📌 Core Information
🔹 Job Title: Product Marketing Manager - Opticiens, Audioprothésistes & Laboratoires d'analyses (x/f/m)
🔹 Company: Doctolib
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Permanent, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 6-8 years
🔹 Remote Status: Hybrid (Flexibility days allowing to work in EU countries and the UK 10 days per year)
🚀 Job Overview
Key aspects of this role include:
- Acting as a CEO for the Opticiens, Audioprothésistes & Laboratoires market, accountable for its satisfaction and growth
- Building an in-depth understanding of the market and customers, and supporting product managers in product discovery and delivery
- Defining product positioning, value propositions, pricing, and sales enablers for the cluster
- Monitoring and improving product usage, satisfaction, business performance, and defining strategies to boost acquisition, upsell, and reduce churn
- Collaborating with various teams, including Product, Sales, Ops, Data, Partnerships, Marketing, Public Affairs, and Top Management
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and strong business acumen to succeed in a fast-paced environment.
📋 Key Responsibilities
✅ Define and execute strategies to maximize growth, retention, satisfaction, usage, and follow their implementation for the Opticiens, Audioprothésistes & Laboratoires market
✅ Build an in-depth understanding of the market, competition, trends, customers, and their needs, pain points, and behaviors
✅ Support product managers in product discovery, prioritization, and delivery by bringing strong convictions on needed products
✅ Define the most relevant product positioning, craft powerful value propositions, define list price policy and pricing, and design key sales enablers (demo)
✅ Monitor product usage and satisfaction metrics and define and execute strategies to improve adoption and engagement
✅ Monitor business and performance metrics and define and execute strategies to improve acquisition/upsell and reduce churn
✅ Work closely with various teams, including Product, Sales, Ops, Data, Partnerships, Marketing, Public Affairs, and Top Management
ASSUMPTION: This role involves a high degree of cross-functional collaboration, stakeholder management, and strategic planning.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6-8 years of experience in product marketing management, go-to-market strategy, or a related role, with a focus on healthcare and Opticiens, Audioprothésistes & Laboratoires environments
Required Skills:
- Proven experience in new product launches, product marketing management, or go-to-market strategy
- Strong storytelling and copywriting skills
- Fluency in English and French
- Strong business acumen and ability to embody the “start small, think big” mindset
- Ability to bring together multiple functions to get things done in a fast-moving environment
Preferred Skills:
- Passion for both the product and the users
- Previous experience in healthcare and Opticiens, Audioprothésistes & Laboratoires environments
ASSUMPTION: Candidates with a strong background in product marketing, go-to-market strategy, and healthcare are well-suited for this role. Previous experience in Opticiens, Audioprothésistes & Laboratoires environments is a plus.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (fixed) + bonus on objectives (according to your profile)
Benefits:
- Health Insurance for you and your family
- Quarterly bonus
- Up to 14 days of RTT
- Flexible workplace policy (hybrid and office-based mode)
- Flexibility days allowing to work in EU countries and the UK 10 days per year
- Wellbeing program (free mental health and coaching offer with our partner moka.care)
- Lunch voucher with Swile card
- Work Council subsidy to refund part of sport club membership or creative class
- Bicycle subsidy
- Reimbursement of public transportation or company car (only for Field Sales)
- Relocation support for international mobilities
Working Hours: 40 hours per week, with flexibility in work arrangement
ASSUMPTION: The salary range and benefits package are competitive and in line with industry standards for a role of this level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on healthcare and e-health solutions
Company Size: 1,001-5,000 employees, with a fast-paced, startup-like culture
Founded: 2013, with a mission to improve access to healthcare for everyone
Company Description:
- Doctolib is a French healthcare technology company that provides online appointment booking services for healthcare professionals and patients
- The company aims to improve access to healthcare by offering a user-friendly platform that connects patients with healthcare providers
- Doctolib operates in France, Germany, and Italy, with a strong focus on expanding its services and improving the healthcare experience for both patients and professionals
Company Specialties:
- Santé (Health)
- Internet
- Innovation
- Rails
- e-health
- Scale-Up
- Frenchtech
- Online appointments
- Healthcare
- Technology
- Data protection and security
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib is a rapidly growing company with a strong focus on innovation and improving access to healthcare. The company culture is dynamic and fast-paced, with a strong emphasis on collaboration and cross-functional teamwork.
