Product Marketing Manager, Payments
Airwallex
Full-time
On-site
Singapore
📦 Product Marketing
📌 Core Information
- Job Title: Product Marketing Manager, Payments
- Company: Airwallex
- Location: Singapore
- Job Type: Full-time, On-site
- Category: Financial Services, Fintech
- Date Posted: April 14, 2025
- Experience Level: 5-10 years
🚀 Job Overview
Airwallex is seeking a Product Marketing Manager, Payments to bridge the gap between customers, commercial, and product teams. This role focuses on product positioning and driving product launches, with a focus on our Payments suite. Key aspects include:
- Developing a deep understanding of customers, needs, and competitors to define Airwallex's unique value proposition.
- Collaborating cross-functionally to plan and execute effective product launch strategies.
- Creating compelling customer experiences across various touchpoints.
- Leveraging insights to make data-driven decisions and continuously refine strategies.
ASSUMPTION: This role requires a strong understanding of the payments industry, eCommerce, and technology, as well as excellent communication and collaboration skills.
📋 Key Responsibilities
- Customer & Market Understanding: Conduct market research and analyze customer needs to inform product positioning and messaging.
- Product Positioning & Messaging: Define and refine Airwallex's value proposition and product messaging, ensuring consistency across global markets.
- Product Launch Strategy: Plan and execute go-to-market strategies for new features and products, working closely with sales, marketing, pricing, and operations teams.
- Customer Experience: Ensure a seamless customer journey across all touchpoints, from website and emails to content and decks.
- Insights & Decision Making: Leverage qualitative and quantitative insights to test hypotheses and make data-driven decisions.
- Cross-Functional Collaboration: Work closely with global and regional strategy, product, sales, and marketing teams to drive global impact.
ASSUMPTION: This role involves a significant amount of cross-functional collaboration, requiring strong communication and project management skills.
🎯 Required Qualifications
- Education: Bachelor's degree or equivalent.
- Experience: 5+ years in product marketing, marketing, or product strategy roles at fast-growing tech companies, with a focus on payments, eCommerce, technology, or financial services.
- Required Skills:
- Strong written and spoken communication skills.
- Self-starter with a proven track record of identifying and prioritizing opportunities.
- Ability to collaborate effectively with cross-functional teams.
- Data-driven mindset with a track record of making informed decisions based on insights.
- Preferred Skills:
- Experience working with global marketing, commercial, and product teams.
💰 Compensation & Benefits
- Salary Range: SGD 120,000 - 160,000 per annum (based on experience and market rates for similar roles in Singapore).
- Benefits: Competitive benefits package, including health insurance, retirement plans, and employee stock options.
- Working Hours: Full-time, with flexible working hours and a results-driven culture.
ASSUMPTION: The salary range is estimated based on market data for similar roles in Singapore's financial services industry.
📌 Applicant Insights
🔍 Company Context
- Industry: Financial Services, Fintech
- Company Size: 1,001-5,000 employees
- Founded: 2015
- Company Description: Airwallex is a leading global payments and financial platform for modern businesses, offering trusted solutions to manage everything from business accounts, payments, treasury, and spend management to embedded finance. With proprietary infrastructure, Airwallex empowers businesses to unlock new opportunities and grow beyond borders.
- Company Specialties: Fintech, Card, Business Account, API, Multi-currency Wallet, Global SME Bank, Payment Acceptance, Online Payments, International Transfers, Issuing, Acquiring, and Embedded Finance.
📊 Role Analysis
- Career Level: Mid-Senior level role, with opportunities for growth and career progression within the marketing function.
- Reporting Structure: This role reports directly to the Head of Marketing, APAC.
- Work Arrangement: On-site, with a focus on collaboration and cross-functional teamwork.
- Growth Opportunities: Potential for career progression within the marketing function, as well as opportunities to work on global projects and gain exposure to different markets.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career progression within the marketing function.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space with state-of-the-art facilities.
