📌 Core Information
🔹 Job Title: Product Marketing Manager Peripheral Germany & Austria (m/f/d)
🔹 Company: Penumbra
🔹 Location: Germany
🔹 Job Type: On-site
🔹 Category: Medical Device Industry
🔹 Date Posted: 2025-04-15
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving strategic alignment and commercialization of Penumbra’s product portfolio in Germany
- Building and elevating the Penumbra brand through dedicated, market-specific campaigns
- Supporting management in the development of EMEA annual marketing plans
- Regular visits to customers, especially KOLs, and planning and executing product launches
- Conducting market research and identifying market potentials
ASSUMPTION: This role requires a strong understanding of local healthcare systems and market dynamics, as well as experience in peripheral or coronary therapies.
📋 Key Responsibilities
✅ Drive the strategic alignment and commercialization of Penumbra’s product portfolio in Germany
✅ Build and elevate the Penumbra brand through dedicated, market-specific campaigns
✅ Support management in the development of EMEA annual marketing plans and lead country marketing plan
✅ Regular visits to customers, especially KOLs, and planning and executing product launches in close cooperation with the EMEA marketing team and Country Sales team
✅ Plan and coordinate congresses and Medical Education in collaboration with EMEA Events coordination team
✅ Identify market potentials through market research, determine needs and wishes of customers/KOLs, and translate these into product strategies and tactics
✅ Develop recommendations on the type and scope of current and future product lines, review product specifications and requirements, and evaluate new product ideas and/or product changes
✅ Carry out market observations, assess the competition, and draw up product comparisons
✅ Lead and support product access negotiations in your country
ASSUMPTION: This role involves a high level of collaboration with cross-functional teams and requires strong communication skills and the ability to drive decisions based on data.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, or related field
Experience: 3+ years of experience in product marketing within the medical device industry, with a strong background in peripheral or coronary therapies
Required Skills:
- Strong understanding of local healthcare systems and market dynamics
- Proven experience in managing product launches and executing marketing strategies
- Experience in KOL management
- Excellent communication skills and ability to collaborate across teams
- Analytical mindset with the ability to drive decisions based on data
- Project management expertise to lead product launches and ensure timely execution
- Adaptability and resilience with the ability to work independently or in teams
- Fluency in English
Preferred Skills:
- Experience in working with GPOs, positioning products, pricing, and creating strategy
ASSUMPTION: While not explicitly stated, proficiency in German is likely required for this role due to the location and target market.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated based on industry standards for a Product Marketing Manager in Germany with 3-5 years of experience)
Benefits:
- Fitness Subsidy
- Employee Assistance Program
- Family Care Leave
- Vacation Time (30 days + December 24th and 31st)
- Company Car (for private use)
- Employee Stock Purchase Program (15% cashback on investments)
- Pension Plan (employer contribution of 15% towards deferred compensation)
- Accident Insurance (during all business trips)
Working Hours: Full-time (40 hours/week) with up to 50% travel requirement
ASSUMPTION: The salary range is estimated based on industry standards for a Product Marketing Manager in Germany with 3-5 years of experience. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 1,001-5,000 employees (Global, with a significant presence in Germany)
Founded: 2004 (Headquarters: Alameda, CA, USA)
Company Description:
- Penumbra is a global healthcare company focused on innovative therapies for stroke patients
- The company designs, develops, manufactures, and markets novel medical technology products with a diversified portfolio
- Penumbra has a strong presence in the United States, Europe, Canada, and Australia, as well as select international markets through distributors
Company Specialties:
- Innovative therapies for stroke patients
- Medical technology products
- Product marketing and commercialization
Company Website: http://www.penumbrainc.com
ASSUMPTION: Penumbra is an established and fast-growing international company with a strong focus on innovation and teamwork.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: This role reports directly to the EMEA Marketing Director and collaborates closely with the Country Sales team and EMEA marketing team
Work Arrangement: On-site, with up to 50% travel requirement
Growth Opportunities:
- Potential career progression within the marketing department or other functions within the company
- Opportunities to work on high-impact projects and drive innovation in the medical device industry
- Chance to gain experience in a global organization and work with diverse teams
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including exposure to global marketing strategies and the chance to work on high-impact projects.
