Product Marketing Manager - Navigation Solutions

📌 Core Information

🔹 Job Title: Product Marketing Manager - Navigation Solutions

🔹 Company: Advanced Navigation

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-Time

🔹 Category: Robotics Engineering

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing go-to-market strategies for advanced navigation technologies
• Creating compelling product messaging and positioning
• Collaborating cross-functionally to align product messaging with market needs
• Driving marketing campaigns across account-based and broad-based channels

ASSUMPTION: This role requires a strong understanding of B2B marketing, particularly for complex technical products, and experience working with international markets.

📋 Key Responsibilities

✅ Develop and execute go-to-market strategies for advanced navigation products

✅ Create and maintain product messaging and positioning frameworks

✅ Collaborate with Product, Engineering, Sales, and Marketing teams to align messaging

✅ Support pricing and packaging strategy through market insights and value analysis

✅ Partner with Sales and Growth teams to integrate product messaging into account-based strategies

✅ Ensure consistent deployment of product messaging across marketing channels

✅ Conduct market and customer research to inform commercial strategy

✅ Measure and optimize marketing campaign performance

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or Business Strategy

Experience: 5+ years in B2B Product Marketing within a technology-led environment

Required Skills:

• Strategic thinking and ability to simplify complex information
• Deep familiarity with B2B go-to-market planning and execution
• Exceptional communication and storytelling skills
• Commercial and customer-oriented mindset
• Confidence working cross-functionally
• Skilled in using marketing tools and platforms

Preferred Skills:

• Qualifications in Engineering, Physics, or a related technical field
• Experience in navigation, sensing, robotics, or autonomous systems
• Knowledge of technical marketing in regulated or safety-critical industries

ASSUMPTION: While a degree in a related field is required, relevant experience and skills are equally important for this role.

💰 Compensation & Benefits

Salary Range: AUD 120,000 - 160,000 per annum (based on industry standards for a Product Marketing Manager with 5-10 years of experience in Australia)

Benefits:

• Access to industry-leading products and diverse projects
• Opportunities for growth and variety in roles
• Competitive salary and benefits package

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Advanced Navigation operates in the robotics engineering sector, focusing on navigation and autonomous systems.

Company Size: 201-500 employees, offering a mid-sized company environment with opportunities for growth and variety.

Founded: 2012, with a history of innovation and expansion in the navigation and autonomous systems industry.

Company Description:

• Global leader in navigation and autonomous systems
• Specializes in software-enhanced hardware for land, air, sea, and space applications
• Vertically integrated manufacturing and extensive research capabilities

Company Specialties:

• Satellite & RF Navigation Systems
• Acoustic Navigation Systems
• Robotics
• Inertial Navigation Systems
• Photonics
• Quantum Sensing
• Artificial Intelligence

Company Website: www.advancednavigation.com

ASSUMPTION: Advanced Navigation's focus on research, testing, and vertically integrated manufacturing sets it apart in the navigation and autonomous systems industry.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and progression within the company.

Reporting Structure: This role reports directly to the Head of Marketing and works closely with Product, Engineering, Sales, and Marketing teams.

Work Arrangement: On-site, with opportunities for flexible work arrangements and remote work for specific tasks or projects.

Growth Opportunities:

• Expansion into new markets and industries
• Advancement in deep technology fields, such as robotics, inertial, photonic, and quantum sensing
• Potential to lead and mentor junior team members

ASSUMPTION: The growth opportunities in this role are driven by the company's expansion into new markets and technologies, as well as its commitment to employee development.

🌍 Location & Work Environment

Office Type: Advanced Navigation's Sydney headquarters is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 255 George St, Level 12, Sydney, New South Wales 2000, AU

Geographic Context:

• Sydney is a vibrant, multicultural city with a high quality of life
• Close proximity to beaches, parks, and cultural attractions
• Well-connected by public transportation and major highways

Work Schedule: Standard business hours with opportunities for flexible work arrangements and remote work for specific tasks or projects.

ASSUMPTION: The work environment at Advanced Navigation is collaborative and innovative, with a strong focus on research and development.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager to discuss the role and company in more detail
• Technical assessment or case study to evaluate problem-solving skills and strategic thinking
• Final interview with key stakeholders to discuss the role and answer any remaining questions

Key Assessment Areas:

• Strategic thinking and planning
• Communication and presentation skills
• Technical understanding of navigation and autonomous systems
• Collaboration and teamwork

Application Tips:

• Highlight relevant experience and skills in your resume, focusing on B2B marketing and complex technical products
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for the interview by researching the company, its products, and the industry

ATS Keywords: Product Marketing, B2B Marketing, Complex Technical Products, International Markets, Cross-Functional Collaboration, Market Research, Campaign Management, Strategic Planning, Autonomous Systems, Navigation Technologies

ASSUMPTION: The interview process at Advanced Navigation is designed to assess the candidate's strategic thinking, communication skills, and technical understanding, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• CRM: Salesforce
• Marketing Automation: Marketo
• Content Management System: WordPress
• Analytics Platform: Google Analytics
• Collaborative Marketing Systems: Asana, Slack

ASSUMPTION: The tools and technologies used at Advanced Navigation are industry-standard and designed to streamline marketing processes and improve collaboration.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Customer Focus
• Excellence

Work Style:

• Innovative and creative
• Collaborative and team-oriented
• Results-driven and accountable
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a dynamic, innovative environment where you can drive strategic change?
• Are you comfortable working cross-functionally and collaborating with diverse teams?
• Do you have a strong customer focus and a passion for delivering exceptional results?

ASSUMPTION: Advanced Navigation values innovation, collaboration, and a strong customer focus, and seeks candidates who align with these values and work styles.

⚠️ Potential Challenges

• Managing complex, technical products and messaging
• Working with international markets and varied commercial models
• Balancing high-level strategy with hands-on delivery
• Keeping up with rapid product development and industry trends

ASSUMPTION: The potential challenges in this role are driven by the complexity of the products, the global nature of the markets, and the fast-paced environment at Advanced Navigation.

📈 Similar Roles Comparison

• Compared to a Product Marketing Manager in a consumer goods company, this role requires a deeper understanding of technical products and markets
• In contrast to a Product Marketing Manager in a software company, this role involves more hardware-focused products and markets
• Career progression may involve moving into senior management or specialized roles within the company

ASSUMPTION: This role is unique in its focus on advanced navigation technologies and requires a strong understanding of both technical products and global markets.

📝 Sample Projects

• Developing a go-to-market strategy for a new inertial navigation system
• Creating a messaging framework for a suite of acoustic navigation products
• Supporting a product launch campaign for a quantum sensing technology

ASSUMPTION: These sample projects illustrate the range of products and markets that a Product Marketing Manager at Advanced Navigation might work with.

❓ Key Questions to Ask During Interview

• How does this role contribute to the company's overall growth strategy?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development of its employees?
• What are the most challenging aspects of working in this role, and how can I best prepare for them?
• How does the company approach innovation and staying ahead of industry trends?

ASSUMPTION: These interview questions are designed to assess the role's strategic fit, the company's culture, and the opportunities for professional growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in B2B marketing, complex technical products, and international markets
• Prepare for the interview by researching the company, its products, and the industry
• Follow up with the hiring manager within a week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.