- Office Location: Singapore, with opportunities for travel to other regional offices.
- Geographic Context: Singapore is a major global financial hub, with a vibrant startup ecosystem and a strong focus on innovation and technology.
- Work Schedule: Full-time, with flexible working hours and a results-driven culture.
ASSUMPTION: The Singapore office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
- Typical Process: Online application review → Phone screen → Video interview with hiring manager → Final interview with senior leadership → Offer.
- Key Assessment Areas: Problem-solving skills, communication skills, cultural fit, and alignment with Airwallex's values.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare examples of your past achievements in product marketing, market research, and cross-functional collaboration.
- Familiarize yourself with Airwallex's products, values, and mission.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation: HubSpot
- Analytics: Google Analytics, Mixpanel
- Project Management: Asana, Jira
- Collaboration: Slack, Microsoft Teams
ASSUMPTION: Proficiency in these tools is not required, but candidates should be open to learning and adapting to new technologies.
👔 Cultural Fit Considerations
- Company Values: Customer-centric, Innovative, Collaborative, Trustworthy, and Ambitious.
- Work Style: Fast-paced, dynamic, and collaborative, with a strong focus on results and continuous improvement.
- Self-Assessment Questions:
- How do you embody Airwallex's values in your daily work?
- How do you approach collaboration and cross-functional teamwork?
- How do you stay up-to-date with industry trends and insights?
ASSUMPTION: Candidates who align with Airwallex's values and work style will thrive in this role and contribute to the company's continued success.
⚠️ Potential Challenges
- Role-Specific: Balancing global and regional priorities in product positioning and messaging.
- Company-Specific: Working in a fast-paced, dynamic environment with frequent changes and priorities.
- Industry-Specific: Keeping up with the rapidly evolving payments landscape and regulatory changes.
- Location-Specific: Adapting to Singapore's competitive job market and high cost of living.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Marketing Manager: The Product Marketing Manager role is more focused on product positioning, messaging, and launch strategy, while the Marketing Manager role oversees broader marketing campaigns and strategies.
- Payments vs. eCommerce: The Payments focus of this role requires a deep understanding of payment processing, acquiring, and issuing, while the eCommerce focus involves a broader understanding of online retail and digital commerce.
- Tech vs. Financial Services: This role requires a strong understanding of both technology and financial services, with a focus on the intersection of the two.
ASSUMPTION: This role offers a unique blend of product marketing, payments, and technology expertise, making it an attractive opportunity for candidates with relevant experience.
📝 Sample Projects
- Conducting market research and customer interviews to inform product positioning and messaging.
- Developing and executing a go-to-market strategy for a new payment product or feature.
- Creating compelling customer experiences and content for Airwallex's website, emails, and decks.
- Analyzing customer data and insights to identify trends and opportunities for product improvement.
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the Product Marketing Manager, Payments role at Airwallex.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the payments industry in the next 1-3 years, and how does Airwallex plan to address them?
- How does Airwallex approach collaboration and cross-functional teamwork, and how can I contribute to this dynamic?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Airwallex support the professional growth and development of its employees?
- What are the most rewarding aspects of working at Airwallex, according to current employees?
ASSUMPTION: These questions will help candidates better understand the role, the company, and the team, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.ashbyhq.com/airwallex/69596c8e-cd0d-40c5-940e-44ddc122af7a).
- Tailor your resume and cover letter to highlight your relevant experience and skills, using the ATS-optimized keywords listed below.
- Prepare examples of your past achievements in product marketing, market research, and cross-functional collaboration.
