📌 Core Information
🔹 Job Title: Product Marketing Manager - Peças de Reposição & Pós Venda (Analista Sr.)
🔹 Company: Bosch Group
🔹 Location: Campinas, São Paulo, Brazil
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing marketing strategies for after-sales and spare parts
- Planning and executing sales campaigns
- Managing relationships with technical assistance networks
- Analyzing data and driving strategic decisions
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work cross-functionally with various teams.
📋 Key Responsibilities
✅ Developing marketing strategies for after-sales and spare parts
✅ Planning demand for spare parts and managing pricing
✅ Monitoring sales and profitability
✅ Analyzing and interpreting sales data
✅ Planning and executing sales campaigns for technical assistance
✅ Managing relationships with technical assistance networks
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and stakeholder management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or Advertising
Experience: 5-10 years of experience in marketing, with a focus on strategy development and campaign execution
Required Skills:
- Advanced English and Spanish proficiency
- Analytical profile
- Proactivity and ownership of the business
- Versatility to work on different topics with other departments
Preferred Skills:
- Experience with data analysis tools
- Knowledge of the automotive industry
ASSUMPTION: Candidates with experience in marketing strategy, data analysis, and stakeholder management will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level marketing role in Brazil, the estimated salary range is R$ 12,000 - R$ 18,000 per month.
Benefits:
- Wellness and health programs
- Medical and dental assistance
- Reimbursement policy for special health conditions
- Medication subsidy
- Flexible work hours
- Short Friday (only for Campinas)
- Profit sharing
- International expatriation policy
- Private pension plan
- Life insurance
- Optional club membership
- Childcare assistance
- Extended maternity and adoption leave
- Paternity and adoption leave
- On-site meals
- Shuttle bus or transportation allowance
- Free parking
- Year-end benefits
- Toys for children under 12
- School supplies for employees and children
- Subsidies for technical courses and higher education
- Training and development programs
- Awards for long service
- Optional volunteering opportunities
- Discounts with partner companies
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The Bosch Group is a multinational engineering and technology company based in Germany. It operates in four business sectors: Mobility Solutions, Consumer Goods, Industrial Technology, and Energy and Building Technology.
Company Size: The Bosch Group has around 400,000 associates worldwide and generated sales of €78.7 billion in 2021.
Founded: The company was founded by Robert Bosch in 1886.
Company Description:
- The Bosch Group is a leading global supplier of technology and services
- The company's products and services are designed to enhance the quality of life of people all over the world
- The Bosch Group is known for its innovative, high-quality products and services, as well as its commitment to sustainability and social responsibility
Company Specialties:
- Automotive technology
- Consumer goods
- Industrial technology
- Energy and building technology
Company Website: https://www.bosch.com.br/
ASSUMPTION: The Bosch Group is a large, multinational company with a strong focus on innovation, quality, and sustainability.
📊 Role Analysis
Career Level: This role is at the mid-senior level, with potential for growth into management or specialist positions.
Reporting Structure: The Product Marketing Manager reports directly to the Head of Marketing.
Work Arrangement: This role is on-site, with the possibility of flexible work arrangements for the right candidate.
Growth Opportunities:
- Advancement to a senior or management role within the marketing department
- Expansion into other business sectors or regions within the Bosch Group
- Development of specialized skills in areas such as data analysis or campaign management
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader Bosch Group.
🌍 Location & Work Environment
Office Type: The Campinas office is a large, modern facility with on-site amenities such as a gym, cafeteria, and parking.
Office Location(s): Avenida Robert Bosch, 13064-765, Campinas - SP, Brazil
Geographic Context:
- Campinas is the largest city in the state of São Paulo, Brazil
- The city is known for its strong automotive industry and is home to several major companies
- Campinas has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: The standard work schedule is Monday to Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break.
ASSUMPTION: The Campinas office offers a modern, collaborative work environment with on-site amenities and a strong focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Marketing strategy development
- Data analysis and interpretation
- Campaign management and execution
- Stakeholder management and communication
Application Tips:
- Highlight your experience with marketing strategy development and campaign execution
- Demonstrate your analytical skills and ability to interpret data
- Showcase your ability to work collaboratively with various teams
- Prepare questions about the role, the team, and the company to ask during the interview
ATS Keywords: Marketing strategy, campaign management, data analysis, stakeholder management, after-sales, spare parts, technical assistance
ASSUMPTION: The application process for this role is typical for a mid-senior level marketing position within a large, multinational company.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Data analysis tools (e.g., Excel, Power BI)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and data analysis tools, as well as familiarity with marketing automation platforms and CRM software.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Sustainability
- Responsibility
- Fairness
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Results-oriented and proactive
Self-Assessment Questions:
- How do you align with the company's values of innovation and quality?
- How comfortable are you working in a collaborative, data-driven environment?
- How do you approach continuous learning and improvement in your role?
ASSUMPTION: The Bosch Group values innovation, quality, and sustainability, and seeks candidates who align with these values and thrive in a collaborative, data-driven work environment.
⚠️ Potential Challenges
- The role may require working with complex data and tools
- The work environment may be fast-paced and demanding
- The role may involve managing multiple stakeholders with competing priorities
- The Campinas office may have traffic congestion during peak hours
ASSUMPTION: This role may present challenges related to data management, work pace, stakeholder management, and commuting.
📈 Similar Roles Comparison
- This role focuses more on after-sales and spare parts marketing than other marketing roles within the Bosch Group
- The automotive industry in Brazil is highly competitive, with a strong focus on cost management and innovation
- Career progression in this role may involve moving into management or specialist positions within the marketing department or the broader Bosch Group
ASSUMPTION: This role is unique within the Bosch Group, with a focus on after-sales and spare parts marketing within the automotive industry in Brazil. Career progression may involve moving into management or specialist positions within the marketing department or the broader Bosch Group.
📝 Sample Projects
- Developing a marketing strategy for after-sales and spare parts for a new vehicle model
- Analyzing sales data to identify trends and optimize pricing for spare parts
- Executing a sales campaign for technical assistance to promote a new product line
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support the professional development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company foster innovation and creativity within its marketing efforts?
- What are the most challenging aspects of working in the automotive industry in Brazil?
ASSUMPTION: These questions will help you better understand the role, the team, and the company, and demonstrate your interest in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Customize your resume to highlight your experience with marketing strategy development and campaign execution
- Prepare a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
- Prepare for questions about your marketing strategy development and campaign execution experience
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
