📌 Core Information
🔹 Job Title: Product Marketing Manager, North America Stores Marketing, NASM COOP
🔹 Company: Amazon
🔹 Location: Seattle, WA; New York, NY; Santa Monica, CA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing CO-OP strategy for Amazon managed channels
- Managing stakeholder relationships across Marketing, Creative, and Stores
- Creating pitch decks to share CO-OP packages with vendors
- Contributing to strategic marketing documents and creative reviews
- Building CO-OP packages in Amazon internal tracking tools
ASSUMPTION: This role requires a high degree of collaboration and cross-functional teamwork. The ideal candidate will be comfortable working in a fast-paced, high-visibility environment and managing multiple stakeholders.
📋 Key Responsibilities
✅ Own CO-OP strategy for Amazon managed channels including Homepage, Browse, Email, Push, Social, Display Ads, and more.
✅ Responsible for partner stakeholder management to ensure vendor-funded packages are executed as promised.
✅ Work with Design to develop pitch decks to share with vendors the exciting details of the CO-OP packages.
✅ Partner with NASM leads to plan and contribute to strategic marketing documents and creative reviews.
✅ Build CO-OP packages in Amazon internal tracking tools and partner closely with Vendor Managers and Customer Success Managers to see through financial transaction of vendor packages.
ASSUMPTION: This role involves both strategic planning and hands-on tactical work to bring COOP packages to vendors and ensure a seamless customer experience.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in product marketing, vendor management, or a related field
Required Skills:
- Proven experience in product marketing or a related field
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Ability to work in a fast-paced, high-visibility environment
- Proficient in Microsoft Office Suite and Google Suite
Preferred Skills:
- Experience with Amazon's internal tracking tools
- Familiarity with vendor management and stakeholder communication
- Background in retail or e-commerce
ASSUMPTION: While not explicitly stated, a strong understanding of Amazon's internal tools and processes would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Product Marketing Manager role at Amazon)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Employee discounts on Amazon products
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for meetings and project deadlines
ASSUMPTION: Salary range is estimated based on industry standards for a Product Marketing Manager role at Amazon. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Large enterprise)
Founded: 1994 (as an online bookstore, later expanding to e-commerce and cloud services)
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon is known for its customer-centric approach, operational excellence, and long-term thinking
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce platform and services
- Cloud computing and infrastructure services (Amazon Web Services)
- Digital content and streaming services (Amazon Prime Video, Amazon Music, etc.)
- Artificial intelligence and machine learning technologies (Alexa, Amazon Go, etc.)
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse business segments offer numerous growth and career development opportunities for employees.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the NASM Marketing CO-OP team lead
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to take on more responsibilities and advance to a senior role within the team
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to gain experience in vendor management and stakeholder communication
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop new skills in a dynamic and fast-paced environment.
🌍 Location & Work Environment
Office Type: Corporate office environment with open floor plans and collaborative workspaces
Office Location(s): Seattle, WA; New York, NY; Santa Monica, CA
Geographic Context:
- Seattle, WA: Headquarters of Amazon, with a vibrant tech industry and a mix of urban and outdoor activities
- New York, NY: Major hub for e-commerce and retail, with a fast-paced and competitive job market
- Santa Monica, CA: Home to Amazon's Studios and a thriving tech industry, with a laid-back beach lifestyle
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for meetings and project deadlines
ASSUMPTION: The office environment at Amazon is collaborative and fast-paced, with a strong emphasis on innovation and customer focus.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with a recruiter
- On-site or virtual interview with the hiring manager and team members
- Final interview with a senior leader or panel of team members
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and presentation skills
- Collaboration and teamwork
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your past accomplishments in product marketing or vendor management
- Be ready to discuss your understanding of Amazon's business and CO-OP opportunities
ATS Keywords: Product Marketing, CO-OP, Vendor Management, Stakeholder Communication, Amazon Managed Channels, Pitch Decks, Strategic Planning
ASSUMPTION: The interview process at Amazon is comprehensive and designed to assess both technical skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Suite (Gmail, Google Docs, Google Sheets, Google Slides)
- Amazon's internal tracking tools (e.g., Amazon Shopping Guides)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with Amazon's internal tools and processes would be beneficial for this role, but not strictly required.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsession
- Ownership
- Invent and Simplify
- Learn and Be Curious
- Hire and Develop the Best
- Insist on the Highest Standards
- Think Big
- Bias for Action
- Frugality
- Earn Trust
Work Style:
- Fast-paced and high-visibility environment
- Collaborative and team-oriented
- Customer-centric and data-driven
- Focus on innovation and continuous improvement
Self-Assessment Questions:
- How do you stay organized and manage multiple priorities in a fast-paced environment?
- Can you provide an example of a time when you successfully managed a stakeholder relationship to achieve a common goal?
- How do you approach learning and adapting to new tools and technologies?
ASSUMPTION: Amazon's company culture is fast-paced, collaborative, and customer-centric, with a strong emphasis on innovation and continuous improvement.
⚠️ Potential Challenges
- Managing multiple stakeholders and vendor relationships can be complex and time-consuming
- Working in a fast-paced, high-visibility environment can be stressful and demanding
- The role may require occasional travel to Amazon offices in Seattle, New York, or Santa Monica
- Amazon's large size and diverse business segments can present unique challenges in terms of communication and collaboration
ASSUMPTION: These challenges are inherent to the role and can be managed effectively with strong communication, organizational skills, and a customer-centric mindset.
📈 Similar Roles Comparison
- This role is similar to a Product Marketing Manager or Vendor Management role in a retail or e-commerce setting, but with a focus on CO-OP opportunities and Amazon's managed channels
- Industry-specific context: Amazon's size and scale present unique opportunities and challenges compared to smaller retailers or e-commerce platforms
- Career path comparison: This role offers growth potential and opportunities to gain experience in vendor management, stakeholder communication, and strategic planning
ASSUMPTION: This role is unique to Amazon and offers a distinct set of opportunities and challenges compared to similar roles in other organizations.
📝 Sample Projects
- Developing a new CO-OP package for a major vendor, including pitch deck creation, stakeholder management, and execution
- Collaborating with cross-functional teams to plan and execute a strategic marketing campaign for a key vendor
- Building and managing CO-OP packages in Amazon's internal tracking tools, ensuring vendor-funded packages are executed as promised
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with this role, but may vary based on specific vendor needs and Amazon's evolving business priorities.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for developing and executing a CO-OP package?
- How does this role collaborate with other teams within Amazon, such as Category, Creative, Curation, and Merchandising?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
- How does Amazon support the professional development and growth of its employees in this role?
- What are the most challenging aspects of this role, and how can they be effectively managed?
ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and growth opportunities associated with this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your past accomplishments in product marketing or vendor management
- Be ready to discuss your understanding of Amazon's business and CO-OP opportunities
- Follow up with the recruiter one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
