📌 Core Information
🔹 Job Title: Product Marketing Manager, Payments Experience
🔹 Company: Lightspeed Commerce
🔹 Location: Montreal, Quebec, Canada / Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-4 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Championing the merchant experience within Lightspeed Payments
- Leading go-to-market strategy, positioning, and adoption efforts for features
- Collaborating with cross-functional teams to improve customer satisfaction and feature adoption
- Conducting competitive research and translating differentiators into positioning frameworks
- Measuring and analyzing the impact of product launches and GTM campaigns
ASSUMPTION: This role requires a strategic thinker with strong collaboration skills and a proactive mindset to succeed.
📋 Key Responsibilities
✅ Own positioning and messaging for Lightspeed Payments features that directly impact the merchant experience
✅ Define and evolve how Lightspeed Payments is integrated and communicated within the broader Lightspeed platform
✅ Collaborate with Product and Product Operations teams to identify friction points in the merchant journey and shape GTM strategies
✅ Develop and maintain persona insights and merchant segmentation related to operational and support-heavy use cases
✅ Lead go-to-market planning for feature enhancements focused on automation, support reduction, and post-transaction clarity
✅ Conduct ongoing competitive research to identify experience-related differentiators and translate them into positioning frameworks
✅ Partner with Support, Enablement, and Sales to ensure teams are equipped with accurate messaging, collateral, and training
✅ Measure and analyze the impact of product launches and GTM campaigns on CSAT, feature usage, and support volumes
✅ Create feedback loops with Sales, Support, and Merchant Success to refine messaging and influence the product roadmap
✅ Use qualitative and quantitative research to validate positioning and inform prioritization
✅ Collaborate with Integrated Marketing and Campaigns to develop content and campaigns that improve awareness and education of Payments features
ASSUMPTION: Success in this role requires a strong understanding of payment processing workflows and the ability to translate technical features into clear merchant benefits.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-4 years of experience in product marketing, ideally within payments, fintech, or B2B SaaS
Required Skills:
- Solid understanding of payment processing workflows
- Strategic thinking and go-to-market strategy development
- Excellent written and verbal communication skills
- Strong collaboration skills and experience working with cross-functional teams
- Comfort navigating ambiguity and a focus on continuous improvement
- Experience conducting and leveraging qualitative and quantitative research
Preferred Skills:
- MBA or Product Marketing Alliance certification
- Experience in the Financial Services industry
ASSUMPTION: While an MBA or Product Marketing Alliance certification is preferred, it is not required for success in this role.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (based on industry standards for a Product Marketing Manager with 2-4 years of experience in the payments industry)
Benefits:
- Lightspeed RSU program
- Unlimited paid time off policy
- Flexible working policy
- Immediate access to health insurance
- Health and wellness benefits
- Paid leave assistance for new parents
- LinkedIn learning license
- 1 paid volunteer day annually
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on commerce solutions for merchants
Company Size: 1,001-5,000 employees, providing ample opportunities for growth and collaboration
Founded: 2005, with a strong focus on inclusion and diversity since its inception
Company Description:
- Powering the businesses that are the backbone of the global economy
- Providing merchants with a one-stop commerce platform to simplify, scale, and provide exceptional customer experiences
- Transforming and unifying online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks
Company Specialties:
- Point of Sale
- Retail
- Software
- POS
- iPad
- eCommerce
- Multi-Store
- Multi-Store Pro
- Cloud POS
- Lightspeed Retail
- Lightspeed Restaurant
- Omnichannel
- Loyalty
- Delivery
- Payments
- ePOS
- eCommerce
- Restaurant software
- and Retail software
Company Website: https://www.lightspeedhq.com/
ASSUMPTION: Lightspeed Commerce is a well-established company with a strong focus on innovation and customer experience.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Senior Manager, Product Marketing, Payments
Work Arrangement: On-site or hybrid, with the option to work from the Montreal or Toronto offices
Growth Opportunities:
- Potential to move into a senior role within the Product Marketing team
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
- possibility to transition into a different role within the company as Lightspeed continues to grow and expand