- Familiarize yourself with Airwallex's products, values, and mission.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
ATS Keywords: Product Marketing, Payments, eCommerce, Technology, Financial Services, Customer Experience, Product Positioning, Market Research, Cross-Functional Teamwork, Data-Driven Decision Making, Global Marketing, APAC Marketing, Fintech, Startup, Innovation, Collaboration, Problem Solving, Communication Skills, Cultural Fit, Airwallex.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Product Marketing Manager, Payments
- Company: Airwallex
- Location: Singapore
- Job Type: Full-time, On-site
- Category: Financial Services, Fintech
- Date Posted: April 14, 2025
- Experience Level: 5-10 years
🚀 Job Overview
Airwallex is seeking a Product Marketing Manager, Payments to bridge the gap between customers, commercial, and product teams. This role focuses on product positioning and driving product launches, with a focus on our Payments suite. Key aspects include:
- Developing a deep understanding of customers, needs, and competitors to define Airwallex's unique value proposition.
- Collaborating cross-functionally to plan and execute effective product launch strategies.
- Creating compelling customer experiences across various touchpoints.
- Leveraging insights to make data-driven decisions and continuously refine strategies.
ASSUMPTION: This role requires a strong understanding of the payments industry, eCommerce, and technology, as well as excellent communication and collaboration skills.
📋 Key Responsibilities
- Customer & Market Understanding: Conduct market research and analyze customer needs to inform product positioning and messaging.
- Product Positioning & Messaging: Define and refine Airwallex's value proposition and product messaging, ensuring consistency across global markets.
- Product Launch Strategy: Plan and execute go-to-market strategies for new features and products, working closely with sales, marketing, pricing, and operations teams.
- Customer Experience: Ensure a seamless customer journey across all touchpoints, from website and emails to content and decks.
- Insights & Decision Making: Leverage qualitative and quantitative insights to test hypotheses and make data-driven decisions.
- Cross-Functional Collaboration: Work closely with global and regional strategy, product, sales, and marketing teams to drive global impact.
ASSUMPTION: This role involves a significant amount of cross-functional collaboration, requiring strong communication and project management skills.
🎯 Required Qualifications
- Education: Bachelor's degree or equivalent.
- Experience: 5+ years in product marketing, marketing, or product strategy roles at fast-growing tech companies, with a focus on payments, eCommerce, technology, or financial services.
- Required Skills:
- Strong written and spoken communication skills.
- Self-starter with a proven track record of identifying and prioritizing opportunities.
- Ability to collaborate effectively with cross-functional teams.
- Data-driven mindset with a track record of making informed decisions based on insights.
- Preferred Skills:
- Experience working with global marketing, commercial, and product teams.
💰 Compensation & Benefits
- Salary Range: SGD 120,000 - 160,000 per annum (based on experience and market rates for similar roles in Singapore).
- Benefits: Competitive benefits package, including health insurance, retirement plans, and employee stock options.
- Working Hours: Full-time, with flexible working hours and a results-driven culture.
ASSUMPTION: The salary range is estimated based on market data for similar roles in Singapore's financial services industry.
📌 Applicant Insights
🔍 Company Context
- Industry: Financial Services, Fintech
- Company Size: 1,001-5,000 employees
- Founded: 2015
- Company Description: Airwallex is a leading global payments and financial platform for modern businesses, offering trusted solutions to manage everything from business accounts, payments, treasury, and spend management to embedded finance. With proprietary infrastructure, Airwallex empowers businesses to unlock new opportunities and grow beyond borders.
- Company Specialties: Fintech, Card, Business Account, API, Multi-currency Wallet, Global SME Bank, Payment Acceptance, Online Payments, International Transfers, Issuing, Acquiring, and Embedded Finance.
📊 Role Analysis
- Career Level: Mid-Senior level role, with opportunities for growth and career progression within the marketing function.
- Reporting Structure: This role reports directly to the Head of Marketing, APAC.
- Work Arrangement: On-site, with a focus on collaboration and cross-functional teamwork.
- Growth Opportunities: Potential for career progression within the marketing function, as well as opportunities to work on global projects and gain exposure to different markets.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career progression within the marketing function.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space with state-of-the-art facilities.
- Office Location: Singapore, with opportunities for travel to other regional offices.
