Product Marketing Manager - Paris - F/H/X - Alternance

📌 Core Information

🔹 Job Title: Product Marketing Manager - Paris - F/H/X - Alternance

🔹 Company: Partoo

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Apprenticeship (Alternance)

🔹 Category: Marketing

🔹 Date Posted: June 24, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Coordinating Go-to-Market strategies for new products and features
• Defining and refining product positioning and messaging
• Acting as a product ambassador and liaison between teams
• Gathering and analyzing customer feedback to influence product strategy
• Conducting market research and competitive analysis

ASSUMPTION: This role requires a strong understanding of both marketing and product development processes, as well as excellent communication skills to bridge the gap between these two areas.

📋 Key Responsibilities

✅ Coordinate Go-to-Market strategies, including:

• Internal and external communication
• Team training
• Process implementation
• Article writing for blog and help center
• KPI definition and tracking
• Tool and support updates

✅ Define and refine product positioning and messaging

✅ Act as a product ambassador and liaison between teams

✅ Gather and analyze customer feedback to influence product strategy

✅ Conduct market research and competitive analysis

✅ Support product managers and marketing teams

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and analytical work, requiring a versatile skill set.

🎯 Required Qualifications

Education: Pursuing a degree in Marketing, Business, or a related field

Experience: Some experience in marketing or tech (internships, projects, or previous roles)

Required Skills:

• Strong communication skills (both written and verbal)
• Autonomy and proactivity
• Organization and time management
• Public speaking abilities
• Technological affinity
• Bilingual in French and English

Preferred Skills:

• Experience with marketing tools and platforms
• Knowledge of the tech industry

ASSUMPTION: While specific industry experience is not required, a strong interest in technology and a quick learning curve are essential for success in this role.

💰 Compensation & Benefits

Salary Range: As this is an apprenticeship role, the salary is not specified. However, apprentices in France typically receive a stipend ranging from €500 to €1,000 per month, depending on the company and the apprentice's level of education.

Benefits:

• Opportunity to gain practical experience in a dynamic tech environment
• Mentorship and guidance from experienced team members
• Possibility of full-time employment after the apprenticeship

Working Hours: Full-time (35 hours/week) with flexible hours and remote work possibilities

ASSUMPTION: While the salary range for this apprenticeship is lower than full-time roles, the experience and potential career growth opportunities make it an attractive option for students and recent graduates.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on digital presence management, review management, and customer messaging for businesses

Company Size: Medium (201-500 employees), offering a supportive and collaborative work environment

Founded: 2014, with a history of growth and expansion in both France and Spain

Company Description:

• Partoo's mission is to help businesses connect with their customers through digital channels
• The company offers a suite of products, including presence management, review management, review booster, messages, and store locator
• Partoo aims to provide a comprehensive solution for businesses to manage their online presence and customer interactions

Company Specialties:

• Web to store
• Presence Management
• Marketing Digital
• SaaS
• Drive-to-store
• Reputation Management
• Review Management
• Omnicanal
• Phygital
• Digitalisation
• Retail
• SEO
• E-reputation
• Google My Business
• Google
• Store Locator
• Business Messages

Company Website: www.partoo.co

ASSUMPTION: Partoo's focus on digital customer interactions and its comprehensive suite of products make it an attractive employer for marketing and tech professionals seeking to gain experience in a dynamic and growing industry.

📊 Role Analysis

Career Level: Entry-level (0-2 years), with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Lead Product Marketing Manager and works closely with various teams, including product managers and marketing teams

Work Arrangement: On-site, with flexible hours and remote work possibilities

Growth Opportunities:

• Learning and developing marketing and product management skills
• Gaining experience in a dynamic tech environment
• Potential full-time employment after the apprenticeship

ASSUMPTION: This apprenticeship role offers a unique opportunity for students and recent graduates to gain practical experience in a fast-paced, growing industry and develop their skills in a supportive work environment.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 190, Rue Championnet, Paris, Île-de-France 75018, FR and Ronda de Sant Pere, 52, Ático, Barcelona, Catalogna 08010, ES

Geographic Context:

• Paris, Île-de-France, France: A vibrant, multicultural city with a thriving tech industry and numerous opportunities for personal and professional growth
• Barcelona, Catalogna, Spain: A dynamic, cosmopolitan city with a strong tech sector and a high quality of life

Work Schedule: Full-time (35 hours/week) with flexible hours and remote work possibilities

ASSUMPTION: Both Paris and Barcelona offer attractive work environments for tech and marketing professionals, with a mix of cultural, recreational, and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Initial video interview with Julie, Talent Acquisition Specialist (30 minutes)
• Business case assignment to be completed at home
• Final interview and case debrief with Margaux, Lead Product Marketing Manager, and the team (1 hour)
• Final video interview with Alice, VP Marketing (30 minutes)

Key Assessment Areas:

• Communication skills (written and verbal)
• Problem-solving and analytical skills
• Cultural fit and alignment with company values
• Technological affinity and learning agility

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and teamwork skills
• Research Partoo's products and industry to demonstrate your interest and understanding of the company

ATS Keywords: Product Marketing, Go-to-Market Strategy, Communication, Customer Feedback, Market Research, Team Coordination, Content Creation, Public Speaking, Autonomy, Organization, Technology, Bilingual

ASSUMPTION: Partoo's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the company, with a focus on communication, problem-solving, and teamwork.

🛠️ Tools & Technologies

• Marketing and project management tools (e.g., Asana, Trello, Slack)
• Communication and collaboration platforms (e.g., Google Workspace, Microsoft 365)
• Product management and analytics tools (e.g., JIRA, Google Analytics)

ASSUMPTION: While specific tools and technologies are not mentioned in the job description, candidates can expect to use a mix of marketing, project management, and communication platforms in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous learning
• Collaboration and teamwork
• Accountability and results-driven approach

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous improvement and growth

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with diverse teams and stakeholders?
• Do you have a strong customer focus and a results-driven approach?

ASSUMPTION: Partoo values candidates who are adaptable, collaborative, and customer-focused, with a strong desire to learn and grow in a dynamic tech environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Adapting to a fast-paced, ever-changing work environment
• Balancing the demands of marketing and product management responsibilities
• Working with diverse teams and stakeholders across different time zones

ASSUMPTION: While this role offers numerous opportunities for growth and learning, it also presents challenges that require strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this apprenticeship offers a unique opportunity to gain practical experience in a dynamic tech environment
• Partoo's focus on digital customer interactions sets it apart from other companies in the software development industry
• This role provides a clear career path for growth and advancement within the company

ASSUMPTION: While this role shares similarities with other product marketing positions, its focus on digital customer interactions and the opportunity to gain practical experience in a growing tech company make it a unique and attractive option for candidates.

📝 Sample Projects

• Developing a go-to-market strategy for a new product or feature
• Conducting market research and competitive analysis to inform product positioning
• Creating content (e.g., blog posts, articles, presentations) to communicate product updates and benefits

ASSUMPTION: These sample projects reflect the strategic, creative, and analytical aspects of the product marketing role, requiring a mix of skills and a strong understanding of both marketing and product development processes.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other teams, such as product management and marketing?
• What opportunities are there for professional development and growth within the company?
• How does Partoo support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These interview questions are designed to assess the role's priorities, team dynamics, growth opportunities, work-life balance, and potential challenges, providing candidates with a comprehensive understanding of the position and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and teamwork skills
• Research Partoo's products and industry to demonstrate your interest and understanding of the company
• Follow up with Partoo one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.