ASSUMPTION: Success in this role can lead to various growth opportunities within the company, depending on the individual's skills and interests.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with a focus on employee well-being and comfort
Office Location(s): 700 St-Antoine Est, 300, Montreal, Quebec H2Y 1A6, Canada / 410 Adelaide St W, 501, Toronto, Ontario M5V 1S4, Canada
Geographic Context:
- Montreal: A vibrant, multicultural city with a rich history and a thriving tech industry
- Toronto: A bustling metropolis with a diverse economy and a strong tech sector
Work Schedule: Full-time, with flexible hours and the option to work remotely on a case-by-case basis
ASSUMPTION: Both Montreal and Toronto offer exciting opportunities for personal and professional growth, with a wide range of cultural and recreational activities to enjoy outside of work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- In-depth interview with the Senior Manager, Product Marketing, Payments
- Final interview with the Director, Product Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and collaboration skills
- Understanding of payment processing workflows and merchant experience
- Ability to conduct and leverage qualitative and quantitative research
Application Tips:
- Highlight relevant experience in product marketing, payments, or fintech
- Demonstrate a strong understanding of merchant experience and customer-centric mindset
- Showcase your ability to translate technical features into clear, concise messaging
- Prepare questions that showcase your understanding of the role and the company
ATS Keywords: Product Marketing, Payments Experience, Merchant Experience, Go-To-Market Strategy, Positioning, Messaging, Customer Satisfaction, Feature Adoption, Competitive Research, Qualitative Research, Quantitative Research, Cross-functional Collaboration
ASSUMPTION: Tailoring your application to highlight relevant experience and skills will increase your chances of success in the interview process.
🛠️ Tools & Technologies
- Asana
- Slack
- Google Workspace
- Microsoft Office
- CRM (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Analytics tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive
- Innovative
- Collaborative
- Accountable
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Cross-functional and collaborative
- Results-oriented and actionable
- Continuously learning and improving
Self-Assessment Questions:
- How do you approach identifying and addressing merchant pain points through clear messaging and seamless enablement?
- How do you balance strategic thinking with a focus on execution and results?
- How do you adapt to working in a fast-paced, dynamic environment with changing priorities?
ASSUMPTION: Lightspeed Commerce values candidates who are passionate about solving customer pain points, comfortable with ambiguity, and eager to learn and grow in a dynamic environment.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Balancing strategic thinking with tactical execution
- Collaborating effectively with cross-functional teams with varying work styles and priorities
- Adapting to changes in the payments landscape and merchant needs
ASSUMPTION: Success in this role requires strong time management, prioritization, and communication skills to navigate these challenges effectively.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses specifically on the merchant experience within the payments domain
- Industry-specific context: The payments industry is complex and ever-evolving, requiring a deep understanding of payment processing workflows and merchant needs
- Career path comparison: This role can serve as a stepping stone into senior product marketing roles or other leadership positions within the company
ASSUMPTION: Understanding the unique aspects of this role and the payments industry will help candidates tailor their applications and prepare for the interview process.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new chargeback resolution feature
- Conducting merchant interviews and surveys to identify pain points and inform product improvements
- Collaborating with the product team to refine the user experience for a new payment failure management tool
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, focusing on improving the merchant experience through clear messaging and seamless enablement.
❓ Key Questions to Ask During Interview
- How does Lightspeed measure and track merchant satisfaction and feature adoption?
- What are the key priorities for the Product Marketing team in the first 90 days?
- How does Lightspeed support the professional development and growth of its employees?
- What are the most significant challenges facing the merchant experience within the payments domain, and how is Lightspeed addressing them?
- How does Lightspeed foster a culture of innovation and continuous improvement?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your work that demonstrate your ability to translate technical features into clear, concise messaging
- Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