📊 Role Analysis
Career Level: Mid to Senior level, with opportunities for growth and career advancement
Reporting Structure: This role reports directly to the VP of Growth & Strategy
Work Arrangement: Hybrid, with flexibility to work in EU countries and the UK up to 10 days per year
Growth Opportunities:
- Potential career progression into senior leadership roles within the Growth & Strategy team or other departments
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Chance to grow professionally in a fast-paced, innovative environment
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success and advance their career.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being
Office Location(s): Levallois-Perret, Île-de-France, France
Geographic Context:
- The office is located in the western suburbs of Paris, with easy access to public transportation
- The area offers a mix of urban and suburban living, with plenty of amenities and green spaces nearby
- Paris is a vibrant, multicultural city with a rich history and a thriving arts and culture scene
Work Schedule: Standard working hours, with flexibility in work arrangement
ASSUMPTION: The office environment at Doctolib is designed to foster collaboration, creativity, and employee well-being. The location offers easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- 45’ interview with Talent Acquisition (Savine Chastenet)
- 60’ interview with the hiring manager (Clémence Marteau)
- 60’ case study with the manager and head of PMM paramedics & salaried (Sarah Caboche)
- Validation with VP Growth & Strategy (Julie Touyarot)
- 2 reference checks
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder management
- Strong business acumen and ability to make data-driven decisions
- Excellent communication and storytelling skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with Opticiens, Audioprothésistes & Laboratoires environments and healthcare marketing strategies
- Showcase your ability to think strategically and make data-driven decisions
ATS Keywords: Product Marketing, Go-to-Market Strategy, Healthcare, Opticiens, Audioprothésistes, Laboratoires, Market Research, Strategic Planning, Cross-functional Collaboration
ASSUMPTION: The interview process at Doctolib is designed to assess the candidate's strategic thinking, problem-solving skills, and cultural fit with the company. Successful candidates will be able to demonstrate their ability to work collaboratively and make data-driven decisions.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or adapted to by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Always prioritize the patient's needs and well-being
- Innovative: Continuously seek new and better ways to improve healthcare
- Collaborative: Work together to achieve common goals and drive success
- Accountable: Take ownership of your responsibilities and hold yourself and others accountable for results
- Expert: Strive to be the best in your field and continuously learn and improve
Work Style:
- Dynamic and fast-paced, with a focus on results and continuous improvement
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication
- Data-driven, with a focus on making informed decisions and measuring performance
- Patient-centric, with a strong focus on understanding and addressing the needs of healthcare professionals and patients
Self-Assessment Questions:
- Do you have a proven track record of success in product marketing or go-to-market strategy roles, with a focus on healthcare and Opticiens, Audioprothésistes & Laboratoires environments?
- Are you fluent in English and French, with strong storytelling and copywriting skills?
- Do you have a strong business acumen and the ability to embody the “start small, think big” mindset?
- Are you comfortable working in a dynamic, fast-paced environment and collaborating with various teams to achieve common goals?
- Do you share Doctolib's commitment to improving access to healthcare for everyone and prioritizing the patient's needs and well-being?
ASSUMPTION: Successful candidates for this role will demonstrate a strong fit with Doctolib's company values and work style, with a proven track record of success in product marketing or go-to-market strategy roles and a passion for improving healthcare.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities in a fast-paced environment
- Developing and executing strategies for a diverse and complex market, with a focus on Opticiens, Audioprothésistes & Laboratoires environments
- Adapting to a hybrid work arrangement and balancing remote and on-site work effectively
- Navigating a large, rapidly growing organization and building relationships with various teams
- Maintaining a strong focus on patient-centricity and prioritizing the patient's needs and well-being in decision-making processes
ASSUMPTION: These challenges are inherent to the role and the fast-paced, dynamic environment at Doctolib. Successful candidates will be able to navigate these challenges effectively and make a meaningful impact on the company's success.
📈 Similar Roles Comparison
- This role is unique in its focus on the Opticiens, Audioprothésistes & Laboratoires market and requires a strong understanding of healthcare environments and marketing strategies specific to these markets
- Compared to other product marketing roles, this position offers a unique opportunity to work on a specific market segment and drive its growth and success
- Career progression in this role may lead to senior leadership positions within the Growth & Strategy team or other departments, with opportunities to work on diverse projects and gain exposure to various aspects of the business
ASSUMPTION: This role offers a unique opportunity to work on a specific market segment and drive its growth and success, with potential for career progression and exposure to various aspects of the business.
📝 Sample Projects
- Conducting market research and customer segmentation for the Opticiens, Audioprothésistes & Laboratoires market to inform product development and marketing strategies
- Developing and executing go-to-market strategies for new products or features targeted at Opticiens, Audioprothésistes & Laboratoires environments
- Monitoring and improving product usage and satisfaction metrics for the Opticiens, Audioprothésistes & Laboratoires market, with a focus on driving adoption and engagement
ASSUMPTION: These sample projects are representative of the types of initiatives the successful candidate may work on in this role, with a focus on driving growth, retention, and satisfaction for the Opticiens, Audioprothésistes & Laboratoires market.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Opticiens, Audioprothésistes & Laboratoires market and the key challenges facing the cluster?
- How does this role fit into the overall growth strategy for Doctolib, and what are the key priorities for the first 90 days in this position?
- What are the key performance indicators (KPIs) used to measure the success of the Opticiens, Audioprothésistes & Laboratoires market, and how will I be expected to contribute to their improvement?
- How does Doctolib support the professional development and growth of its employees, and what opportunities exist for career progression in this role?
- What is the company's approach to work-life balance, and how does the hybrid work arrangement support employees' needs and well-being?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the opportunities for growth and development. Successful candidates will be able to ask insightful and relevant questions that demonstrate their understanding of the role and their fit with the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/doctolib/jobs/6498871003
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on product marketing, go-to-market strategy, and healthcare environments
- Prepare for the interview by researching Doctolib's company culture, values, and mission, and be ready to discuss your experience and qualifications for the role
- Follow up with the hiring manager or talent acquisition team after the interview to express your interest in the position and reiterate your qualifications
- If selected for the role, be prepared to provide references and complete any additional screening or assessment processes as required
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
