Product Marketing Manager - Platform

📌 Core Information

🔹 Job Title: Product Marketing Manager - Platform

🔹 Company: Experian

🔹 Location: Costa Mesa, California

🔹 Job Type: Full-time

🔹 Category: Information Services

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Flexible)

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing product messaging and positioning
• Creating compelling marketing assets and campaign planning
• Collaborating with sales and marketing teams for client satisfaction and retention
• Supporting product demand and driving B2B client acquisition

ASSUMPTION: This role requires a strong background in B2B product marketing, with a focus on driving client acquisition and enabling sales teams. The ideal candidate will have a proven track record in product marketing and be comfortable working in a dynamic, collaborative environment.

📋 Key Responsibilities

✅ Translate business OKRs into marketing initiatives to support growth

✅ Partner with integrated marketing teams to deliver high-impact campaigns, assets, and sales enablement tools

✅ Work side by side with sales to create demos that highlight key competitive differentiators

✅ Learn the competitive landscape and develop strategies, tools, and training to help sales differentiate and defend

✅ Understand client journeys, pain points, and barriers to inform messaging, marketing materials, and product development priorities

✅ Track performance, review results, and optimize tactics to achieve desired outcomes

ASSUMPTION: This role requires a high level of collaboration and communication skills, as well as the ability to analyze data and make data-driven decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of B2B Product Marketing experience, with 2-3 years in previous PMM roles

Required Skills:

• In-depth, hands-on experience with all core product marketing functions
• Ability to distill complex information into simple, compelling messages
• Strong communication and collaboration skills
• Proven track record of driving B2B client acquisition

Preferred Skills:

• Experience with marketing automation tools
• Fluency in Spanish or Portuguese

ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of a degree.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in the Information Services sector)

Benefits:

• Medical, Dental, Vision insurance
• Life, short term disability insurance, long term disability insurance
• Paid time off, paid sick time, paid volunteer time
• 401K with 4% employer match
• Flexible work environment

Working Hours: Full-time, with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Experian is a global data and technology company, powering opportunities for people and businesses around the world. They operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

Company Size: Experian has 22,500 employees across 32 countries, with corporate headquarters in Dublin, Ireland. In Brazil, they have nearly 5,000 employees.

Founded: Experian was founded in 1960 and has since grown into a FTSE 100 Index company listed on the London Stock Exchange (EXPN).

Company Description:

• Experian is a global data and technology company that provides insights and analytics to individuals, businesses, and governments.
• Their products and services include credit scoring, fraud prevention, marketing services, and decision analytics.
• Experian is committed to creating a diverse and inclusive workplace, with a focus on work-life balance, development, and authenticity.

Company Specialties:

• Credit scoring and analytics
• Fraud prevention and detection
• Marketing services and data management
• Decision analytics and business intelligence

Company Website: experianplc.com

ASSUMPTION: Experian's global presence and diverse range of products and services make it an attractive employer for individuals looking to grow their careers in the data and technology industry.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring 5-10 years of experience in B2B product marketing.

Reporting Structure: The Product Marketing Manager will report directly to the Director of Product Marketing – Platform and collaborate with product and sales executives across the company.

Work Arrangement: This is a remote position with flexible work hours.

Growth Opportunities:

• Potential to advance to a senior or management role within the product marketing team
• Opportunities to work on cross-functional projects and gain exposure to different areas of the business
• Access to professional development and training opportunities

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career within the product marketing team and gain exposure to different areas of the business.

🌍 Location & Work Environment

Office Type: Remote (Flexible)

Office Location(s): Costa Mesa, California

Geographic Context:

• Costa Mesa is located in Orange County, California, and is known for its beaches, parks, and cultural attractions.
• The area offers a high quality of life, with a mix of urban and suburban neighborhoods.
• Costa Mesa is centrally located between Los Angeles and San Diego, providing easy access to both cities.

Work Schedule: Full-time, with flexible hours and remote work options

ASSUMPTION: The remote work arrangement for this role allows for a flexible work-life balance and the opportunity to work from anywhere with an internet connection.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the product marketing team
• Final interview with the director of product marketing

Key Assessment Areas:

• Product marketing experience and expertise
• Communication and collaboration skills
• Data analysis and problem-solving skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant product marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
• Prepare examples of your work, such as marketing campaigns or product launches, to showcase your skills and accomplishments

ATS Keywords: Product Marketing, B2B Client Acquisition, Messaging, Positioning, Campaign Planning, Sales Enablement, Market Research, Competitive Analysis, Client Journey Understanding, Performance Tracking, Marketing Strategy, Product Launch, Team Collaboration, Communication, Analytical Skills, Problem Solving

ASSUMPTION: The interview process for this role will focus on assessing the candidate's product marketing experience, communication skills, and cultural fit. Applicants should be prepared to provide specific examples of their work and accomplishments.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• Product marketing software (e.g., ProductPlan, ProductBoard)
• Data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the candidate's area of focus.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Customer focus
• One global team

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with data and making data-driven decisions?
• Are you adaptable and responsive to change?

ASSUMPTION: Candidates who are a strong cultural fit for Experian will be innovative, integrity-driven, customer-focused, and able to work effectively in a global team environment.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Working with diverse teams across different time zones and cultures
• Keeping up with industry trends and competitive landscape
• Balancing the need for innovation with the need for consistency and standardization

ASSUMPTION: The potential challenges for this role are typical of a fast-paced, global technology company and can be managed effectively by a strong, adaptable candidate.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this role has a stronger focus on driving B2B client acquisition and enabling sales teams
• Experian's global presence and diverse range of products and services make it an attractive employer for individuals looking to grow their careers in the data and technology industry
• This role offers significant growth potential for the right candidate, with opportunities to advance their career within the product marketing team and gain exposure to different areas of the business

ASSUMPTION: This role is well-suited for candidates with a strong background in B2B product marketing and a proven track record of driving client acquisition and enabling sales teams.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch
• Conducting market research and competitive analysis to inform product positioning and messaging
• Creating sales enablement tools, such as battle cards and demos, to help sales teams differentiate and defend against competitors

ASSUMPTION: The specific projects for this role may vary depending on the company's product portfolio and market needs.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the product marketing team?
• How does this role fit into the company's overall product marketing strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Experian support the growth and development of its product marketing team members?
• What are the biggest challenges facing the product marketing team, and how can this role help address them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's priorities and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare examples of your work, such as marketing campaigns or product launches, to showcase your skills and accomplishments
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.