📌 Core Information
🔹 Job Title: Product Marketing Manager - Opticiens, Audioprothésistes & Laboratoires d'analyses (x/f/m)
🔹 Company: Doctolib
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Permanent, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 6-8 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Defining and implementing strategies to maximize growth, retention, satisfaction, usage, and follow-up for the Opticiens, Audioprothésistes & Laboratoires market.
- Acting as the voice of healthcare facilities and patients, working closely with various teams such as Product, Sales, Ops, Data, Partnerships, Marketing, Public Affairs, and Top Management.
- Monitoring and improving product usage, satisfaction, business, and performance metrics.
- Launching new products, defining partnership strategies, and identifying go-to-market strategies.
- Collaborating with cross-functional teams to achieve common goals in a fast-paced environment.
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and a deep understanding of the healthcare industry, particularly the Opticiens, Audioprothésistes & Laboratoires market.
📋 Key Responsibilities
✅ Build an in-depth understanding of the market, competition, trends, customers, decision-makers, end-users, needs, pain points, and behaviors.
✅ Support Product Managers in product discovery, prioritization, and delivery by bringing strong convictions about needed products.
✅ Define the most relevant product positioning, craft powerful value propositions, design key sales enablers, and list price policy.
✅ Monitor product usage and satisfaction metrics, and define and execute strategies to improve adoption and engagement.
✅ Monitor business and performance metrics, and define and execute strategies to improve acquisition/upsell and reduce churn.
✅ Identify and address key challenges within the clusters, such as boosting patient awareness, usage of existing solutions, launching new products, defining partnership strategies, and identifying go-to-market strategies.
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive market success.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience).
Experience: 6-8 years of experience in new product launches, product marketing management, or go-to-market strategy, with a focus on healthcare and Opticiens, Audioprothésistes & Laboratoires environments.
Required Skills:
- Strong storytelling and copywriting skills.
- Fluency in English and French.
- Proven ability to work effectively with cross-functional teams.
- Excellent analytical and problem-solving skills.
- Strong business acumen and ability to embody the "start small, think big" mindset.
Preferred Skills:
- Experience with CRM and marketing automation tools.
- Knowledge of the French healthcare market and regulations.
- Familiarity with data analysis and visualization tools.
ASSUMPTION: Candidates with a strong background in product marketing, a deep understanding of the healthcare industry, and excellent communication skills are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and performance).
Benefits:
- Health Insurance for you and your family.
- Quarterly bonus (based on position).
- Up to 14 days of RTT (Réduction du Temps de Travail).
- Flexible workplace policy offering both hybrid and office-based modes.
- Flexibility days allowing work in EU countries and the UK for 10 days per year.
- Wellbeing program (free mental health and coaching offer with moka.care).
- Lunch voucher with Swile card.
- Work Council subsidy to refund part of sport club membership or creative class.
- Bicycle subsidy.
- Reimbursement of public transportation or company car (only for Field Sales).
- Relocation support for international mobilities.
Working Hours: Full-time (40 hours per week), with flexibility for remote work.
ASSUMPTION: The salary range is estimated based on market research and comparable roles within the company and industry. Benefits are subject to change and may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on healthcare technology and telehealth solutions.
Company Size: 1,001-5,000 employees, offering a dynamic and collaborative work environment.
Founded: 2013, with a mission to improve access to healthcare for everyone.
Company Description:
- Doctolib is a fast-growing healthcare technology company, aiming to improve access to healthcare for everyone.
- The company powers health professionals and enables them to have a better work-life balance.
- Doctolib helps people to be healthier and have faster and easier access to care.
Company Specialties:
- Santé (Health).
- Internet.
- Innovation.
- Rails.
- e-health.
- Telehealth.
- Frenchtech.
- Online appointments.
- Healthcare.
- Technology.
- Data protection and security.
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib is a well-established company in the healthcare technology sector, with a strong focus on innovation and improving access to care.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and career advancement.
Reporting Structure: This role reports directly to the VP of Growth & Strategy and works closely with various teams, including Product, Sales, Ops, Data, Partnerships, Marketing, Public Affairs, and Top Management.
Work Arrangement: Hybrid, with a combination of on-site and remote work.
Growth Opportunities:
- Potential career progression within the Marketing department or other functions within the company.
- Opportunities to work on diverse projects and gain experience in various aspects of product marketing.
- Exposure to a dynamic and fast-growing company, offering ample learning and development opportunities.
ASSUMPTION: This role offers a unique opportunity to work in a strategic and cross-functional capacity, driving market success and growth for a key market segment within Doctolib.
🌍 Location & Work Environment
Office Type: Hybrid, with a combination of on-site and remote work.
Office Location(s): Levallois-Perret, Île-de-France, France (with potential flexibility for work in EU countries and the UK for up to 10 days per year).
Geographic Context:
- The office is located in the western suburbs of Paris, offering easy access to public transportation and amenities.
- The region is home to a thriving tech industry, with numerous startups and established companies.
- Paris offers a rich cultural scene, with numerous museums, theaters, and restaurants.
Work Schedule: Full-time (40 hours per week), with flexibility for remote work and a hybrid work arrangement.
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment based on their preferences and needs.
💼 Interview & Application Insights
Typical Process:
- 45’ interview with Talent Acquisition (Savine Chastenet).
