout the company
• Data-driven decision making and analysis

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and data analysis skills. It is ideal for experienced product marketing professionals looking to make a significant impact on a global audience.

📋 Key Responsibilities

✅ Influence product development and support business investment cases by synthesizing and analyzing customer feedback sources

✅ Create prescription product and commercialization strategy to drive product adoption and engagement

✅ Identify market strategy and target audiences, develop product positioning, pricing, and placement, and collaborate with cross-functional teams to achieve launch goals

✅ Manage prescription data and analytics, uncovering actionable insights to drive access and adoption in existing and new channels

✅ Serve as the subject matter expert on prescription wearer channel needs and mindsets

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration. It requires a strong understanding of product marketing principles and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree required, MS or MBA degree preferred

Experience: 7+ years of experience in product marketing, product management, management consulting, or business strategy

Required Skills:

• Experience in product marketing, product management, or related fields
• Strong data analysis skills
• Proven ability to collaborate with cross-functional teams
• Experience working with technical partners and translating between technical and consumer languages
• Experience working with consumer electronics channels and retailers

Preferred Skills:

• Experience working in vision correction and/or eye health fields
• Experience working independently in a fast-paced, entrepreneurial environment

ASSUMPTION: Candidates with a strong background in product marketing, data analysis, and cross-functional collaboration will be most successful in this role. Experience in vision correction or eye health fields is a plus but not required.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (based on industry standards for a senior product marketing role in Los Angeles)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Generous time off and parental leave policies
• On-site meals and snacks
• Employee discounts on Meta products and services

Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for meetings and project deadlines)

ASSUMPTION: Salary and benefits packages for senior roles at Meta are competitive and in line with industry standards for the Los Angeles area.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology industry, with a focus on social media, virtual reality, and augmented reality. The company is known for its innovative approach to connecting people and building immersive digital experiences.

Company Size: Meta is a large company with over 10,000 employees, providing ample opportunities for career growth and collaboration.

Founded: Meta was founded in 2004 and has since grown to become one of the world's most influential technology companies.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible
• The company is known for its iconic social media platforms, including Facebook, Instagram, and WhatsApp
• Meta is also a leader in virtual and augmented reality technologies, with a focus on building the next evolution in social technology

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: https://www.metacareers.com/

ASSUMPTION: Meta's large size and diverse portfolio of products and services provide ample opportunities for career growth and professional development.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in product marketing.

Reporting Structure: The Product Marketing Manager will report directly to the Head of Product Marketing for Metaverse Prescription Go-to-Market, AR/VR.

Work Arrangement: This role is on-site, with the expectation that the employee will work from one of Meta's offices in Los Angeles, CA.

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the product marketing team
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Access to professional development resources and training programs

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on Meta's metaverse initiatives.

🌍 Location & Work Environment

Office Type: Meta's offices are modern, collaborative workspaces designed to foster creativity and innovation.

Office Location(s): Los Angeles, CA (with the option to work from other Meta offices in Menlo Park, Burlingame, New York, or Seattle)

Geographic Context:

• Los Angeles is a vibrant, multicultural city with a thriving tech industry
• The city offers a wide range of cultural attractions, entertainment options, and outdoor activities
• Los Angeles has a Mediterranean climate, with mild winters and warm, sunny summers

Work Schedule: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for meetings and project deadlines)

ASSUMPTION: Meta's offices in Los Angeles provide a dynamic and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the recruitment team
• Behavioral and situational interviews with cross-functional team members
• Case study or project presentation to assess strategic thinking and problem-solving skills
• Final interview with the hiring manager

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation abilities
• Cross-functional collaboration and communication skills
• Cultural fit and alignment with Meta's values

Application Tips:

• Highlight relevant experience and achievements in product marketing, data analysis, and cross-functional collaboration
• Tailor your resume and cover letter to emphasize your fit for this specific role and company
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research Meta's mission, values, and recent initiatives to demonstrate your enthusiasm for the company and its goals

ATS Keywords: Product Marketing, Product Management, Business Strategy, Data Analysis, Market Strategy, Product Positioning, Pricing, Forecasting, Collaboration, Consumer Electronics, Partnerships, Customer Research, Technical Communication, Vision Correction, Eye Health, Entrepreneurial Mindset

ASSUMPTION: Meta's application process is designed to assess candidates' strategic thinking, data analysis, and cross-functional collaboration skills, as well as their cultural fit with the company's values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Analytics
• Social media analytics tools (e.g., Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: This role requires proficiency in common productivity and data analysis tools, as well as an understanding of social media analytics and project management platforms.

👔 Cultural Fit Considerations

Company Values:

• Give people the power to build community and bring the world closer together
• Focus on impact
• Be bold
• Be open
• Build strong teams
• Hold yourself accountable

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Innovative and entrepreneurial
• Adaptable and responsive to change

Self-Assessment Questions:

• How have you demonstrated a focus on impact in your previous roles?
• Can you provide an example of a time when you had to be bold and take calculated risks?
• How do you approach building strong, effective teams in a collaborative work environment?

ASSUMPTION: Meta's company values emphasize community, impact, and innovation, with a focus on building strong teams and fostering a collaborative work environment.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with frequent changes and priorities
• Managing multiple projects and stakeholders simultaneously
• Adapting to new technologies and tools as the metaverse landscape evolves
• Balancing the need for strategic thinking with the need for tactical execution

ASSUMPTION: This role presents unique challenges related to its fast-paced, dynamic nature and the need to balance strategic thinking with tactical execution.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position focuses specifically on prescription optical products and the metaverse, requiring a unique blend of expertise in both areas
• This role is part of a larger effort to bring prescription eyewear into the metaverse, positioning it at the intersection of technology and healthcare
• Career progression in this role could lead to opportunities in product management, marketing leadership, or other strategic positions within Meta's metaverse initiatives

ASSUMPTION: This role is unique in its focus on prescription optical products and the metaverse, requiring a specific set of skills and knowledge that may not be found in traditional product marketing roles.

📝 Sample Projects

• Developing a go-to-market strategy for a new prescription optical product launching in the metaverse
• Conducting market research to understand the needs and preferences of prescription wearers in the metaverse
• Collaborating with cross-functional teams to create targeted marketing campaigns for prescription optical products in the metaverse

ASSUMPTION: These sample projects illustrate the unique blend of strategic thinking, data analysis, and cross-functional collaboration required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role fit into the broader metaverse strategy at Meta?
• What are the most significant challenges facing the metaverse prescription go-to-market team, and how can this role help address them?
• How does Meta support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These interview questions are designed to provide insight into the team structure, strategic priorities, and company culture, as well as opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role and company
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research Meta's mission, values, and recent initiatives to demonstrate your enthusiasm for the company and its goals
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.