- Geographic Context: Singapore is a major global financial hub, with a vibrant startup ecosystem and a strong focus on innovation and technology.
- Work Schedule: Full-time, with flexible working hours and a results-driven culture.
ASSUMPTION: The Singapore office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
- Typical Process: Online application review → Phone screen → Video interview with hiring manager → Final interview with senior leadership → Offer.
- Key Assessment Areas: Problem-solving skills, communication skills, cultural fit, and alignment with Airwallex's values.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare examples of your past achievements in product marketing, market research, and cross-functional collaboration.
- Familiarize yourself with Airwallex's products, values, and mission.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation: HubSpot
- Analytics: Google Analytics, Mixpanel
- Project Management: Asana, Jira
- Collaboration: Slack, Microsoft Teams
ASSUMPTION: Proficiency in these tools is not required, but candidates should be open to learning and adapting to new technologies.
👔 Cultural Fit Considerations
- Company Values: Customer-centric, Innovative, Collaborative, Trustworthy, and Ambitious.
- Work Style: Fast-paced, dynamic, and collaborative, with a strong focus on results and continuous improvement.
- Self-Assessment Questions:
- How do you embody Airwallex's values in your daily work?
- How do you approach collaboration and cross-functional teamwork?
- How do you stay up-to-date with industry trends and insights?
ASSUMPTION: Candidates who align with Airwallex's values and work style will thrive in this role and contribute to the company's continued success.
⚠️ Potential Challenges
- Role-Specific: Balancing global and regional priorities in product positioning and messaging.
- Company-Specific: Working in a fast-paced, dynamic environment with frequent changes and priorities.
- Industry-Specific: Keeping up with the rapidly evolving payments landscape and regulatory changes.
- Location-Specific: Adapting to Singapore's competitive job market and high cost of living.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Marketing Manager: The Product Marketing Manager role is more focused on product positioning, messaging, and launch strategy, while the Marketing Manager role oversees broader marketing campaigns and strategies.
- Payments vs. eCommerce: The Payments focus of this role requires a deep understanding of payment processing, acquiring, and issuing, while the eCommerce focus involves a broader understanding of online retail and digital commerce.
- Tech vs. Financial Services: This role requires a strong understanding of both technology and financial services, with a focus on the intersection of the two.
ASSUMPTION: This role offers a unique blend of product marketing, payments, and technology expertise, making it an attractive opportunity for candidates with relevant experience.
📝 Sample Projects
- Conducting market research and customer interviews to inform product positioning and messaging.
- Developing and executing a go-to-market strategy for a new payment product or feature.
- Creating compelling customer experiences and content for Airwallex's website, emails, and decks.
- Analyzing customer data and insights to identify trends and opportunities for product improvement.
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the Product Marketing Manager, Payments role at Airwallex.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the payments industry in the next 1-3 years, and how does Airwallex plan to address them?
- How does Airwallex approach collaboration and cross-functional teamwork, and how can I contribute to this dynamic?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Airwallex support the professional growth and development of its employees?
- What are the most rewarding aspects of working at Airwallex, according to current employees?
ASSUMPTION: These questions will help candidates better understand the role, the company, and the team, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.ashbyhq.com/airwallex/69596c8e-cd0d-40c5-940e-44ddc122af7a).
- Tailor your resume and cover letter to highlight your relevant experience and skills, using the ATS-optimized keywords listed below.
- Prepare examples of your past achievements in product marketing, market research, and cross-functional collaboration.
- Familiarize yourself with Airwallex's products, values, and mission.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
ATS Keywords: Product Marketing, Payments, eCommerce, Technology, Financial Services, Customer Experience, Product Positioning, Market Research, Cross-Functional Teamwork, Data-Driven Decision Making, Global Marketing, APAC Marketing, Fintech, Startup, Innovation, Collaboration, Problem Solving, Communication Skills, Cultural Fit, Airwallex.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.