Product Marketing Manager, Payments

📌 Core Information

🔹 Job Title: Product Marketing Manager, Payments

🔹 Company: Airwallex

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Bridging the gap between customers, commercial, and product teams
• Defining and refining global product positioning, messaging, and value proposition
• Planning and driving effective product launch strategies
• Delivering a compelling end-to-end customer experience across touchpoints
• Collaborating cross-functionally with global and regional teams to drive global impact

ASSUMPTION: This role requires a strong understanding of both marketing and product strategy, with a focus on payments and eCommerce. The ideal candidate will have experience working with global teams and be comfortable operating in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Develop a deep understanding of customers, needs, competitors, and Airwallex’s unique edge to develop our value proposition

✅ Define, test, and refine our global product positioning, messaging, and value proposition in collaboration with product, sales, and marketing teams

✅ Plan and drive an effective product launch strategy/plan across sales, marketing, pricing, and operations to bring our value proposition to life for new features and products

✅ Deliver a compelling, end-to-end customer experience across our touch points alongside sales, marketing, and operations - website, emails, content, decks, and more

✅ Leverage qualitative and quantitative insights across channels, customers, and product to test hypotheses and make data-backed decisions

✅ Work cross-functionally across our global and regional strategy, product, sales, and marketing teams to drive global impact

ASSUMPTION: This role requires a strong ability to balance strategic thinking with tactical execution. The ideal candidate will be comfortable working with data and using it to inform decision-making.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent

Experience: 5+ years of experience in product marketing, marketing, or product strategy function at a fast-growing tech company

Required Skills:

• Proven experience in payments, acquiring, eCommerce, technology, or financial services
• Strong written and spoken communication skills
• Self-starter with the ability to identify and prioritize opportunities
• Track record of collaborating and driving impact across cross-functional teams

Preferred Skills:

• Experience working with global marketing, commercial, and product teams

ASSUMPTION: While a background in payments or financial services is preferred, candidates with relevant experience in other industries may also be considered.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for the San Francisco Bay Area)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Generous PTO and holiday schedule
• Flexible work arrangements
• Employee stock options

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Fintech and cross-border payments

Company Size: 1,001-5,000 employees (global), with a fast-paced, dynamic work environment

Founded: 2015, with headquarters in Melbourne, Australia, and global offices in major cities worldwide

Company Description:

• Airwallex is a global financial infrastructure platform that empowers businesses to grow beyond borders
• Offers a unified payments and financial platform for global businesses, including business accounts, payments, spend management, treasury, and embedded finance
• Trusted by over 150,000 businesses worldwide, including Brex, Rippling, Navan, Qantas, SHEIN, and many more

Company Specialties:

• Fintech
• Card
• Business Account
• API
• Multi-currency Wallet
• Global SME Bank
• Payment Acceptance
• Online Payments
• International Transfers
• Issuing
• Acquiring
• Embedded Finance

Company Website: http://www.airwallex.com

ASSUMPTION: Airwallex is a rapidly growing company with a strong focus on innovation and global expansion. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and contributing to the company's continued success.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Head of Product Marketing and works closely with global and regional product, sales, and marketing teams

Work Arrangement: On-site, with flexible work arrangements available

Growth Opportunities:

• Potential to take on more responsibility and advance within the marketing or product teams
• Opportunities to work on global projects and collaborate with teams across different regions
• Chance to contribute to the company's continued growth and expansion into new markets

ASSUMPTION: This role offers significant opportunities for professional growth and development, particularly for candidates interested in advancing their careers in marketing or product management.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort

Office Location(s): San Francisco, with global offices in major cities worldwide

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup scene and a diverse, multicultural population
• The city offers a wide range of cultural attractions, entertainment options, and outdoor activities
• San Francisco has a mild Mediterranean climate, with cool summers and mild winters

Work Schedule: Standard business hours, with flexibility for remote work and flexible hours

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and thriving in a collaborative, team-oriented setting.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth behavioral and technical interview with the product marketing team
• Case study or project presentation to the team
• Final interview with the Head of Product Marketing

Key Assessment Areas:

• Understanding of product marketing principles and best practices
• Ability to analyze data and make data-driven decisions
• Communication and presentation skills
• Collaboration and teamwork
• Problem-solving and critical thinking

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Be prepared to discuss your experience with payments, eCommerce, or related industries
• Showcase your ability to work collaboratively and drive impact across teams
• Demonstrate your understanding of Airwallex's products and value proposition

ATS Keywords: Product Marketing, Payments, eCommerce, Financial Services, Cross-Functional Teams, Data Analysis, Customer Experience, Product Strategy, Market Positioning, Sales, Operations, Marketing, Collaboration, Problem Solving

ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a dynamic, collaborative environment.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Google Docs, Sheets, Slides)
• Marketo or similar marketing automation platforms
• Salesforce or similar CRM systems
• Asana or similar project management tools
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The ideal candidate will be comfortable using a variety of marketing and project management tools, as well as data visualization software.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• One team, one dream
• Challenge the status quo
• Make it happen
• Be yourself

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Data-driven and analytical
• Adaptable and flexible
• Innovative and creative

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have experience working with global teams and navigating different time zones?
• Are you passionate about the Airwallex mission and values?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Airwallex, with a customer-centric mindset, a collaborative work style, and a passion for the company's mission and values.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may be overwhelming for some candidates
• Collaborating with global teams may require flexibility and adaptability
• The role may involve working on multiple projects simultaneously, requiring strong organizational skills
• Some candidates may find the salary range competitive but not exceptional for the San Francisco Bay Area

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and thrive in a collaborative, team-oriented setting.

📈 Similar Roles Comparison

• This role is similar to other product marketing positions but has a specific focus on payments and eCommerce
• Airwallex's global presence and rapid growth offer unique opportunities for professional development and advancement
• Compared to other companies in the Fintech industry, Airwallex offers a competitive salary range and comprehensive benefits package

ASSUMPTION: This role offers unique opportunities for professional growth and development, particularly for candidates interested in advancing their careers in marketing or product management within the Fintech industry.

📝 Sample Projects

• Developing a go-to-market strategy for a new payments product
• Conducting customer research to inform product positioning and messaging
• Collaborating with cross-functional teams to launch a global marketing campaign
• Analyzing market data to identify trends and opportunities for product innovation

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to drive impact and deliver results.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall product marketing strategy for Airwallex?
• What are the biggest challenges facing the payments industry, and how does Airwallex plan to address them?
• How does Airwallex support the professional development and growth of its employees?
• What is the company's long-term vision for global expansion, and how does this role contribute to that?
• How does Airwallex foster a culture of innovation and creativity?

ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for your interview by researching Airwallex's products, value proposition, and industry trends
• Be ready to discuss your experience with payments, eCommerce, or related industries
• Follow up with the hiring manager within 48 hours after your interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.