- 60’ interview with the hiring manager (Clémence Marteau).
- 60’ case study with the manager and head of PMM paramedics & salaried (Sarah Caboche).
- Validation with VP Growth & Strategy (Julie Touyarot).
- 2 reference checks.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Cross-functional collaboration and communication skills.
- Industry knowledge and understanding of the Opticiens, Audioprothésistes & Laboratoires market.
- Cultural fit and alignment with Doctolib's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your understanding of the Opticiens, Audioprothésistes & Laboratoires market and your ideas for driving growth and success.
- Demonstrate your ability to work effectively with cross-functional teams and drive results in a fast-paced environment.
ATS Keywords: Product Marketing, Opticiens, Audioprothésistes, Laboratoires, Healthcare, Market Growth, Strategic Planning, Cross-functional Collaboration, French, English, Storytelling, Copywriting, Business Acumen, Go-to-Market Strategy.
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, industry knowledge, and cultural fit, with a focus on the candidate's ability to drive market success and growth for the Opticiens, Audioprothésistes & Laboratoires market.
🛠️ Tools & Technologies
- CRM and marketing automation tools (e.g., Salesforce, HubSpot).
- Data analysis and visualization tools (e.g., Tableau, Power BI).
- Project management tools (e.g., Asana, Trello).
- Collaboration and communication tools (e.g., Slack, Microsoft Teams).
ASSUMPTION: The specific tools and technologies used may vary based on the candidate's role and team, but strong proficiency in relevant software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: We always put patients first and strive to improve their healthcare experience.
- Innovative: We embrace change and continuously seek new ways to improve our products and services.
- Collaborative: We work together across teams and functions to achieve common goals and drive success.
- Excellence: We strive for the highest standards in all that we do, from product development to customer service.
- Empowering: We empower our employees to take ownership of their work and make a meaningful impact on our mission.
Work Style:
- Dynamic and fast-paced, with a focus on results and continuous improvement.
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication.
- Data-driven, with a focus on using data and analytics to inform decision-making and strategy.
- Patient-centric, with a deep understanding of and commitment to improving the healthcare experience for all.
Self-Assessment Questions:
- How do you align with Doctolib's patient-centric value, and how have you demonstrated this in your previous roles?
- How do you approach working collaboratively with cross-functional teams, and can you provide an example of a successful cross-functional project you've led or contributed to?
- How do you stay up-to-date with industry trends and best practices, and how have you applied this knowledge to drive success in your previous roles?
ASSUMPTION: Candidates who demonstrate a strong alignment with Doctolib's values, a collaborative work style, and a deep understanding of the healthcare industry and market trends are likely to be successful in this role.
⚠️ Potential Challenges
- The Opticiens, Audioprothésistes & Laboratoires market is a complex and evolving landscape, requiring a deep understanding of the market, competition, trends, and customer needs.
- The role involves working with multiple teams and functions, requiring strong communication and collaboration skills to drive results and achieve common goals.
- The pace of work is fast and dynamic, with a constant need to adapt and pivot based on market feedback and data analysis.
- The role may require occasional travel to meet with clients, attend industry events, or visit healthcare facilities.
ASSUMPTION: These challenges can be overcome with strong strategic thinking, cross-functional collaboration, and a deep understanding of the market and customer needs.
📈 Similar Roles Comparison
- This role is unique in its focus on the Opticiens, Audioprothésistes & Laboratoires market, requiring a deep understanding of the specific needs and pain points of these healthcare providers.
- Compared to other product marketing roles, this position offers a high degree of strategic autonomy and the opportunity to drive market success and growth for a key segment within the company.
- Career progression in this role may lead to opportunities in other market segments or functions within the company, such as Product Management, Sales, or General Management.
ASSUMPTION: Candidates with experience in product marketing, a deep understanding of the healthcare industry, and a strong strategic mindset are well-positioned to succeed in this role and drive market success for Doctolib.
📝 Sample Projects
- Conducting market research and customer interviews to gain a deep understanding of the Opticiens, Audioprothésistes & Laboratoires market and customer needs.
- Developing and implementing go-to-market strategies for new products or services, such as digital secretary (phone assistant) or partnership strategies with major retailers.
- Analyzing product usage and satisfaction metrics to identify trends, optimize product positioning, and improve adoption and engagement.
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role, requiring a strong understanding of the market, customer needs, and data analysis.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader growth and strategy of Doctolib, and how will my work contribute to the company's mission and vision?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will these priorities evolve over time?
- How does Doctolib support the professional development and growth of its employees, particularly in the Marketing department?
- What are the key challenges facing the Opticiens, Audioprothésistes & Laboratoires market, and how can this role drive success and growth in the face of these challenges?
- How does Doctolib foster a culture of innovation and continuous improvement, and how can this role contribute to driving change and improvement within the company?
ASSUMPTION: These key questions help candidates assess the strategic fit of the role, understand the company's priorities and culture, and evaluate the potential for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience in product marketing, go-to-market strategy, and the healthcare industry.
- Prepare for the interview by researching Doctolib's mission, values, and culture, as well as the Opticiens, Audioprothésistes & Laboratoires market and customer needs.
- Be ready to discuss your strategic thinking, cross-functional collaboration, and industry knowledge, as well as your alignment with Doctolib's values and culture.
- Follow up with the hiring manager or talent acquisition team within one week of your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
