📌 Core Information
🔹 Job Title: Product Marketing Manager - Performance Media
🔹 Company: Criteo
🔹 Location: New York, NY, USA
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for Criteo's Commerce Growth advertising solutions
- Leading cross-functional teams for successful product launches and sales strategy
- Creating compelling narratives to drive value with Criteo's solutions
- Collaborating with various teams such as engineering, marketing, product, sales, and business development
- Conducting market analysis and competitive research to identify trends and opportunities
ASSUMPTION: This role requires a strong understanding of the performance advertising space and the ability to work effectively across multiple teams.
📋 Key Responsibilities
✅ Own the go-to-market strategy for Criteo's Commerce Growth advertising solutions
✅ Lead cross-functional efforts for successful product launches and sales strategy
✅ Create compelling narratives to drive value with Criteo's solutions
✅ Work effectively across teams with groups such as engineering, marketing, product, sales, business development to achieve joint business goals
✅ Understand the different internal teams and needs to build an impactful internal enablement plan (training, materials, etc.) by audience
✅ Ensure Criteo's messaging articulates its differentiation and aligns to its core value proposition
✅ Have a good grasp of retailer personas to build impactful customer enablement strategies through channels such as webinars, client communications, one sheets, education programs, etc.
✅ Conduct market analysis and competitive research to identify trends, opportunities, and threats to incorporate into product strategy and solutions
ASSUMPTION: This role requires strong communication, problem-solving, and project management skills to successfully execute responsibilities.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, or a related field
Experience: 4+ years of experience in product marketing or related roles within the Performance Advertising space
Required Skills:
- Proven track record managing cross-functional projects or product launches
- Ability to synthesize complex topics into compelling narratives for different audiences
- Excellent communication and problem-solving skills across product experience, success metrics, and market dynamics
- Self-starter with the ability to navigate a complex organization to drive projects from idea to execution in a fast-paced environment
- Ability to navigate cultures and all levels of stakeholders across multiple functions and geographies to establish agreement for go-to-market priorities
Preferred Skills:
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in additional languages may be beneficial for working with Criteo's global team and clients.
💰 Compensation & Benefits
Salary Range: $103,500 - $128,500 per year
Benefits:
- Healthcare, dental, and vision insurance
- 401(k) plan with company match
- Short-term and long-term disability coverage
- Life insurance
- Family forming and wellness benefits
- Flexible work financial support
- Learning opportunities
- Annual leave plan, including volunteer time off and summer vacation days
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range provided is based on industry standards for a product marketing manager role with 4-10 years of experience in the performance advertising space and is subject to change based on the candidate's qualifications and Criteo's internal equity considerations.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 2005 (as a public company)
Company Description:
- Criteo is a global commerce media company that enables marketers and media owners to drive better commerce outcomes
- Its industry-leading Commerce Media Platform connects thousands of marketers and media owners to deliver richer consumer experiences from product discovery to purchase
- Criteo supports an open internet that encourages discovery, innovation, and choice by powering trusted and impactful advertising
Company Specialties:
- Retargeting
- Internet advertising
- Recommendation
- Personalization
- Search
- Behavioral targeting
- Ecommerce
- CPC
- Global leader
- Programmatic
Company Website: criteo.com
ASSUMPTION: Criteo's global presence and extensive experience in the advertising industry provide a strong foundation for this role's success.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Senior Director of Product Marketing, Performance Media
Work Arrangement: Remote OK, with flexibility for on-site work at Criteo's New York office
Growth Opportunities:
- Potential to grow into a senior or leadership role within the product marketing team
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to gain experience in a global, fast-paced environment
ASSUMPTION: This role offers significant growth potential for the right candidate, given Criteo's size and global presence.
🌍 Location & Work Environment
Office Type: Criteo's New York office is located in Midtown Manhattan
Office Location(s): 387 Park Ave S, New York, NY 10016, USA
Geographic Context:
- New York City is a major hub for the advertising industry, providing ample networking and professional development opportunities
- The city offers a diverse range of cultural, entertainment, and dining options
- New York has a humid subtropical climate, with hot, humid summers and cold, snowy winters
Work Schedule: Full-time, with flexibility for remote work
ASSUMPTION: While the role is remote OK, working on-site at Criteo's New York office may provide additional networking and collaboration opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Technical interview with the hiring manager or a member of the product marketing team
- On-site or virtual final round with multiple stakeholders
Key Assessment Areas:
- Product marketing skills and experience
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Criteo's values
Application Tips:
- Highlight relevant experience and achievements in product marketing, with a focus on cross-functional collaboration and successful product launches
- Tailor your resume and cover letter to emphasize your fit for this role and Criteo's company culture
- Prepare examples of your work, such as marketing materials or case studies, to demonstrate your skills and experience
ATS Keywords: Product marketing, performance advertising, go-to-market strategy, cross-functional teams, product launches, sales strategy, customer enablement, market analysis, competitive research
ASSUMPTION: Criteo's interview process is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Jira)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Criteo's internal processes and the candidate's assigned projects.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Results-oriented and accountable
Self-Assessment Questions:
- How have you demonstrated customer-centricity in your previous roles?
- Can you provide an example of a time when you drove innovation or adapted to change in a fast-paced environment?
- How do you approach working collaboratively with cross-functional teams, and how have you ensured successful project outcomes?
ASSUMPTION: Criteo values candidates who align with its core values and can thrive in its fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Navigating a large, global organization to drive projects from idea to execution
- Establishing agreement for go-to-market priorities across multiple functions and geographies
- Adapting to changes in the advertising industry and market trends
ASSUMPTION: These challenges are inherent to the role and the advertising industry, and successful candidates will possess the skills and experience to overcome them.
📈 Similar Roles Comparison
- This role is focused on performance advertising, while similar roles in other companies may focus on different advertising channels or verticals
- Criteo's global presence and extensive experience in the advertising industry set it apart from other companies in the space
- Career progression in this role may involve moving into senior or leadership positions within the product marketing team or exploring opportunities in related fields
ASSUMPTION: While this role shares similarities with other product marketing roles, Criteo's unique position in the advertising industry and global presence make it a distinct opportunity.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new Commerce Growth advertising solution
- Leading a cross-functional team to launch a new product feature, including creating compelling narratives, enabling internal and external stakeholders, and driving adoption
- Conducting market analysis and competitive research to identify trends, opportunities, and threats, and incorporating findings into product strategy and solutions
ASSUMPTION: These sample projects are representative of the types of initiatives the successful candidate will undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging product launch you've led, and how you overcame any obstacles?
- How do you approach working with cross-functional teams to achieve joint business goals, and can you provide an example of a successful collaboration?
- What steps do you take to ensure Criteo's messaging articulates its differentiation and aligns to its core value proposition?
- How do you stay up-to-date with market trends and changes in the advertising industry, and how have you incorporated this knowledge into your product marketing strategies?
- What opportunities exist for growth and professional development within this role and Criteo's product marketing team?
ASSUMPTION: These questions are designed to assess the candidate's skills, experience, and cultural fit for the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your work, such as marketing materials or case studies, to demonstrate your skills and experience
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