🌍 Location & Work Environment
Office Type: On-site (with regular customer visits and travel requirements)
Office Location(s): Germany (with regular travel to Austria)
Geographic Context:
- Germany and Austria have well-established healthcare systems and a strong demand for innovative medical technologies
- The target market for this role is the peripheral and coronary therapies segment, which is a significant and growing market
- The company's global presence and strong brand recognition provide a stable and supportive work environment
Work Schedule: Full-time (40 hours/week) with flexible working hours and up to 50% travel requirement
ASSUMPTION: The work environment for this role is dynamic and fast-paced, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant team members
- Final interview with the EMEA Marketing Director
Key Assessment Areas:
- Understanding of local healthcare systems and market dynamics
- Experience in product marketing and managing product launches
- Communication skills and ability to collaborate across teams
- Analytical mindset and data-driven decision-making
- Adaptability and resilience in a fast-paced work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in product marketing and the medical device industry
- Demonstrate your understanding of local healthcare systems and market dynamics in your application materials
- Prepare for behavioral interview questions that focus on your experience in managing product launches and collaborating with cross-functional teams
ATS Keywords: Product Marketing, Medical Device Industry, Local Healthcare Systems, Market Dynamics, KOL Management, Product Launches, Marketing Strategies
ASSUMPTION: The application process for this role is likely competitive, and candidates should tailor their application materials to highlight their relevant experience and skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Teamwork
- Initiative
Work Style:
- Collaborative and supportive work environment
- Focus on driving innovation and successful product marketing strategies
- Dynamic and fast-paced work environment with a strong emphasis on results
Self-Assessment Questions:
- Do you have a strong understanding of local healthcare systems and market dynamics?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you have experience in managing product launches and collaborating with cross-functional teams?
ASSUMPTION: Candidates who are a strong cultural fit for Penumbra are likely to be innovative, collaborative, and results-driven, with a strong understanding of local healthcare systems and market dynamics.
⚠️ Potential Challenges
- Managing a high volume of work and tight deadlines
- Navigating a complex and dynamic market with a diverse range of stakeholders
- Adapting to a fast-paced work environment with a strong focus on results
- Travel requirements up to 50% of the time
ASSUMPTION: The potential challenges for this role are primarily related to the fast-paced work environment, high volume of work, and travel requirements.
📈 Similar Roles Comparison
- This role is similar to a Product Marketing Manager in the medical device industry, with a focus on peripheral and coronary therapies
- Compared to other roles in the medical device industry, this role has a strong focus on local market dynamics and customer engagement
- Career progression in this role may lead to senior marketing positions or other functions within the company
ASSUMPTION: This role is similar to other Product Marketing Manager roles in the medical device industry, with a focus on local market dynamics and customer engagement.
📝 Sample Projects
- Developing a tailored marketing strategy for the German market for a new peripheral therapy product launch
- Conducting market research to identify market potentials and customer needs in the German peripheral therapies market
- Planning and executing a successful product launch event for a new coronary therapy product in Germany
ASSUMPTION: The sample projects for this role are likely to involve market research, product launch planning, and customer engagement strategies.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with the Country Sales team and EMEA marketing team?
- What are the most significant challenges facing the German peripheral therapies market, and how can this role address them?
- How does Penumbra support the professional development and growth of its employees?
- What is the company's long-term vision for the German market, and how does this role contribute to that vision?
ASSUMPTION: The key questions to ask during the interview for this role should focus on the role's priorities, collaboration, market challenges, professional development, and the company's long-term vision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in product marketing and the medical device industry
- Prepare for behavioral interview questions that focus on your experience in managing product launches and collaborating with cross-functional teams
- If selected for an interview, be prepared to discuss your understanding of local healthcare systems and market dynamics, as well as your experience in KOL management
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
