Product Marketing Manager- Paie (ETI)

📌 Core Information

🔹 Job Title: Product Marketing Manager - Paie (ETI)

🔹 Company: Silae

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Full-time, Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 days remote per week)

🚀 Job Overview

Key aspects of this role include:

• Analyzing market trends and customer needs to drive My Silae solution deployment
• Collaborating with cross-functional teams to orchestrate product launches
• Optimizing sales and customer support strategies
• Measuring product performance and adjusting strategies

ASSUMPTION: This role requires a strong understanding of market analysis, customer knowledge, and product positioning to succeed.

📋 Key Responsibilities

✅ Analyze market trends and customer needs to define the product's unique value proposition

✅ Collaborate with cross-functional teams to orchestrate product launches and ensure successful go-to-market strategies

✅ Optimize sales and customer support strategies to improve conversion rates and customer satisfaction

✅ Measure product performance and adjust strategies based on data-driven insights

✅ Co-create marketing campaigns, webinars, and digital content with marketing and communication teams

ASSUMPTION: The successful candidate will be comfortable working on multiple projects simultaneously and collaborating with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 4 years in strategy consulting or 6-8 years in product marketing, preferably in a B2B or SaaS environment

Required Skills:

• Proven market analysis skills
• Excellent communication skills in French and English
• Advanced proficiency in Excel and PowerPoint
• Ability to work collaboratively with cross-functional teams

Preferred Skills:

• Knowledge of the payroll and HR software markets
• Experience with CRM and marketing automation tools

ASSUMPTION: Candidates with a background in consulting or product marketing in a B2B or SaaS environment will be best suited for this role.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (based on experience level and industry standards)

Benefits:

• Tickets restaurants: €9/day
• Complete health insurance: Alan
• Remote work: 2 days per week
• RTT days: 6.5 to 8 days per year
• CSE benefits and sports subsidies

Working Hours: Full-time (40 hours per week) with flexible hours

ASSUMPTION: The salary range is estimated based on the candidate's experience level and industry standards for product marketing roles in France.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on payroll and HR software solutions

Company Size: 201-500 employees, offering a dynamic work environment with growth opportunities

Founded: 2001, with a strong presence in the French market and expanding internationally

Company Description:

• Silae is the leading payroll software provider in France, processing over 7.5 million pay slips per month
• Offers innovative digital solutions for payroll and HR, with a focus on social synergy and performance
• Serves over 950,000 companies through a network of 5,500 partners, including accountants, payroll professionals, and resellers/integrators

Company Specialties:

• Payroll software solutions (My Silae)
• HR software solutions (RH Suite)
• SaaS B2B solutions

Company Website: www.silae.fr

ASSUMPTION: Silae's focus on innovation and growth makes it an attractive employer for professionals seeking to make an impact in the HR tech industry.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth within the marketing department and the broader organization

Reporting Structure: The Product Marketing Manager will report directly to the Marketing Director and collaborate with cross-functional teams, including product, sales, support, marketing operations, and communication

Work Arrangement: Hybrid, with 2 days of remote work per week and 3 days on-site at the Paris office

Growth Opportunities:

• Potential career progression within the marketing department or other functions within Silae
• Opportunities to work on strategic projects and influence the company's growth trajectory
• Exposure to a dynamic and innovative work environment, fostering continuous learning and development

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in product marketing within the HR tech industry.

🌍 Location & Work Environment

Office Type: Modern and collaborative office space in the heart of the Marais district in Paris

Office Location(s): Paris, France

Geographic Context:

• Paris is a vibrant and multicultural city, offering a high quality of life and numerous cultural attractions
• The Marais district is known for its trendy boutiques, restaurants, and historic architecture
• Silae's office is easily accessible by public transportation

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely 2 days per week

ASSUMPTION: The hybrid work arrangement and central office location in Paris will appeal to candidates seeking a balance between work-life integration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the Marketing Director and other team members
• Case study or presentation preparation and presentation
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Market analysis skills and strategic thinking
• Communication and presentation skills
• Collaboration and teamwork abilities
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your market analysis skills, product marketing experience, and relevant achievements
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and strategic thinking
• Research Silae's products, market position, and competition to demonstrate your understanding of the industry and the role

ATS Keywords: Product Marketing, Market Analysis, Customer Needs, Go-to-Market Strategy, Cross-functional Teams, Hybrid Work, Paris

ASSUMPTION: The interview process will focus on assessing the candidate's market analysis skills, strategic thinking, and cultural fit within Silae's dynamic and innovative work environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint)
• CRM and marketing automation tools (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The successful candidate will be comfortable using a range of tools and technologies to support their market analysis and product marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Data-driven and strategic
• Focused on continuous learning and improvement

Self-Assessment Questions:

• How do you stay up-to-date with market trends and customer needs in a rapidly evolving industry?
• Can you provide an example of a successful go-to-market strategy you've developed and executed in a previous role?
• How do you approach working collaboratively with cross-functional teams to achieve shared goals?

ASSUMPTION: Candidates who align with Silae's values and work style, and can demonstrate their ability to thrive in a dynamic and collaborative environment, will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and balancing competing priorities
• Keeping up with the fast-paced and evolving payroll and HR software market
• Collaborating effectively with cross-functional teams, including remote team members
• Adapting to a hybrid work environment and maintaining productivity

ASSUMPTION: The successful candidate will be comfortable working in a fast-paced and dynamic environment, and able to adapt to the challenges and opportunities that arise.

📈 Similar Roles Comparison

• Product Marketing Manager - B2B SaaS (Tech company)
• Similar responsibilities, but focused on a different industry or product category
• Potentially more or less emphasis on market analysis, depending on the company's size and maturity
• Similar career growth opportunities within the marketing department and the broader organization
• Product Marketing Manager - Consumer Goods (FMCG company)
• Similar responsibilities, but focused on a different industry and product category
• Potentially more or less emphasis on market analysis, depending on the company's size and maturity
• Similar career growth opportunities within the marketing department and the broader organization
• Product Marketing Manager - Professional Services (Consulting firm)
• Similar responsibilities, but focused on a different industry and product/service offering
• Potentially more or less emphasis on market analysis, depending on the company's size and maturity
• Similar career growth opportunities within the marketing department and the broader organization

ASSUMPTION: While there are similarities between this role and other product marketing roles, the specific industry, product, and company culture will influence the day-to-day responsibilities and career growth opportunities.

📝 Sample Projects

• Conducting a comprehensive market analysis to identify trends, customer needs, and competitive threats for a new product launch
• Developing and executing a go-to-market strategy for an existing product, including messaging, positioning, and launch planning
• Collaborating with cross-functional teams to optimize the customer onboarding process and improve customer satisfaction

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the Product Marketing Manager may undertake to drive product success and customer satisfaction.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role will contribute to its success?
• How does the marketing department collaborate with other functions, such as product, sales, and support, to ensure alignment and effectiveness?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Silae support the professional development and growth of its employees?
• What are the most challenging aspects of working in a hybrid environment, and how does the company support its employees in overcoming these challenges?

ASSUMPTION: These questions will help the candidate better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Apply here
• Tailor your resume and cover letter to highlight your market analysis skills, product marketing experience, and relevant achievements
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and strategic thinking
• Research Silae's products, market position, and competition to demonstrate your understanding of the industry and the role
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.