Product Marketing Manager, Payments

📌 Core Information

🔹 Job Title: Product Marketing Manager, Payments

🔹 Company: Airwallex

🔹 Location: London, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing a deep understanding of customers, needs, competitors, and Airwallex’s unique edge to define the value proposition
• Defining, testing, and refining global product positioning, messaging, and value proposition in collaboration with product, sales, and marketing teams
• Planning and driving effective product launch strategies across sales, marketing, pricing, and operations to bring the value proposition to life for new features and products
• Delivering a compelling, end-to-end customer experience across touchpoints alongside sales, marketing, and operations
• Working cross-functionally across global and regional strategy, product, sales, and marketing teams to drive global impact

ASSUMPTION: This role requires a strong understanding of the payments industry and experience working with global teams. The ideal candidate will have a proven track record in product marketing or a related field and be comfortable working in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Developing a deep understanding of customers, needs, competitors, and Airwallex’s unique edge to define the value proposition

✅ Defining, testing, and refining global product positioning, messaging, and value proposition in collaboration with product, sales, and marketing teams

✅ Planning and driving effective product launch strategies across sales, marketing, pricing, and operations to bring the value proposition to life for new features and products

✅ Delivering a compelling, end-to-end customer experience across touchpoints alongside sales, marketing, and operations

✅ Working cross-functionally across global and regional strategy, product, sales, and marketing teams to drive global impact

ASSUMPTION: The role requires strong communication skills, data analysis, and the ability to collaborate effectively with various teams.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent

Experience: 5+ years of experience in product marketing, marketing, or product strategy function at a fast-growing tech company

Required Skills:

• Proven experience in payments, acquiring, eCommerce, technology, or financial services
• Strong written and spoken communication skills
• Self-starter with the ability to identify and prioritize opportunities
• Track record of collaborating and driving impact across cross-functional teams

Preferred Skills:

• Experience working with global marketing, commercial, and product teams

ASSUMPTION: Candidates with experience in the payments industry and a strong understanding of product marketing will be best suited for this role.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in London)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and collaborative work environment

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is an estimate based on industry standards for a Product Marketing Manager with 5-10 years of experience in London. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Fintech

Company Size: 1,001-5,000 employees (Large enterprise)

Founded: 2015

Company Description:

• Airwallex is a leading global payments and financial platform for modern businesses
• Offers trusted solutions to manage business accounts, payments, treasury, and spend management to embedded finance
• Supports over 150,000 businesses globally, including brands such as Brex, Canva, Rippling, Navan, Qantas, SHEIN, and many more

Company Specialties:

• Fintech
• Card
• Business Account
• API
• Multi-currency Wallet
• Global SME Bank
• Payment Acceptance
• Online Payments
• International Transfers
• Issuing
• Acquiring
• Embedded Finance

Company Website: http://www.airwallex.com

ASSUMPTION: Airwallex is a well-established Fintech company with a strong global presence and a diverse range of clients.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the Head of Product Marketing and works cross-functionally with global and regional strategy, product, sales, and marketing teams

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential to grow within the marketing team or explore other functions within the organization
• Opportunities to work on global projects and collaborate with diverse teams
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to progress within the marketing team or explore other functions within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): London, United Kingdom

Geographic Context:

• London is a major global financial hub with a vibrant tech industry
• Airwallex's London office is located in a central, easily accessible area
• The city offers a diverse range of cultural, social, and recreational opportunities

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break)

ASSUMPTION: The London office provides a dynamic and collaborative work environment, with easy access to public transportation and numerous amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• On-site interview with the marketing team and relevant stakeholders
• Final interview with the Head of Product Marketing

Key Assessment Areas:

• Understanding of the payments industry and Airwallex's products
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Airwallex's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Demonstrate your understanding of the payments industry and Airwallex's products
• Prepare thoughtful questions to ask during the interview

ATS Keywords: Product Marketing, Payments, eCommerce, Financial Services, Customer Experience, Cross-Functional Teams, Global Impact, Value Proposition, Product Launch

ASSUMPTION: The interview process is designed to assess the candidate's understanding of the role, industry knowledge, and cultural fit with Airwallex.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Project management tools (Asana, Trello, Jira)
• Data analysis tools (Google Analytics, Tableau)
• Marketing automation tools (HubSpot, Marketo)

ASSUMPTION: The role requires proficiency in various tools and technologies to effectively manage projects, analyze data, and collaborate with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Global mindset
• Innovation and continuous improvement
• Integrity and transparency
• Collaboration and teamwork

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making
• Results-oriented and proactive approach

Self-Assessment Questions:

• How do you ensure that you maintain a customer-centric approach in your work?
• Can you provide an example of a time when you had to adapt to a global audience or market?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Airwallex values candidates who are customer-focused, globally-minded, innovative, and collaborative, with a strong work ethic and a results-oriented approach.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing global and regional priorities and stakeholders
• Keeping up with the rapidly evolving payments industry
• Adapting to a dynamic and collaborative work environment

ASSUMPTION: The role presents both opportunities and challenges, requiring strong project management skills, adaptability, and a proactive approach to succeed.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on product positioning, messaging, and launch strategies
• Airwallex's global presence and diverse client base offer unique opportunities and challenges compared to regional or local roles
• This role provides a clear career path for growth within the marketing team or exploration of other functions within the organization

ASSUMPTION: This role offers a unique blend of product marketing, global strategy, and cross-functional collaboration, setting it apart from similar roles in the industry.

📝 Sample Projects

• Developing and refining the value proposition for a new payments product
• Planning and executing a global product launch campaign
• Conducting customer research and competitive analysis to inform product positioning and messaging

ASSUMPTION: These sample projects illustrate the breadth and depth of the role, showcasing the candidate's ability to manage complex, strategic initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role fits into it?
• How does Airwallex support the professional growth and development of its employees?
• Can you provide an example of a successful product launch at Airwallex and the role this position played in it?
• How does Airwallex foster a culture of innovation and continuous improvement?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions are designed to provide insight into the company's strategy, culture, and expectations for the role, helping the candidate make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare thoughtful questions to ask during the interview process
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.