📌 Core Information
🔹 Job Title: Product Marketing Manager (Monetization)
🔹 Company: Xsolla
🔹 Location: Berlin, Germany
🔹 Job Type: Full time
🔹 Category: Computer Games
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Conducting market research and partner surveys to inform product strategy
- Collaborating with cross-functional teams to identify product-market fit and develop messaging
- Executing go-to-market strategies for B2B products
- Creating various types of content assets to support marketing efforts
- Launching and optimizing paid and organic marketing campaigns
ASSUMPTION: This role requires a strong understanding of B2B marketing and the gaming industry to be successful.
📋 Key Responsibilities
✅ Conduct market researches, partner surveys, customer interviews, and competitor researches to make informed decisions about the product positioning and influence the product strategy.
✅ Work closely with business heads, SMEs, and product teams to identify the product market fit and build the messaging that resonates with the target audience and differentiates the products and solutions from the competition.
✅ Develop and execute go-to-market strategy (B2B) that coincides with product goals and objectives as well as the objectives set by the business.
✅ Create strong marketing briefs to be used by the integrated marketing team, production teams, and external marketing agencies in their execution of projects and marketing campaigns.
✅ Create various types of content assets, including but not limited to pitch decks, emails, ebooks, blogs, one-pagers, booklets, videos, speaking engagement scripts, landing pages, and more.
✅ Launch paid and organic marketing campaigns across multiple channels, measure their effectiveness, and make data-driven decisions to optimize the campaigns.
✅ Develop training materials, educational content, and product demos to help business development, account management, and integration teams grow their product expertise and be successful when communicating with partners.
ASSUMPTION: This role requires strong project management skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree or higher in marketing, product management, communications, PR, business analytics, or related field.
Experience: 3+ years of product marketing experience (B2B) in the D2C and/or gaming industries.
Required Skills:
- Proven track record of successful B2B marketing campaigns in the D2C/gaming industries
- Strong project management skills
- Comfortable working with G-suite, Jira, Confluence, Miro, Figma, and other tools
- Ability to track and analyze data and measure the success of the campaigns
- Customer-centric mindset
- Excellent written and strong presentation skills in English (B2 or above)
- Excellent communication skills and ability to collaborate and lead cross-functional teams
Preferred Skills:
- Familiarity with the gaming industry and its trends
- Experience with CRM and marketing automation tools
ASSUMPTION: Candidates with experience in the gaming industry or familiarity with its trends may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €80,000 per year
Benefits:
- 100% company-paid medical, dental, and vision plans
- Unlimited Flexible Time Off
- Personalized career roadmap for each employee
- Training and educational opportunities
Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM)
ASSUMPTION: The salary range provided is based on industry standards for product marketing managers in the gaming industry in Berlin.
📌 Applicant Insights
🔍 Company Context
Industry: Xsolla operates in the computer games industry, focusing on providing business solutions for game developers and publishers. The company caters to businesses of all sizes, from indie to enterprise.
Company Size: Xsolla has 1,001-5,000 employees globally, with offices worldwide. This size allows for ample opportunities for growth and collaboration.
Founded: Xsolla was founded in 2005 and has since grown to become a leading provider of game business engines, helping game developers and publishers operate more efficiently and sell more games.
Company Description:
- Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games.
- The company serves only the video game industry, catering to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization.
- Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Epic Games, and PUBG Corporation.
Company Specialties:
- Game payments
- Local payment solutions
- Online game monetization
- Microtransactions
- In-game payment solutions
- In-game payments
- Online game payments
- In-game monetization
- Game monetization
- Billing
- Billing services
- Payment gateway
- Fraud management
- Gaming
- Game publishing
- Game development
- Mobile game monetization
- Video game funding
- Revenue building
- And video game discoverability
Company Website: xsolla.com
ASSUMPTION: Xsolla's focus on the gaming industry and its extensive experience make it a strong employer in the field.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring several years of experience in product marketing.
Reporting Structure: The Product Marketing Manager (Monetization) will report directly to the Head of Marketing or a similar role.
