📌 Core Information
🔹 Job Title: Product Marketing Manager – Performance
🔹 Company: Comcast
🔹 Location: Virtual, NY - New York, 55 W 46th St, FL 33 & 34
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: On-site (with potential for hybrid work)
🚀 Job Overview
Key aspects of this role include:
- Developing differentiated positioning and messaging for performance-focused advertisers
- Creating go-to-market strategies and collateral for new performance-driven features
- Supporting sales and customer success teams in engaging performance-focused clients
- Conducting market research and identifying key customer segments and performance trends
- Collaborating cross-functionally with product, sales, measurement, and marketing teams
ASSUMPTION: This role requires a strong understanding of performance marketing, excellent communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Develop differentiated positioning and messaging tailored to performance-focused advertisers
✅ Create compelling collateral (e.g., one-pagers, pitch decks, competitive battle cards) to support sales and customer success teams
✅ Own go-to-market plans for new performance-driven features and offerings within Universal Ads Manager
✅ Conduct market research, source and gather advertisers feedback, and partner with product and analytics teams to identify key customer segments, use cases, and performance trends
✅ Support product launches that enhance targeting, measurement, and optimization capabilities for direct response
✅ Develop case studies, ROI proof points, and thought leadership content to position the platform
ASSUMPTION: This role requires a proactive approach to gathering and analyzing market insights, as well as strong project management skills to execute go-to-market plans.
🎯 Required Qualifications
Education: Bachelor's Degree (or equivalent experience)
Experience: 7-10 years of relevant work experience
Required Skills:
- Cross-Functional Collaboration
- Marketing Metrics
- Performance Marketing
- Performance Metrics
- Product Marketing
Preferred Skills:
- Experience with Universal Ads or similar platforms
- Fluency in Spanish (or other languages)
ASSUMPTION: While a Bachelor's Degree is preferred, Comcast may consider applicants with a combination of coursework and experience or extensive related professional experience.
💰 Compensation & Benefits
Salary Range: $96,037.98 - $225,089.01 USD (national pay range) or $120,047.47 - $216,085.45 USD (New York City pay range)
Benefits:
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 10,001+ employees
Founded: 1963 (as a cable television provider; became Comcast in 1972)
Company Description:
- Comcast is a global media and technology company with three primary businesses: Comcast Cable, NBCUniversal, and Sky.
- Comcast Cable provides broadband, video, voice, wireless, and security services to residential and business customers under the Xfinity brand.
- NBCUniversal operates news, sports, and entertainment cable networks, TV broadcast networks, television production operations, television station groups, and theme parks.
- Sky is a leading direct-to-consumer media and entertainment company serving 24 million customers across Europe.
Company Specialties:
- Broadband internet services
- Cable television
- Voice and wireless services
- Security services
- Media and entertainment (TV, film, and streaming content)
Company Website: corporate.comcast.com
ASSUMPTION: Comcast's size and diverse business segments offer opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports to the Senior Director of Product Marketing for Universal Ads.
Work Arrangement: On-site (with potential for hybrid work), with a flexible work schedule that may require occasional evenings and weekends to support product launches and campaigns.
Growth Opportunities:
- Potential to lead a team or manage a product line in the future
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development resources and training programs
ASSUMPTION: This role offers opportunities for career growth and development within Comcast's marketing organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 55 W 46th St, FL 33 & 34, New York, NY 10036 (with potential for remote work)
Geographic Context:
- New York City is a major hub for media, advertising, and technology industries
- The office is located in Midtown Manhattan, close to public transportation and various amenities
- The area offers a diverse range of cultural, dining, and entertainment options
Work Schedule: Full-time, typically 40 hours per week, with a flexible work schedule that may require occasional evenings and weekends
ASSUMPTION: The office environment is designed to foster collaboration and innovation, with access to state-of-the-art technology and resources.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and situational interview with the hiring manager
- Case study presentation or project assignment
- Final interview with key stakeholders
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Communication and presentation skills
- Understanding of performance marketing and Universal Ads platform
- Cultural fit and alignment with Comcast's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions using the STAR method (Situation, Task, Action, Result)
- Research Comcast and the Universal Ads platform to demonstrate your knowledge and enthusiasm for the company and its products
ATS Keywords: Performance marketing, product marketing, go-to-market strategy, market research, cross-functional collaboration, Universal Ads, direct response, lead generation, conversion optimization
ASSUMPTION: The interview process may vary depending on the hiring manager and the specific needs of the team.
🛠️ Tools & Technologies
- Universal Ads Manager
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Presentation software (e.g., PowerPoint, Google Slides)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the team.
👔 Cultural Fit Considerations
Company Values:
- Quality
- Innovation
- Teamwork
- Respect
- Integrity
- Excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and proactive
Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously?
- Can you provide an example of a time when you had to pivot your strategy due to new information or changing market conditions?
- How do you approach building and maintaining strong relationships with cross-functional teams?
ASSUMPTION: Comcast values diversity, inclusion, and belonging, and encourages applicants from all backgrounds to apply.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing the needs of various stakeholders, including product, sales, and marketing teams
- Keeping up with the fast-paced and ever-evolving media and technology landscape
- Adapting to changes in the market and competitive landscape
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Product Marketing Manager – Performance at other media and technology companies, but may have different reporting structures and responsibilities
- Compared to other performance marketing roles, this position places a greater emphasis on go-to-market strategy and cross-functional collaboration
- Career paths for this role may include advancing to a senior or director-level position within product marketing or transitioning to a general management role
ASSUMPTION: The specific responsibilities and career paths for this role may vary depending on the organization and its structure.
📝 Sample Projects
- Developing a go-to-market strategy for a new performance-driven feature within Universal Ads Manager
- Conducting market research to identify key customer segments and performance trends for direct response advertisers
- Creating a competitive battle card to differentiate Universal Ads from other performance marketing platforms
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be representative of all aspects of the job.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role contribute to the overall success of the Universal Ads platform and Comcast?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does Comcast support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexible work arrangements?
ASSUMPTION: These questions are intended to help applicants better understand the role, the team, and the company culture, but may not be exhaustive or applicable to all situations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions using the STAR method (Situation, Task, Action, Result)
- Research Comcast and the Universal Ads platform to demonstrate your knowledge and enthusiasm for the company and its products
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