Work Arrangement: This is an on-site position, requiring the candidate to work from Xsolla's Berlin office.
Growth Opportunities:
- As Xsolla continues to grow, there may be opportunities for the right candidate to take on more responsibility or move into a management role.
- The company offers training and educational opportunities to help employees develop their skills and advance their careers.
- Xsolla's global presence provides opportunities for international collaboration and exposure to diverse markets.
ASSUMPTION: Candidates who demonstrate strong performance and a commitment to growth may have opportunities for advancement within the company.
🌍 Location & Work Environment
Office Type: Xsolla's Berlin office is a collaborative and creative workspace designed to foster innovation and teamwork.
Office Location(s): Krausenstraße 9, Berlin, BE 10117, DE
Geographic Context:
- Berlin is a vibrant and multicultural city with a thriving tech industry and a strong gaming community.
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities.
- Berlin is well-connected by public transportation, making it easy for employees to commute to the office.
Work Schedule: Standard business hours (Monday-Friday, 9:00 AM - 5:00 PM) with flexibility for occasional remote work as needed.
ASSUMPTION: The Berlin office provides a dynamic and engaging work environment that supports collaboration and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Head of Marketing or a similar role
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and interpretation
- Communication and presentation skills
- Collaboration and teamwork
Application Tips:
- Highlight your relevant experience in product marketing and the gaming industry.
- Demonstrate your understanding of Xsolla's business and the gaming industry as a whole.
- Showcase your ability to develop and execute effective marketing campaigns.
- Prepare examples of your past marketing work to discuss during the interview.
ATS Keywords: Product marketing, B2B marketing, gaming industry, market research, campaign development, data analysis, communication skills, collaboration, teamwork
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, industry knowledge, and cultural fit with Xsolla.
🛠️ Tools & Technologies
- G-suite (Google Drive, Google Docs, Google Sheets)
- Jira
- Confluence
- Miro
- Figma
- CRM and marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: Familiarity with these tools is preferred, but not required. Xsolla provides training and support to help employees develop their skills.
👔 Cultural Fit Considerations
Company Values:
- Empowering creators
- Leveling the playing field
- Fostering a supportive environment
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you share Xsolla's commitment to empowering creators and leveling the playing field in the gaming industry?
- Are you comfortable working in a collaborative and data-driven environment?
- Do you have the ability to adapt and respond to change in a fast-paced industry?
ASSUMPTION: Xsolla values candidates who are passionate about the gaming industry, committed to collaboration, and adaptable to change.
⚠️ Potential Challenges
- The gaming industry is highly competitive and dynamic, requiring constant adaptation and innovation.
- Xsolla's global presence may require occasional remote work and collaboration with teams in different time zones.
- The role may involve working on multiple projects simultaneously, requiring strong project management skills.
- Berlin's high cost of living may present financial challenges for some candidates.
ASSUMPTION: Candidates should be prepared to work in a fast-paced and dynamic environment, with a willingness to adapt and innovate.
📈 Similar Roles Comparison
- Compared to other product marketing roles in the gaming industry, this role places a stronger emphasis on B2B marketing and monetization strategies.
- Xsolla's global presence and extensive experience in the gaming industry make it a strong employer in the field.
- Career paths in product marketing may vary depending on the specific company and industry trends.
ASSUMPTION: Candidates should research Xsolla's unique position in the gaming industry and how it compares to other employers in the field.
📝 Sample Projects
- Developing a go-to-market strategy for a new B2B product offering
- Creating a marketing campaign to promote an existing product to a new target audience
- Conducting market research to inform product positioning and messaging
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks they may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Xsolla support the growth and development of its employees?
- What are the biggest challenges facing the gaming industry, and how does Xsolla approach them?
- How does Xsolla measure the success of its marketing campaigns, and what metrics are most important?
- What is the work-life balance like at Xsolla, and how does the company support employee well-being?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in product marketing and the gaming industry.
- Prepare examples of your past marketing work to discuss during the interview.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
